DiscoverOrg Sales

SEPTEMBER 6, 2017

And a week later: (2/16/2015) Chipotle Mexican Grill is currently experiencing pain in relation to information security following a recent breach that compromised the company’s website, redirecting visitors or loading malicious code onto their computers. 4/22/2015). (10/26/2015) 1/17/2017). (1/17/2017) 1/17/2017). (1/17/2017)

Ideal Customer Profile 186

Ideal Customer Profile Banking Consumer Vendor 186

DiscoverOrg Sales

JUNE 21, 2017

She’s just one of DiscoverOrg’s 250-plus human researchers, verifying millions of data points.”. All of these accounts have initiatives related to my solution?”. “That’s where DiscoverOrg comes in. We’re constantly updating our sales and marketing intelligence – with real human beings. Meet Cindy. Woah, woah!” the host replies.

Account Based Marketing 250

Account Based Marketing Ideal Customer Profile Video Lead Rank 250

DiscoverOrg Sales

JANUARY 22, 2018

I start with a thoughtful, well-researched cold email that shows just how well I knows my prospect – both the pain points they experience in their job, as well as their personal interests. Based on my research, GumGum looks like a phenomenal fit for our Global Marketing dataset. The results speak for themselves. Let me know.

Prospecting 258

Prospecting Decision Maker Ideal Customer Profile Data 258

DiscoverOrg Sales

DECEMBER 20, 2017

” “It will optimized sales interactions, increasing revenue and reducing wasted research time.” Innovations tend to show greater ROI when the majority of the population has adopted the technology – when ample research and development has taken place, and the product or process has been fine-tuned.

B2B 150

B2B Marketing Data System 150

DiscoverOrg Sales

OCTOBER 26, 2017

The story can be found in our Buying Scoops and Triggers: These are planned projects, personnel movement, and events and insider info uncovered by our team of 250 researchers. These insights demonstrate a pattern of executive departures in security-related roles – in the months leading up to the breach itself, and in the 1.5

ACT 120

ACT Data Hiring Decision Maker 120

DiscoverOrg Sales

AUGUST 7, 2018

There are dozens, if not thousands, of sites with content related to your solution. Content consumption is a strong signal of intent because: 89% of buyers do online research to support their decision before making a purchase ( ThinkWithGoogle ). Time on website pages related to industry topics. Demand Gen Report, 2016).

Intent Data 313

Intent Data Intent Data Lead Rank 313

DiscoverOrg Sales

JANUARY 29, 2018

where the processing activities are related to. These include our General Counsel, Senior Counsel, and our Senior Vice President of Data and Research (a licensed attorney). We think the GDPR, based on its plain language, does not apply to B2B marketing under this test, because the offer is to the employer, not the employee.

Data 215

Data Marketing Ideal Customer Profile B2B 215

DiscoverOrg Sales

DECEMBER 13, 2017

Read on to see what our research department has uncovered through a series of surveys of high-level IT professionals. The survey research. Questions were related to top initiatives focus on broad areas of IT, including data centers, cloud services, and data security. PAIN POINTS: In which areas is the company experiencing pain?

Trends 181

Trends Survey Wireless Data 181

DiscoverOrg Sales

FEBRUARY 6, 2018

Intent data is the behavioral activity that links target buyers and accounts to a solution, solution category, or related topics. In fact, 7 of the top 8 most effective Intent data points all involved competitor research and comparison. This includes: Time on website. Form-fills / Downloaded your content.

Ideal Customer Profile 238

Ideal Customer Profile Data Intent Data Lead Rank 238

DiscoverOrg Sales

AUGUST 7, 2018

There are dozens, if not thousands, of sites with content related to your solution. Content consumption is a strong signal of intent because: 89% of buyers do online research to support their decision before making a purchase ( ThinkWithGoogle ). Time on website pages related to industry topics. Demand Gen Report, 2016).

Intent Data 120

Intent Data Intent Data Lead Rank 120

DiscoverOrg Sales

MAY 8, 2018

Most professionals have accepted the fact that this kind of information is available from third-party vendors or zealous internet researchers. More often, the only way to get the scoop is by calling in to the company and asking, as DiscoverOrg’s professional research team does. You’re not being a creep … yet. Opportunity data.

Cold Calling 241

Cold Calling Intent Data Prospecting Intent 241

DiscoverOrg Sales

JULY 11, 2017

B2B buyers are not immune to such influence, either – but much less research has been conducted on the influence on B2B buyers and purchase decisions. Martin: I’ve had the privilege of interviewing over 1000 decision-makers as part of the win-loss analysis research I conduct on behalf of my clients. The research goals were to 1.)

Study 206

Study Buyer B2B Vendor 206

DiscoverOrg Sales

AUGUST 23, 2018

How can YOU create authenticity by combining interesting content related to both your work and your personal interests? Prepare with research. Before any kind of outreach (social or otherwise) it’s important to research possible prospects and know the basics of their industry. “Flatiron Building” by Kenny Madden.

Social Selling 192

Social Selling Social Media Media Twitter 192

DiscoverOrg Sales

AUGUST 23, 2018

How can YOU create authenticity by combining interesting content related to both your work and your personal interests? Prepare with research. Before any kind of outreach (social or otherwise) it’s important to research possible prospects and know the basics of their industry. “Flatiron Building” by Kenny Madden.

Social Selling 120

Social Selling Social Media Media Twitter 120

DiscoverOrg Sales

MARCH 5, 2019

Purvis suggests tweaking the universal script framework: “Hi – I’ve been following and researching for quite some time, I’m impressed with the way you _ (have grown / think about X / etc.). I saw you’re the newly hired/promoted [TITLE], congratulations on the new role!

Hiring 218

Hiring Decision Maker How To SalesForce 218

DiscoverOrg Sales

JANUARY 23, 2019

Both DiscoverOrg and Terminus have partnerships with Bombora : Bombora identifies companies who are actively researching topics related to your product around the web (beyond your website). In most cases, we address this by showing our customers how to really leverage Intent Data. Use Intent Data to prioritize accounts.

Account Based Marketing 120

Account Based Marketing Intent Ideal Customer Profile Account 120

DiscoverOrg Sales

NOVEMBER 29, 2016

In the same way that self-actualization relates to an honest assessment and a proactive, creative, and moral approach to improvement, optimizing SDR teams relates to constant process, tool, and people evaluation and improvement. It gives me a wicked smart sales team. Self-Actualization: Optimize. Sales Dataset.

Hiring 120

Hiring Lead Rank Scale Outbound 120

DiscoverOrg Sales

SEPTEMBER 14, 2018

This session uses research gathered from 500+ B2B professionals to show what you need to do. Our B2B customers expect personalization, and that means Account-Based Marketing (ABM). If you answer “yes” to these 4 questions, this Dreamforce session is for you: Have a long and complex sales cycle. Have a relatively small target market.

Account Based Marketing 202

Account Based Marketing SalesForce Top of Funnel Hotels 202

DiscoverOrg Sales

SEPTEMBER 17, 2018

This session uses research gathered from 500+ B2B professionals to show what you need to do. Our B2B customers expect personalization, and that means Account-Based Marketing (ABM). If you answer “yes” to these 4 questions, this Dreamforce session is for you: Have a long and complex sales cycle. Have a relatively small target market.

Account Based Marketing 120

Account Based Marketing SalesForce Top of Funnel Hotels 120

DiscoverOrg Sales

AUGUST 28, 2018

Find 2-3 ‘power words’ for your prospect through research, and find a way to fit those into the subject line,” Thompson says. But it’s a chance to be relatable!” “How to Survive Your Next Overnight Flight” This example from Opt-in Monster also teases with a little mystery. Use personal “power words”. Join millions. says Catabay. “We

B2B 120

B2B Hubspot Marketo Account Based Marketing 120

DiscoverOrg Sales

AUGUST 28, 2018

Find 2-3 ‘power words’ for your prospect through research, and find a way to fit those into the subject line,” Thompson says. But it’s a chance to be relatable!” “How to Survive Your Next Overnight Flight” This example from Opt-in Monster also teases with a little mystery. Use personal “power words”. Join millions. says Catabay. “We

B2B 89

B2B Hubspot Marketo Account Based Marketing 89

DiscoverOrg Sales

MAY 7, 2019

Skip the tedious research, and skip the guesswork: You know what is on their radar. Once you’ve identified the “who,” if you have good data, the rest of the processes falls in place: Who is this customer, and what do they need to hear from me, the vendor? What’s the best format for this messaging? When should I reach out?

Ideal Customer Profile 150

Ideal Customer Profile Prospecting Intent Data Trade Show 150

DiscoverOrg Sales

AUGUST 24, 2017

Larger B2C corporations have the major advantage of in-depth market research on shifting trends of consumers, and even small businesses can keep their ear to the ground and forge their own voice all the more to stand out. Consumers on both ends are doing far more research than ever before prior to making a sale. MarketingCharts.

B2B 186

B2B B2C Buyer Persona Social Media 186

DiscoverOrg Sales

AUGUST 22, 2017

Inline pages allow users to quickly see when specific fields are updated by our team of researchers, find discrepancies between Salesforce data points and DiscoverOrg’s verified data, and make updates to Salesforce records with one click. Why is everyone talking about integration? I have a love-hate relationship with the word integration.

SalesForce 120

SalesForce CRM Lead Rank Lead Scoring 120

DiscoverOrg Sales

MAY 30, 2018

Create 1 – 2 whitepapers, research reports, videos, or ebooks that put a unique spin on your story. Create a PDF of the case study for sales collateral. Shoot a 30-second video from your customer/s. Write several blogs that speak directly to your target buyers’ needs. More on this in the next section).

Pipeline 270

Pipeline Demand Generation Agencies Demand Generation Demand Generation Targets 270

DiscoverOrg Sales

JULY 13, 2017

Vendor websites are most influential at the beginning of the sales cycle in the Buyer research stage. Buyer research stage: The customer conducts independent research on the vendors, underlying technologies, and methodologies via the Internet, analyst reports, product reviews, industry news, member associations, and elsewhere.

Vendor 154

Vendor Buyer B2B Comparison 154

DiscoverOrg Sales

SEPTEMBER 21, 2017

She asks me to drill into each account, do some research, start prospecting and book appointments. A spike in search volume around cloud service providers indicating research and possible intent to buy. And I’ll get a third email with all issues related to cloud storage – so my competition doesn’t get in front of me.

Outbound 215

Outbound Hiring Account Campaigns 215

DiscoverOrg Sales

SEPTEMBER 13, 2018

You can find this information in DiscoverOrg’s insider Scoops feature; you can also find a lot of relevant scoops yourself by setting up Google Alerts for your company along with hiring-related keywords. How staffing firms can build customer relationships faster. How to be the first agency in the door with Intent Data.

Intent Data 162

Intent Data Strategy Hiring Marketo 162

DiscoverOrg Sales

SEPTEMBER 13, 2018

You can find this information in DiscoverOrg’s insider Scoops feature; you can also find a lot of relevant scoops yourself by setting up Google Alerts for your company along with hiring-related keywords. How staffing firms can build customer relationships faster. How to be the first agency in the door with Intent Data.

Intent Data 120

Intent Data Strategy Hiring Marketo 120

DiscoverOrg Sales

MAY 11, 2017

According to a study of 3,200 high-tech startups conducted by researchers at UC Berkeley and Stanford, over 90% of high-growth internet startups fail within the first three years. Of the early failures, 74% failed because of premature scaling. What is premature scaling?

Data 154

Data Scale Oracle Ideal Customer Profile 154

DiscoverOrg Sales

OCTOBER 15, 2018

As the 2018 midterm election cycle heats up, demographic research and new insights about American voters has never been more in demand. In general, the contacts in DiscoverOrg’s database tend to donate more frequently to Democratic candidates than the population at large. Political donations by department.

Decision Maker 200

Decision Maker B2B Transportation Automotive 200