DiscoverOrg Sales

MAY 26, 2017

As we re-release our Startup and Small Business (SMB) dataset , which has grown by 400% over the past 12 months, we’ve been thinking about the origin of this popular segment of sales intelligence. Startup and small-business data is very hard to research. In DiscoverOrg, it’s nothing but needles. Can you help?”.

Small Business 145

Small Business Small Business Outsourcing Services Decision Maker 145

DiscoverOrg Sales

MAY 2, 2019

We bucketed companies into three sizes: Startup and Small Business. Startup and Small Business. In 2016, there was a modest difference: Enterprise companies had 25% fewer women in all roles than mid-market and small companies. Do companies of different sizes hire men and women at different rates? Mid-Market.

Distribution 120

Distribution Decision Maker Study Enterprise 120

DiscoverOrg Sales

AUGUST 1, 2019

Next, segment your AE roles even more: Establish roles based on your lines of business, or however you classify accounts. At DiscoverOrg + ZoomInfo, we break it down by size of company: Ramp team specializes in small business accounts. Mid-market team. Major enterprise accounts team. Create a sales team mentality.

Video 136

Video Outbound Inbound Hiring 136

DiscoverOrg Sales

NOVEMBER 13, 2017

A lot of startups and small businesses don’t take the time to create an ICP at all. After presentation to a skeptical leadership group, use of the findings will vary from company to company. Lots of companies simply skip or gloss over this step, because it is so complicated and time consuming. And who can blame them?

Ideal Customer Profile 150

Ideal Customer Profile Account Based Marketing Decision Maker Lead Rank 150

DiscoverOrg Sales

APRIL 23, 2019

Enterprise, mid-market, or startup/small business? We sort by: Industry : Which industry or industries do you usually sell to? Company size/revenue : What’s the company size of your best customers? Geographic location : Target companies or prospects within 50 miles of your event. Target them!

Trade Show 227

Trade Show Leads Marketing Qualified Lead Lead Generation 227

DiscoverOrg Sales

SEPTEMBER 19, 2017

Most finance teams, even in the small-business space, can provide this. Identify your best customers. This list is modeled after your best customers: those who spend the most, are the most profitable, and stay with you the longest.

Account Based Marketing 230

Account Based Marketing Ideal Customer Profile Webinar Metrics Direct Mail 230

DiscoverOrg Sales

AUGUST 24, 2017

Larger B2C corporations have the major advantage of in-depth market research on shifting trends of consumers, and even small businesses can keep their ear to the ground and forge their own voice all the more to stand out. Consumers generally evolve and conform to the “beat of the brand drum.”.

B2B 186

B2B B2C Buyer Persona Social Media 186