DiscoverOrg Sales

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3 Ways NOT to Sell B2B [NEW REPORT]

DiscoverOrg Sales

Furthermore, assume that they use it at least as much as you do – to research options, product features and specs, and, yes, product and business reviews. The post 3 Ways NOT to Sell B2B [NEW REPORT] appeared first on DiscoverOrg. Exhibit A: The internet. Assume buyers use it.

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A State by State Review: Gender Diversity in the Executive Suite

DiscoverOrg Sales

This graphical representation from Catalyst does a fantastic job of synthesizing the enormous amounts of completed research that illustrate why diversity matters to the bottom line. Our latest research focused on gender diversity in the executive suite through a new filter: geography. How do the states stack up? and 20%, respectively.

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5 Ways to Supercharge Your Sales Enablement Efforts

DiscoverOrg Sales

. “Align all your efforts to what really matters, which is how your potential customers approach challenges, make buying decisions, and implement or use your products and services,” says Tamara Schenk , research director at CSO Insights. Get our research report: 30 Ways to Get Inside the Mind of Your Target Buyer.

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[SURVEY] The B2B Buyer Persona: 30 Ways to Get Inside the Mind of Your Target Buyer

DiscoverOrg Sales

From DiscoverOrg CEO Henry Schuck: When DiscoverOrg partners with sales researcher Steve W. Martin , quality data meets quality research. The goal of this research was to understand what’s really on customers’ minds. Over 230 business professionals who evaluate products and services participated in this research project.

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How to Heat Up Cold Emails with Personalization

DiscoverOrg Sales

Evidence shows that it does: Cold-calling distinguishes high-growth companies (see our report). If your prospect has a social presence that allows you to do sufficient research, but they haven’t responded to your social touches (reaching out on LinkedIn, or a Twitter @mention, for example), your prospect might be ripe for a cold email.

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Size Matters: Digging in to Employee Counts and Social Media Discrepancies

DiscoverOrg Sales

Even more confusing is the fact that most of our research analysts aren’t even on LinkedIn. Mary Kay Cosmetics has 5,000 employees, as reported to Forbes as a Top Company for Diversity in 2019. Before LinkedIn went public, it was reporte d that only 25% of all users logged in during a given month. Who is, right?). Consultants.

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The Coming Customer Data Tsunami: 3 Predictions for 2019

DiscoverOrg Sales

Research from TOPO supports this. The research and advisory firm recently shared proprietary insights from their own analysts and offered up some predictions for 2019. TOPO’s research suggests that, as Intent Data goes mainstream and becomes more integrated, it will become part of the prospect lifecycle. BIG business.

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