Sales Training Connection

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Is advocating sales training a career risk?

Sales Training Connection

So first let’s explore this notion of “lack of evidence” of what constitutes sales excellence which is one of the main reasons why those advocating sales training might feel they are on soft footing and then turn to some research that examines the business case for sales training. Lack of Evidence of What Works. The answer is – Yes!

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Statements inform – questions persuade – A sales tip

Sales Training Connection

This simple truth is not only supported by common sense but also by research. It is useful to turn back to the research done by my colleague, Neil Rackham, when he was formulating the SPIN model.

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Post Consultative Selling

Sales Training Connection

If you go back in time, a key event that help Consultative Selling emerge was the research done by Neil Rackham’s Huthwaite Research Group which was subsequently turned into the all-time best seller – SPIN Selling. The research provided the credibility and the book provided the how-to. The book is entitled The Challenger Sale.

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12 tips for storytelling during sales calls

Sales Training Connection

Make the story make a point – Have well-researched, provocative viewpoints about the story that relate to the customer’s environment. Here are 12 tips for effective storytelling: Focus on the prospect – Tell stories that relate to solutions that address the customer’s needs.

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Three reasons why people think sales training doesn’t work

Sales Training Connection

Some people make the decision about whether something works based on whether there is any solid research that proves that it works. Individual companies sometimes do the substantial research and evaluation work but it is usually not accessible. Therefore the pre-post control group type research designs are not really applicable.

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It’s okay for salespeople to say no and to disagree

Sales Training Connection

In regard to disagreeing, Brian points out “Challengers disagreed rationally, by saying WHY they disagreed, and delivering an insight, Relationship Builders tend to agree with Customers without saying WHY they agreed.”.

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Sales training – 3 ways to maximize your investment

Sales Training Connection

Research shows if training is not reinforced, 87 percent of skills developed from training will be lost after three months. Sales training must also be customized to specific challenges the company is facing. An instructor who runs through a PowerPoint presentation and only lectures usually isn’t effective.

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