Increase Sales

JULY 9, 2012

How many small business owners to even marketing firms look to the various social media channels as being fat pigs? After all social media is the market where you as small business owners to sales professionals can find buyers of your solutions (fat pigs). Credit www.sxc.hu. The buyer determines if the pig is truly fat.

Social Media 144

Social Media Media Small Business Small Business 144

Increase Sales

AUGUST 24, 2013

In social media, content marketing is becoming quite common place. Your misguided goal is to use content marketing within social media to promote yourself or your company. Social media provides an electronic means of effective communication. Do you have a social media action plan?

Social Media 140

Social Media Media Marketing Advertising 140

Increase Sales

JULY 26, 2013

Beyond all those business coaches, sales coaches and performance consultants, being a social media expert has become the new kid on the block. I am astounded as how many business professionals call themselves social media experts. Today I accepted a LinkedIn invitation from another social media expert.

Social Media 119

Social Media Media LinkedIn Facebook 119

Increase Sales

OCTOBER 26, 2012

With the small business to business world becoming more connected through social media sites such as LinkedIn , there is a lot of social media marketing asking going on for: Credit: www.sxc.hu. Liking other pages on other social media sites. Recommendations. Followers on Twitter.

Social Media 145

Social Media Media Marketing Small Business 145

Increase Sales

MARCH 28, 2013

However from my observations of the past couple of weeks, there is far kess written about emotional intelligence within social media. First let us not forget social media is a marketing channel to attract attention and begin to build relationships. Second, let us remember the words we write have impact and consequences.

Social Media 145

Social Media Media Analysis Webinar Metrics 145

Increase Sales

JUNE 22, 2012

Social media including email marketing has become the easy way out to market for many entrepreneurs to Fortune 250 firms. One driving reason for this change in marketing is social media is affordable (usually free) in reaching the potential customers. Social media is truly first about social marketing and.

Social Media 165

Social Media Media Inbound Promotion 165

Increase Sales

AUGUST 27, 2013

Social media is the game board for your content marketing. Maybe by understanding that content marketing is truly about strategic engagement in the world of social media you just may capture more pieces and avoid being “checkmated” by your competition. Yes content is King or better yet Queen if you play chess.

Social Media 138

Social Media Media Marketing Facebook 138

Increase Sales

NOVEMBER 1, 2013

Now it seems that the latest trend is everyone is a social media expert. A recent search in Google retrieved over 1,000,000 hits for “social media expert. ” Let me begin to explain what is so wrong about this so called social media expert’s marketing message. #1 3 – Wrong focus.

Social Media 161

Social Media Media LinkedIn Retail 161

Increase Sales

SEPTEMBER 22, 2014

Do you feel sometimes that you are being hounded by all the networking happening within social media? It seems social media has become the bully pulpit. Unfortunately as evidenced by my LinkedIn email box not to mention my standard email boxes, social media has taken this proven strategy to an entirely new level.

Social Media 138

Social Media Networking Media Face-to-face 138

Increase Sales

JANUARY 11, 2016

With social media, much of the marketing focus has shifted away from what makes basic and good marketing. Yet having read this social media marketing post on LinkedIn Pulse , much of what the writer states is just as true for basic education based marketing. This is why marketing is not selling.

Social Media 70

Social Media Education Media Marketing 70

Increase Sales

JANUARY 18, 2012

This thing called social media. Social media is a scam! 1) Unrealistic expectations: Did you really think creating accounts on these social platforms was going to be the magic formula that was going to bring in hundreds or even thousands of new customers to your business overnight? Post offers and discounts?

Social Media 127

Social Media Media Twitter Facebook 127

Increase Sales

DECEMBER 2, 2016

Social media has taken front and center stage in the B2B marketplace. Yet as another report, the 2016 State of Social Business , has revealed this one word – engagement – appears to be necessary in the digital marketing evolution. How to engage people should be part of this social media integration.

Social Media 70

Social Media Media Face-to-face LinkedIn 70

Increase Sales

NOVEMBER 12, 2012

As they say “timing is everything” and that is true even in social media marketing when looking to: Credit www.sxc.hu. When compared to a study conducted in October of 2012 by GetResponse , there is a dramatic drop off between Facebook social media marketing and email marketing. Attract attention.

Social Media 139

Social Media Media Marketing Small Business 139

Increase Sales

OCTOBER 14, 2013

All of a sudden there is a plethora of marketing activity within social media. Social media is marketing and marketing is a slow and steady process if a SMB wants sustainable results. Using social media now as a stop gap strategy and tactic is foolhardy at best. Share on Facebook.

Social Media 146

Social Media Media Webinar Metrics Face-to-face 146

Increase Sales

FEBRUARY 7, 2014

With much of today’s small business especially marketing being conducted through inbound channels, there is now greater movement toward social media and emotional intelligence. The challenge is many in small business are stumbling because they lack awareness of both social media and emotional intelligence.

Social Media 123

Social Media Small Business Small Business Media 123

Increase Sales

OCTOBER 8, 2012

Social media is highly rated as a marketing channel and yet some fail to recognize how social media is a springboard for improving emotional intelligence. Within the social media realm, those who consistently demonstrate higher emotional intelligence: Refrain from name calling or demonizing individuals.

Social Media 130

Social Media Media Channels Facebook 130

Increase Sales

AUGUST 31, 2012

Some experts in sales training coaching and marketing for small businesses are suggesting relationship selling is dead and for struggling as well as successful companies to take their traditional marketing funds and redirect then 100% into social media marketing.

Social Media 130

Social Media Media Marketing Small Business 130

Increase Sales

SEPTEMBER 14, 2012

Have you ever considered that social media is very much like diving in that it can be a precision dive cutting through the water’s surface with barely a ripple or like a belly flop where water is spread all over the place not to mention creating some pain for the diver? Credit www.sxc.hu. Share on Facebook.

Social Media 128

Social Media Media Ideal Customer Profile Hiring 128

Increase Sales

FEBRUARY 20, 2015

Social media probably better than any other marketing channel achieves market reach with in many cases very little capital outlay. The focus for this online social media webinar was the topic of writing as being a critical sales skills. Social media has allowed me to become a part of several communities.

Social Media 70

Social Media Influencer Media Marketing 70

Increase Sales

DECEMBER 20, 2012

social-media. Have you observed some in small business having he belief that social media is a substitution for actually engaging in the entire sales process? ” Social media is not the panacea to increase sales. Now this same attitude appears to have migrated to social media.

Ideal Customer Profile 167

Ideal Customer Profile Social Media Media Cold Calling 167

Increase Sales

APRIL 28, 2014

Then they broadcast their pearl words of wisdom through other social media marketing channels such as Twitter, Facebook or LinkedIn. Now some same social media is pie in the sky marketing. All social media marketing is interconnected to allow for maximum reach and influence including the use of automation tools.

Social Media 127

Social Media Media Marketing Small Business 127

Increase Sales

APRIL 16, 2012

Relationship marketing through the various channels or rivers of social media continues to grow. A comment made usually in a discussion group and sometimes somewhere else such as another social media site. What is so revealing is that people connect with you through a continuum of rivers. Credit www.sxc.hu. Shared group.

Social Media 160

Social Media Media Marketing Face-to-face 160

Increase Sales

AUGUST 29, 2012

Here in Northwest Indiana, there are now two local social media marketing campaigns. One never knows who is searching the Internet to reading the RSS feed or connected to whom through the various social media channels such as Twitter , LinkedIn, Facebook , YouTube, Google+ , Pinterest, etc. Credit www.sxc.hu.

Social Media 130

Social Media Influencer Media Small Business 130

Increase Sales

JUNE 26, 2013

In today’s era of instant communications, social media has been both a positive and a negative element of most companies’ marketing outreach. The business uses social media channels, Twitter and/or Facebook, to voice its concerns and then waits just like everyone else for a response and a resolution of its problem.

Social Media 159

Social Media Media B2C Tools 159

Increase Sales

JULY 8, 2013

Social media is now the primary marketing channel to reach those passive and reluctant skilled workers. This study revealed three other interesting facts regarding the use of social media by recruiters: 97.3% of the recruiters favored LinkedIn as their primary social media site in 2012. Share on Facebook.

Social Media 128

Social Media Media Prospecting LinkedIn 128

Increase Sales

SEPTEMBER 8, 2015

Today, social media has expanded communication and has created a very loud and significant economic collision with customer service. Sprout Social Index recently released some customer service research that suggests seven out of eight messages on social media are ignored within the first 72 hours.

Social Media 70

Social Media Customer Service Media Ideal Customer Profile 70

Increase Sales

JANUARY 9, 2012

Social media is very much about the keyboard. Yet, many crazy busy small business owners fail to understand that social media is not a substitution for face to face meetings. Reach out and touch someone extends in the social media environments to an actual handshake. Credit www.sxc.hu. Share on Facebook.

Social Media 87

Social Media Media Face-to-face Skype 87

Increase Sales

DECEMBER 3, 2011

With the end of the year less than 30 days away, there is a lot of buzz around next year’s social media actions respective to how to increase sales. Yesterday I was contacted by a colleague who wanted some assistance with his social media strategy and action plan. What they need is some quick triage.

Social Media 114

Social Media Media Webinar Metrics Strategy 114

Increase Sales

JANUARY 4, 2012

Social media is a marketing strategy and tactic that has become embedded within many business to business (B2B) sales cycle. Yet to effectively manage the sales cycle (meaning to potentially reduce its time frame when possible), social media presents this unknown factor: The time identification of the first contact.

Social Media 101

Social Media Sales Cycle Media B2B 101

Increase Sales

JANUARY 7, 2012

With the explosion of social media specific to marketing and to increase sales, maybe now is the time for others to employ this increase sales strategy and tactic. For the goal of social media is multiple in that you want to build: Influence. Credibility. Brand recognition. Qualified sales leads.

Social Media 110

Social Media Media Sales Qualified Lead Facebook 110

Increase Sales

MAY 19, 2017

Social selling or social media selling whatever you want to call it is marketing using social media channels to deliver the message. This entire get on the band wagon for social whatever is sales quick sales fix for some and a quick opportunity to make fast bucks for others. It isn’t selling.

Social Selling 114

Social Selling Ideal Customer Profile Social Media Media 114

Increase Sales

NOVEMBER 17, 2014

His opinion of social media platforms was not high and he did not even have a LinkedIn profile. What these individuals fail to realize is that social media even though a different channel is old school marketing with just a different twist. Isn’t that what social media does? Credit: Gratisography.

Social Media 162

Social Media Ideal Customer Profile Marketing Face-to-face 162

Increase Sales

SEPTEMBER 15, 2014

Now with the various social media channels there is a return to marketing etiquette that even has influenced traditional marketing. For example, social media is not just broadcasting one’s message (one way engagement), but becoming engaged (two-way engagement). Liking a social media post.

Social Media 139

Social Media Marketing Media Cold Calling 139

Increase Sales

JUNE 22, 2017

Social media provides both a marketing channel and incredible opportunities to express one’s gratitude. These expressions can be sharing the posts of others to actually commenting and thanking anyone who shares your social media postings. Actions of Appreciation Abound.

Health Care 159

Health Care Social Media Travel Media 159

Increase Sales

AUGUST 4, 2014

With the lines of digital marketing continue to be blurred with the content marketing through social media scattered among all the digital ads, it is becoming more and more difficult to separate the ads from the general content. Yet engagement and effectiveness are equally required for all social media marketing and not just digital.

Top of Funnel 185

Top of Funnel Social Media Marketing Advertising 185

Increase Sales

OCTOBER 20, 2014

Yet today mostly because of social media, we now see collective word of mouth advertising or what is called community marketing. A small group of like minded sales professionals including top salespeople, sales coaches and sales trainers supported one of their own who was the recipient of an unwarranted attack on a social media site.

Social Media 129

Social Media Marketing Small Business Small Business 129

Increase Sales

JULY 14, 2014

If we understand marketing is to attract attention (better yet positive awareness) and to begin to build relationships (consideration), then we can appreciate social media is a new channel or channels to attract attention and build those relationships. If you want to increase sales, then: Develop your social media channels.

Social Selling 159

Social Selling Social Media Marketing Advertising 159