Do you think it’s OK to text a prospect or a customer?

My take is this. If their mobile number is on their business card, it’s fair game.

The information we put our business cards implies that communication channel is OK to connect. We don’t put our home phone numbers on our business cards, (do people still have those?) because it’s not OK to call us at home. If we didn’t want people to Skype us, we wouldn’t put our Skype handle our our business card.  Therefore, if someone puts their mobile number on their business card text away.

What do you think?  Are all the communication channels we put on our business cards fair game?

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