Increase Sales

AUGUST 4, 2011

This appears to be a common marketing strategy for some retail businesses including car dealerships. Vehicle or auto dealerships have end of the year closeouts along with many retail product stores including appliance to fashion wear.These are all examples of how to create urgency. Urgency is one of the five qualifiers.

Marketing 139

Marketing Retail Decision Maker Fashion 139

Increase Sales

JULY 1, 2013

” Here are some of the key business growth points: Seven years from today 2020, the panelists predict that it is 50% likely that major electronics retailers no longer stock desktop PCs. The survey was titled “The World According to Borrell.” In 2021, the Panel anticipates that it is 49% likely that 50 million U.S.

Small Business 143

Small Business Small Business Forecasting Retail 143

Increase Sales

JANUARY 20, 2014

This out of the box business to retail or consumer firm took a different approach to marketing its offerings. One regional convenience and fuel store here in the Midwest, Family Express , did just that. They offered square donuts and eventually established their own in house bakery.

Retail 127

Retail Discount Small Business Small Business 127

Increase Sales

JULY 12, 2013

Retail & eCommerce. The industry average was 20%. This particular study looked at not only keywords, but phrases in six (6) key industry areas: B2B publishing. B2C publishing. B2B events. B2C events. Charities and Not for Profit. Even if your particular industry is not noted, the findings are still worthwhile.

B2C 125

B2C Email Marketing Retail Study 125

Increase Sales

NOVEMBER 18, 2016

I don’t know my inventory (real estate, retail associates, etc.). I’m not prospecting for sales leads because I should receive them from the SMB owner, sales manager or website. My sales skills are great. I am not getting any sales referrals. I have under 500 contacts on LinkedIn. I don’t have time to answer the phone.

Real Estate 70

Real Estate Retail Social Media Referrals 70

Increase Sales

FEBRUARY 21, 2017

A new report just released by Astound Commerce through secret shoppers recognized seven retailers who excel in customer service through: Must have website. How many times do those in B2B or even B2C industries fail to understand customer service is sales. Visibility. Overall customer service. Speed of delivery. Efficiency of checkout.

Customer Service 78

Customer Service Customer Hiring Licensing 78

Increase Sales

NOVEMBER 28, 2014

Today retailers, especially the “big box stores,” may finally reach the black because their low ball prices are finally drawing in the buyers. So here we are again, the day after Thanksgiving, Black Friday, a day because of a business strategy to see black ink instead of red ink on the balance sheets for many businesses.

Strategy 131

Strategy Small Business Small Business Analysis 131

Increase Sales

SEPTEMBER 13, 2017

As a subcontractor I was tasked with writing sales training (instructions) for retail salespeople to sell through a series of computer prompts. I first saw this for me unethical sales behavior when I was involved in instructional design. The way the training was scheduled was not going to be sustainable.

ROI 96

ROI Retail Coaching Retention 96

Increase Sales

SEPTEMBER 20, 2013

” Yesterday in speaking to a director of operations for a large regional retail business, he mentioned to me about salespeople who just did not get it – “it” being sales. “I have 10 to 20 salespeople who I do not know calling me every day.

Small Business 145

Small Business Small Business Loyalty Retail 145

Increase Sales

NOVEMBER 30, 2012

For example, those who are searching for retail stores, 4 out of 10 are seeking “hours of business.” According to some just released research by YP , local search is growing exponentially and changing the way for small businesses to market their solutions. in 2011 to $10.2B

Small Business 133

Small Business Small Business Retail Engineering 133

Increase Sales

AUGUST 20, 2016

This is why the emphasis on being greeted at the door upon entering many of the local retail businesses. Regardless of how much money you paid for your “brand,” all that money goes quickly down the drain with one false action of one employee. Or why over 75% of the grocery stores now ask “Do did you find everything?”

Retail 70

Retail Customer Service Facebook Education 70

Increase Sales

APRIL 7, 2014

Unfortunately, there is still a lot of bad advice being offered by experts about Internet and marketing specific to retail (B2C) and services (B2C) and (B2B). Years ago I read, “selling is marketing and marketing is not selling.” ” Today, this is still very true.

Ideal Customer Profile 147

Ideal Customer Profile Marketing Real Estate Small Business 147

Increase Sales

MAY 28, 2014

So if you are in sales and work for a bank either in the commercial (loan) or retail side, then you may wish to embrace this sales strategy for banks, of taking action. Unless action is taken all is for naught. Of course predetermined action is always better than hap hazard action. Is it the best one?

Banking 125

Banking Strategy Small Business Small Business 125

Increase Sales

MARCH 24, 2014

Even though this report was for retailers, much of the information is appropriate for those engaged in business to business (B2B). Small Business Coaching Tip: Alexa.com is a great trending tool to measure Internet traffic over time and overall Internet marketing penetration. Human nature appears to be very much evident with SMB marketing.

Ideal Customer Profile 114

Ideal Customer Profile Skype Marketing Small Business 114

Increase Sales

AUGUST 12, 2016

This particular industry along with many retail businesses has been greatly affected by technology and the changing demographics of customers. This morning I received some sales research about customer trends in the financial industry. Credit www.gratisography.com.

ACT 70

ACT Face-to-face Demographics Direct Mail 70

Increase Sales

MARCH 24, 2016

Each of these services have been turned into a commodity along with those who have always sold commodities such as retail stores. Listen to a business coach, a realtor, a marketing consultant or a financial planner, most of their introduction begin with “I help” or “We help.” ” See what I mean.

Insurance 70

Insurance Insurance Face-to-face Retail 70

Increase Sales

DECEMBER 3, 2015

Of course for some retailers that holiday season starts in August (UGH!). The months of November and December here in the U.S. as well as many other countries are considered the holiday season.

Ideal Customer Profile 70

Ideal Customer Profile Sales Qualified Lead Demographics Retail 70

Increase Sales

SEPTEMBER 1, 2015

For those within professional service industries, gimmicks appear to have less value than those industries that cater to retail or commercial sales. If you thought “He or she will not take my phone call.” then possibly you have not developed the relationship enough for taking your phone call to have value?

Real Estate 70

Real Estate Marketing Face-to-face Retail 70

Increase Sales

SEPTEMBER 24, 2012

Yet so few books talk about selling within the small business environment of business to business or business to retail. The super majority of small businesses owners have a small sales team with the small business owner in many cases the sales manager.

Journal 137

Journal Small Business Small Business Retail 137

Increase Sales

DECEMBER 31, 2015

For the last week, numerous SMB retail businesses along with a couple of service providers (executive coaching and consulting firms) continue to send “this is your last chance” or “take advantage of this last chance.”. Has your email in box been overloaded with “last chance” marketing messages. My little brain goes Really?

Marketing 70

Marketing Direct Mail Ideal Customer Profile Retail 70

Increase Sales

DECEMBER 26, 2015

Possibly such sales behaviors may work for retail such as grocery stores, yet over time quality and delivery will resurface and price may lose. The value and trust already existed between the existing person who made the sales referral and the person being referred. Price Suggests Transactional Selling.

Positioning 70

Positioning Referrals Lead Rank Lead Scoring 70

Increase Sales

JUNE 18, 2015

Many retail commodities are now purchased online. The marketplace continues to evolve. Newspapers have gone digital. On demand buying such as Uber has taken hold. Even the banking industry has embraced technology to retain customers.

Real Estate 70

Real Estate Ideal Customer Profile Industry Direct Mail 70

Increase Sales

JANUARY 10, 2015

I have delivered this assessment to hundreds of individuals from salespeople to small business owners to entrepreneurs to business professionals in a variety of industries including: Accounting. Government. Healthcare. Manufacturing. Radio and entertainment. Real estate. Transportation. Credit: Gratisography.

Real Estate 70

Real Estate Transportation Small Business Small Business 70

Increase Sales

APRIL 11, 2012

This is the shop that sells illegally downloaded copies of software on their computers for retail sale. After this, the representative will ask you to allow them to log in to your machine and they will perform some “tests” and ask for your credit card during this evolution. The last deceptive marketing practice is one of my major pet peeves.

Licensing 188

Licensing Marketing Microsoft Face-to-face 188

Increase Sales

SEPTEMBER 26, 2012

Proper communication is essential in the business to business (B2B) as well as business to retail world. As a side note, this person was not a recent immigrant. Is she so unaware of her bad grammar? Yes she probably is unfortunately.

Education 130

Education Small Business Small Business Retail 130