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The Customer Journey and the ROI of Marketing

Sales and Marketing Management

Purchasing decisions now involve increased touchpoints through multiple channels, more self-driven research, and less reliance on salespeople. Barriers to measuring ROI. As consumer behavior and digital marketing technology evolve, it’s completely natural for B2B marketers to stumble over a few barriers when it comes to measuring ROI.

ROI 166
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Workplace Wellness Can Deliver a Healthy ROI

Sales and Marketing Management

Researchers in one study monitored workers at five commercial laundry plants, including one plant that served as a natural control group since it didn’t implement the wellness program. Whether an employee’s stress is work-related or caused by something other than work, it behooves an employer to help stressed workers rectify their situation.

ROI 257
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Avoid these 5 mistakes when talking ROI with execs

Gong.io

Gong Labs’ previous research shows that it’s not a great idea to send executives cold emails with lofty ROI promises (see chart below for a sneak peek). How on earth can that be a bad idea, when all customers care about is ROI? They said the demo was interesting, and asked for clarification on your solution’s ROI.

ROI 71
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How to Negotiate Pricing With Today’s B2B Buyers

SalesFuel

SalesFuel’s research shows one-third of sellers say their price being “too high” is the top objection they hear from buyers. They have access to information and do their own research on vendors before even reaching out. Informed buyers are likely to bring their research to the negotiation table and demands for lower prices.

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In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.

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Marketing Accountability: Can Sales Afford Not Knowing the ROI on Marketing Spend?

Sales Hacker

Research into the design of marketing accountability shows that the majority of companies are not satisfied with the demonstrability of marketing results. But nobody has any idea about the results, let alone the ROI – and a certain percentage of the leads are not followed up with until they say yes or no to an offer.

ROI 93
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4 Steps to Measure the ROI of Informal Learning

Allego

Imagine the ROI if you could capture this knowledge. The Challenge of Measuring the ROI of Informal Learning. 4 Steps to Measuring ROI. Calculating the ROI of informal learning requires four key steps: Record Baseline Data. Calculating the ROI of informal learning requires four key steps: Record Baseline Data.

ROI 93