The Sales Association

FEBRUARY 10, 2011

At the end of the year, well issue an award and make an email announcement to all of our members naming the Top Sales Blogger of the year, and will also send a press release to the major sales-related publications. There will only be one post on our site per week day.

Twitter 29

Twitter Referrals Facebook Social Media 29

The Sales Association

JULY 5, 2011

With that said – that does not guarantee that everyone in the organization understands what that means to the company or what it means to customers, or that they are skilled in related competencies. Communicating your company beliefs and expectations regarding sales and customer service is critical.

Consultative Selling 28

Consultative Selling Twitter Facebook Guarantee 28

The Sales Association

MARCH 15, 2011

Do you offer training that would increase plant safety as it relates to your product or service? For instance: Do you offer better delivery schedules than the competition? Can you reduce the amount of product waste the customer is experiencing by offering suggestions on usage?

Distribution 25

Distribution Trade Show Consultative Selling Twitter 25

The Sales Association

NOVEMBER 9, 2011

Plan your days by phone stalking the executives during these key call windows and reserving other times for different sales-related activities. Statistically, you are more likely to have a conversation with an executive during certain key call windows—early, late, lunch, five minutes before the top and bottom of the hour, etc.

Cold Calling 34

Cold Calling Top of Funnel Face-to-face Call-back 34

The Sales Association

MARCH 9, 2011

Here are a few suggestions for pre-show marketing that can really help you get a return on your tradeshow investment: Pre-Conference Mailer A pre-conference mailer can be a relatively inexpensive marketing tool for regional trade shows.

Trade Show 20

Trade Show Industry Direct Mail Advertising 20

The Sales Association

MARCH 1, 2011

For instance: Help customers reveal needs by asking questions about their goals – These should not be general questions, but questions that relate to how you might help them. Each question you ask should be purposeful. For instance, if you were selling office machinery, you might ask them how productive their office staff is.

Consultative Selling 47

Consultative Selling Trade Show Up-Sell Meeting 47