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Better Prospecting Leads To More Sales Conversations

Alice Heiman

Her four steps are: The right list Great skills Strong process The right software What can your team add to improve their prospecting? Owned and operated by Wendy Weiss, she and her team help sales leaders and individual contributors speed up their sales cycle, reach more prospects directly, and generate more sales revenue.

Lead Rank 125
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TechTarget Announces Closing of BrightTALK Acquisition

SBI

As a leading marketing platform for webinars and virtual events in the enterprise IT market, the BrightTALK acquisition will enable TechTarget to significantly expand its proprietary first-party purchase intent data and its opt-in audience. BrightTALK’s leadership position in this space is a key asset.

Closing 126
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Top 20 Sales & Marketing Vendors to Follow on Twitter @Dreamforce ’14

SBI

Whether or not you’ll be attending, you’ll want to keep up on the latest and to help you with that mission, we’re naming the top 20 Twitter handles to follow at Dreamforce. Act-On Software. Integrate your CRM, webinar management and more, most with one click. Seismic Software ToolSkool. ActonSoftware.

Vendor 139
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Bigtincan Takes Aim at Revenue Enablement with AsdeqLabs Acquisition

SBI

Bigtincan Takes Aim at Revenue Enablement with AsdeqLabs Acquisition. The acquisition of AsdeqLabs expands Bigtincan’s capabilities in sales enablement as well as the growing field of revenue enablement across the enterprise. David Keane, Co-founder and CEO of Bigtincan. WALTHAM, Mass.–(BUSINESS

Revenue 67
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6 Reasons Why Duplicates in Your CRM/Marketing Automation Platform May Cost You a Fortune

Sales and Marketing Management

Henry Staggers, a CRM specialist at Best Essays, recently noted: “Duplicates are multiple entries for the same person or organization in your marketing and CRM automation software. As the matter of fact, she is so excited about everything that she registers for your webinar. Inaccurate Pipeline and Revenue Attribution.

CRM 149
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How to Manage Expectations Around Marketing Vanity Metrics

Zoominfo

Before we get into it, here’s a quick definition of a vanity metric: A vanity metric is data that looks good at first glance, but provides little insight into business success, company revenue, and ROI. Twitter followers. This shows you where users are the most active and engaged in your webinar or event. Facebook likes.

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Software Tools Every CFO Wishes They Had

Xactly

Watch the webinar, "Meet Commission Accounting Requirements Under ASC 606 (IFRS 15)," to see a demo of how Xactly CEA can help with ASC 606 implementation and compliance. Watch Webinar. Software Tools Every CFO Needs and Wants. CFOs have many software tools to choose from. Major Priorities for CFOs This Year.