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The Shadows Behind Just the Facts, Ma’am Decision Making

Increase Sales

” For those in sales, understanding how your sales leads, prospects, ideal customers make decisions is a necessity if you wish to increase sales. If 42% of those surveyed are data driven in their decision making, then sales people must invest more time to research the company and better yet tie their solutions to the current and potential future profitability.

Hiring and Keeping Top Sales Talent

Score More Sales

Looking for great sales talent? A panel of sales hiring and retention experts spoke yesterday at the AA-ISP Boston Chapter event. (If If you are not aware, the AA-ISP stands for American Association of Inside Sales Professionals). Devon McDonald, Director Sales & Marketing Support, OpenView Venture Partners. Working to keep the great talent you have put together?

B2B Lead Gen: Can you do it cheaper and better inside?


As a business-to-business marketing or sales leader you have numerous options for lead generation tactics and tools. Because a phone conversation efficiently replicates face-to-face sales activities, these one-on-one flowing and probing interactions are the most effective method to validate the quality of a lead. Sales is sales. No one outside gets us. A fallacy.