Understanding the Sales Force

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Great, Previously Unread Sales Research Uncovered

Understanding the Sales Force

Tony Cole, CEO of Anthony Cole Training and one of OMG's great partners, forwarded me an article that appeared in the October 2014 issue of the Journal of Marketing Research. Today I'm bringing you some insightful information that was not widely read when it was published back in 2014.

Research 159
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Data Shows Sales Commitment and Motivation Changed During Quarantine

Understanding the Sales Force

Steve Taback and I started our respective sales training firms at the same time back in 1985. the other version of OMG this time) Was he asking me to do some research on sales assessment statistics ? We became great friends and he became the second licensee of Objective Management Group (OMG) in 1990. God, I love that!

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Movie Contrasts the Best and Worst Salespeople

Understanding the Sales Force

Were not skilled traders although they did conduct some research. The work usually involves a combination of reading, watching video, participating in comprehensive sales training, receiving quality sales coaching, practicing (role-play) and having the courage to put their learnings into practice.

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Dan Pink Hits and Then Misses the New Key to Sales Performance

Understanding the Sales Force

Pink points to research showing that extroverts and introverts are not as successful in sales as ambiverts, the people in the middle of the scale between both extremes. Our research at Objective Management Group (OMG) would support this "discovery". Our research doesn't support that!

Scale 255
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You Can't Lose Customers or Salespeople - 2 Secrets to Their Retention

Understanding the Sales Force

I also found a similar pattern as I did when I searched for "top sales blogs" last month as part of my research for the article, The Top 12 Sales Blogs of 2022 That Make You Think and Sell More. There were lots of articles that had the top 5, 7, 10, 12, and 15 reasons why salespeople leave or quit their jobs.

Retention 193
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My Top 21 Keys to Help Your Sales Force Dominate Today

Understanding the Sales Force

Here are my top 5 examples of salespeople who are busy, but not very successful: They spend long hours researching companies and prospects, reach out on LinkedIn, send InMails, emails and make calls, but have few takers for meetings. Can they be trained to do things more effectively or, if necessary, in a completely different way?

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3 New Sales Article Series, A Holiday Tradition and Future Blog #1000

Understanding the Sales Force

And, if you haven't noticed them before, there are also article series on: Data and Research (all based on science). Sales Training Impact (very important). Comparing Salespeople to Children (my favorite). Assessments Compared (which show OMG's superiority to others). Case Histories (cool stuff). Sales Motivation (very motivational).

Hiring 163