DiscoverOrg Sales

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Matt, Kyle, and the Less-Traveled Road to Customer Retention

DiscoverOrg Sales

Spotlight on customer retention. Acquiring new customers is six times more expensive than keeping existing customers, and we knew there was an opportunity to put as much horsepower behind customer retention as we did around new sales. Customer Success + Customer Development = customer retention. We typically work 6 months out.

Retention 227
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The Power of Marketing and Sales Intelligence

DiscoverOrg Sales

These kinds of platforms include predictive insights, competitive intelligence, foundational and tactical support for Account-Based Marketing (ABM) campaigns, as well as insights for client retention. Client success and retention. For most companies, these kinds of challenges keep leadership up at night: Data quality and management.

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Want Better Lead Generation? Get Marketing & Sales in Line

DiscoverOrg Sales

Customer campaigns focused on keeping SaaS product users engaged to improve retention looks very different than a program designed to help existing customers realize additional value by up-selling them on additional products or services.

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How to Build a Successful Sales Team: VIDEO

DiscoverOrg Sales

Read it: Matt, Kyle, and the Less-Traveled Road to Customer Retention. This alignment provides for far better account penetration, because they each understand the other’s priorities, tendencies, and approach. Let inbound SDRs pivot and respond quickly. Inbound SDRs should round-robin leads across all teams, as needed.

Video 136
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Coaching Culture: Putting Down Roots

DiscoverOrg Sales

Because of the standards, our pipeline and forecast (new sales, customer retention, upgrades, et al.) For one, it’s massively efficient, versus the status quo of many different versions of an opportunity review depending on the chosen style of a diverse teammates. Ritualizing Celebration Around Small Wins.

Coaching 220
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Top 7 Sales Books for Sellers of SaaS – for Spring Break 2019

DiscoverOrg Sales

The Sales Development Playbook identifies six parts to the role of sales development: strategy, specialization, recruiting, retention, execution, and leadership. To “do” sales development, Bertuzzi says, it needs to be a dedicated role. Put a focus on strategic growth by shining a light on sales development.

Hiring 210
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How to Create an Ideal Customer Profile (ICP) to Target the Right Customers

DiscoverOrg Sales

Highest retention rate or longest time with your company. Here are some common criteria: Highest NPS ( Net Promoter Score ). Highest ACV or TCV (Annual Contract Value or Total Contract Value). Highest potential for growth. Highest Customer Health Score. You should also consider the customer accounts that have been the most profitable.