DiscoverOrg Sales

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Want Better Lead Generation? Get Marketing & Sales in Line

DiscoverOrg Sales

Successful sales enablement starts with ensuring marketing and sales are aligned , which isn’t always easy, but pays its dividends many times over. To provide quality sales enablement, it’s helpful to think in terms of the sales process and look at where marketing fits in. Marketing-generated awareness.

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5 Ways to Supercharge Your Sales Enablement Efforts

DiscoverOrg Sales

This means that, in total, 44% of businesses have not aligned their sales processes to the customer journey in any meaningful way. Streamlining the sales process. Another important aspect of making your enablement strategy more focused and simple involves streamlining your sales content.

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[5 IDEAS] How Data Fuels Closed-Loop Sales Communication

DiscoverOrg Sales

Similar technology is now available to sales teams: Closed Loop Sales Communication (SLSC). Perhaps the most important aspect of closed-loop sales communication is that fact that all phases of the sales process (including the prospect) are tracked and analyzed for performance. How Closed-Loop reporting works.

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Yes, Gender is a Factor in B2B Buying Decisions: Selling to Men and to Women

DiscoverOrg Sales

Are there differences selling to men and women in a B2B sales process? That was the question we set out to discover. My husband and I are avid remodelers, which means I’ve spent a lot (A LOT) of time at Home Depot and Lowe’s over the last 15 years.

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[VIDEO] The Value of Sales Intelligence vs Data

DiscoverOrg Sales

On top of that, if I can tell she has an existing Head of Marketing Operations that reports directly to her that has implemented a competitive solution currently and is the one in charge of the sales intelligence tool, I understand that I will need to work with that person as a key influencer in my sales process.

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Discovery, Demo, or Disconnect?

DiscoverOrg Sales

Defining your CPP is a critical step to the success of your sales process. Richard Harris, Principal with The Harris Consulting Group, shared his framework for mapping a client’s willingness to engage with sales teams as a function of a complex set of requirements, described as client pain points.

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The Power of Sales Intelligence #3: Lead generation

DiscoverOrg Sales

Sales intelligence is critical for lead generation. Join us as we examine 7 specific ways that this kind of intelligence impacts marketing and sales processes. Skip our 7-part blog series and go straight our new ebook: The Power of Marketing and Sales Intelligence – 7 Ways to Fuel Faster Growth. This is part 3.