Imagining Customer Conversations In 140….
Partners in Excellence
APRIL 4, 2014
Salesperson: @Salesmanager Just closed a gr8t deal! It seems attention spans and communications are contracting and getting abbreviated. Politicians address the deepest most important issues facing all of us with nothing more than sound bites. Try to go deeper, and you discover there’s nothing underlying the sound bites. Likewise much of our communication is getting abbreviated to the point of losing all meaning and driving misunderstanding. We communicate complex issues in bullet points, texts, tweets. It was brilliant! It didn’t mention a single product they sold.