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Are Your Strategic Partnerships Your Passive Sales Force?

Understanding the Sales Force

Can provide the ideal, complimentary solution in a related area - one that extends beyond our core competency of sales force development. Instead, we want to make sure that a strategic partner is a company who: Has people we know and trust, Cares as much as we do about our clients and their challenges and.

Insurance 201
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How Do They Make Money, Part 2

Partners in Excellence

These partners go by all sorts of names, VAR’s, Resellers, Distributors, Dealers, Integrators, Manufacturer’s Representatives, Agents, and so forth. Related Posts: How Do They Make Money? Let me extend this discussion further. They may make their money from the margins or commissions they receive from selling products.

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7 Biggest Benefits of Starting a Channel Partner Program

Allbound

It’s “Business 101”—keeping your CAC as low as possible in relation to your LTV can help ensure your business remains viable and competitive in the market. When we started this analysis,” Brad writes, “we had twelve reps selling directly into the VSB market and four reps selling through Value Added Resellers (VARs).

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7 Biggest Benefits of Starting a Channel Partner Program

Allbound

It’s “Business 101”—keeping your CAC as low as possible in relation to your LTV can help ensure your business remains viable and competitive in the market. When we started this analysis,” Brad writes, “we had twelve reps selling directly into the VSB market and four reps selling through Value Added Resellers (VARs).

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The 4 Types of Channel Marketing Partners

Allbound

Alliance Partnerships: Partners in related businesses share customers with your business, spreading awareness and selling each partner’s products in exchange for a percentage of sales revenue. The post The 4 Types of Channel Marketing Partners appeared first on Partner Relationship Management Software (PRM).

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Channel Sales for SaaS: What It Is, When it Works, and How to Build Your Own

Openview

On a related note, relationships can get sticky pretty quick over conflicts between partners and your direct salespeople , or even between 2 partners. Value-added Resellers (or VARs) purchase third-party software to sell to the end user at a markup bundled with added features, integrations, configuration or other professional services.

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