Anthony Cole Training

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Go For The "No" Early in the Sales Process

Anthony Cole Training

In today's blog post, we discuss the technique of going for the "No" early in the sales process. It may seem counterintuitive, but countless studies have shown that humans desire what they can't have.

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Go for the "No" Early in the Sales Process

Anthony Cole Training

One of the keys for more effective selling is going for the ‘no’ early in the sales process. I would get ‘think it overs’ at several stages in the sales process and maybe you get them as well: I learned this concept years ago especially when I was vulnerable to ‘think it overs’ (TIO).

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Go for the “No” Early in the Sales Process

Anthony Cole Training

It may sound counterintuitive but one of the keys for more effective selling is going for the ‘no’ early in the sales process. In this article, we discuss the theory that a prospect might want what you are selling, if you (as the salesperson) are willing to walk away from the table first.

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What We Know: A Consultative Sales Process

Anthony Cole Training

On average, salespeople possess only 15% of the attributes required to sell consultatively.

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Go for the “No” Early in the Sales Process

Anthony Cole Training

In a blog from last July, I discuss 5 very important activities that drive sales success! Being more productive and effective in your work will lead to more sales and more profitable sales. There are multiple keys to successful selling. But working harder isn’t always the answer to selling more.

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Required for Sales Success Today – A Strong Sales Technology Competency

Anthony Cole Training

From prospecting to closing, today’s mobile, social, big data, and cloud technologies are revamping the sales process in ways that would have been inconceivable a few decades ago.

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How to Respond to Common Sales Objections

Anthony Cole Training

Sales objections typically arise in several key areas during the sales process. The first is when you’re trying to secure someone’s time during prospecting, attempting to schedule a meeting on their calendar and obtain a few minutes of their attention.