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OCTOBER 24, 2012

Today I am part of a group of speakers on the Social Media Mastery Tour here in New England. logo courtesy of LinkedIn. I’ll be speaking about how LinkedIn – one of my favorite tools – can support your business building efforts to grow sales.

LinkedIn 188

LinkedIn Ideal Customer Profile Inbound Social Media 188

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MAY 15, 2014

Jay was an early adopter of social media - an early explainer, and now is a highly respected marketing and social expert in addition to being a pretty darned good emcee. Jay hosted last year and really brought value to the conversations. I believe it is because he lives what he talks about and is very genuine.

Buyer 200

Buyer Lead Rank Lead Scoring B2C 200

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NOVEMBER 22, 2013

In the midmarket, there are big hurdles, with lack of a cohesive social media plan being a big one (65% of respondents said this), better understanding of ROI from these efforts needed, and many competing priorities and initiatives going on. Creating Engaging Customer Experiences.

Study 216

Study Influencer Lead Rank Lead Scoring 216

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AUGUST 9, 2013

For me, that would be my social CRM platform because as I add partners, all of their social media is pulled into their record. Create ONE list in one place that will be the best from here on out. Think about who is missing?

Referrals 223

Referrals Networking Lead Rank Lead Scoring 223

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JULY 31, 2012

Just like in social media, you want to listen more than you talk. Think of a few more questions to ask the person you are talking to next time you engage in conversation. The more questions you ask, the more they are talking, and the less YOU are talking. This is a great thing in sales. Ask for clarification.

Scale 210

Scale Retail Social Media Intent 210

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NOVEMBER 20, 2013

We’ll continue to ruminate, debate and discuss the exact value of social selling – in the meantime, I have more notices of prospects opening emails I sent, and my daily LinkedIn email to read showing me trigger events to follow-up on – so I’ll get back to you soon. More ideas on social selling here: Top Social Selling Tools. .

Lead Rank 228

Lead Rank Lead Scoring Social Selling Twitter 228

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APRIL 30, 2013

The “S” stands for social, and indicates that a CRM system has the capability to interact with and bring in social media content right into customer and prospect records. There are SMB and mid-market sales organizations who have not embraced a cloud-based, customer relationship management system, better known as CRM or SCRM.

CRM 291

CRM Revenue SugarCRM System 291

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APRIL 6, 2011

Feel Like a Social Media Toddler? Are you a little wobbly with your social media strategy? The business owner just now getting into her first social media experience – but has years of writing background is most likely to do better than the biz owner with very little writing background. Consulting.

Social Media 158

Social Media Lead Rank Lead Scoring Media 158

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DECEMBER 23, 2013

We use Hubspot so I get a “Social Media Notification” twice a day showing me who in my world (prospects, partners, industry counterparts, and clients) has interacted with us through social channels so it is easy to quickly respond, thank, or just see the activity. There is an easier way now – all leads in CRM.

InsideView 238

InsideView Compensation Inbound Lead Rank 238

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JUNE 26, 2012

As more and more of your customers are spending time involved in social media, you too need to build your midmarket company brand. Even if a percentage of your customers are on social tools and platforms now – you need to be there as well.

B2B 183

B2B Lead Rank Lead Scoring Hiring 183

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JULY 17, 2013

Be interesting in every human connection – email, voice mail, social media, and live. Data is the doctor – analyze your data for better sales results. Utilize technology but separate tools from toys. People do not want canned conversation. It was a very full day with lots of tips and ideas which I’ll be sharing in more detail soon.

Hiring 192

Hiring B2B Video Lead Rank 192

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APRIL 27, 2012

You can immediately see if they are public or private, if they use video, social media, and how current and relevant they are. A look at someone’s website gives you an idea of company size, professionalism, strategy, and often mission, vision, and values.

Prospecting 212

Prospecting Lead Rank Lead Scoring Cold Calling 212

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APRIL 27, 2012

You can immediately see if they are public or private, if they use video, social media, and how current and relevant they are. A look at someone’s website gives you an idea of company size, professionalism, strategy, and often mission, vision, and values.

Prospecting 212

Prospecting Lead Rank Lead Scoring Cold Calling 212

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APRIL 24, 2010

How Do You Manage Social Media and Projects? Whether you are a small business owner or in management or an individual contributor, chances are you are going crazy managing (or trying to manage) many social media accounts. Miles wondered if I turn away from any social media or participation in certain groups or sites.

Social Media 120

Social Media Lead Rank Lead Scoring Media 120

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OCTOBER 3, 2010

It is very exciting to know that in 11 days I’ll be at Blogworld and Social Media Business Summit in Vegas. Currently combing through the many sessions, I’m as focused as ever to see best practices on how small and medium sized businesses can grow revenues through social media.

Lead Rank 120

Lead Rank Lead Scoring Social Media Top of Funnel 120

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DECEMBER 16, 2011

It will be interesting to see what shapes up and how market share leaders in CRM as well as up-and-comers solve the ongoing big issues around CRM implementation, adoption and usage – and get systems in place to really help businesses analyze, tie in with social, and allow better opportunities for sellers. Anyways, thanks for sharing!

Lead Rank 172

Lead Rank Lead Scoring CRM Top of Funnel 172

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JUNE 28, 2012

Social Media Today – talks about the social customer in engaging posts. Focus is a fantastic place to get many good sales, marketing, social media, and brand-building answers to a single question that you can ask, or you can see what others have asked. Some of our content is seen there.

Resources 170

Resources B2B Social Media Twitter 170

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MARCH 24, 2011

I first saw Gary Vaynerchuk in person in the college town of Bellingham, WA, where a couple hundred people showed up (in the town’s nicest old theater) to learn more about social media, and this guy known as GaryVee on Twitter. Next post: Feel Like a Social Media Toddler? Gary Vaynerchuk, who imigrated to the U.S.

Lead Rank 131

Lead Rank Lead Scoring Social Media Media 131

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NOVEMBER 29, 2012

The ideas Zig talks about work on Twitter, in social media, and with all generations. If you are not inspired and jazzed about what you are working on, why do it? Thanks, Zig, for that most important lesson that shaped my life. Things change but they stay the same. The foundation is tried and true.

Apparel 276

Apparel Twitter Social Media Motivation 276

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SEPTEMBER 26, 2012

Get More Social & Get Better At It. In addition to hearing the wisdom of Karen Wickre from Twitter posted previously , I enjoyed two social media experts who really stood out, advising anyone in contact about the power of opening up two-way conversation in your organization.

Marketing 197

Marketing Social Media Banking Consumer 197

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APRIL 24, 2010

Anne-Marie stopped using conventional media and switched to social media which grew her business 40% in one year. They built their word-of-mouth almost entirely through social media and passionate champions. Previous post: How Do You Manage Social Media and Projects?

Small Business 120

Small Business Small Business Lead Rank Lead Scoring 120

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OCTOBER 20, 2011

The minute I saw the email from Social Expert Mari Smith I knew it. The second I clicked through to one of the newly-launched Social Media Mags it hit me like a brick: publishing will never be the same again, and selling /marketing /brand building will be changing even more. by Lori Richardson on October 20, 2011.

Lead Rank 148

Lead Rank Lead Scoring Top of Funnel Social Media 148

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DECEMBER 6, 2011

Lori, I would say, they might think about improving their social media presence, especially since it doesn’t cost almost anything. That could make their customer service a lot better if they made social media an option for those type questions. link] John.

Lead Rank 153

Lead Rank Lead Scoring Social Media Top of Funnel 153

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JUNE 6, 2010

I’m next off to Las Vegas on June 22 , where I hope to meet up with Chris Voss, the social media machine. His creates incredible amounts of helpful and great content about social media. Two new sponsors are coming on board – very excited to announce that soon as well.

Small Business 120

Small Business Small Business Lead Rank Lead Scoring 120

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JULY 12, 2012

Consider the facts: 12% of the US population refers to social media before making a purchase. 82% plan to increase social media. Personally, I find this statistic to seem low, but that is probably because I usually see a stat that talks about adults or B2B buyers. Considering the whole US population, it makes sense.

CRM 196

CRM Social Media Segment Engineering 196

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AUGUST 5, 2011

There were no signs at any of the front desks to follow their brand on social media. We think there could be something on the receipts to go to the gas brand’s website for a coupon or for their social media locations. We were really surprised, since we were staying at “name” brand hotels.

Social Selling 160

Social Selling Hotels Lead Rank Lead Scoring 160

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JULY 20, 2011

. __ You don’t have a list of strategic partners who can refer others on to you. __ You hate even thinking about the fact that you have to “sell” your products and services. __ You got started with social media but you see no payoff converting your time into dollars. What issues and questions do YOU have that WE missed?

Benefit 229

Benefit Lead Rank Lead Scoring Strategy 229

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AUGUST 11, 2011

Explore social tools, and – create a plan. Social media is all about having two-way conversations, one person at a time. Next time you visit a bricks-and-mortar retailer, or restaurant, see who is excited and enthused to see you and your dollars, and who is not. It’s definitely something to be aware of.

Lead Rank 258

Lead Rank Lead Scoring Top of Funnel Referrals 258

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OCTOBER 29, 2010

I was reading an article about social media for non-profit organizations – a topic near and dear to my heart. Sales Tips and Strategies to Grow Revenues. Consulting. Do You Have Idea Zombies in Your Business? by Lori Richardson on October 29, 2010.

Lead Rank 120

Lead Rank Lead Scoring Hiring Cost per Acquisition 120

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OCTOBER 5, 2011

creat content and become known on social media by sharing it when it can help people. She speaks at conferences on sales, offering tips, ideas and a mindset for growing revenues. Find more at Score More Sales. Cynthia Schames. Step 2: learn google ad words and/or hire an SEO specialist. link] Dan Waldschmidt.

Small Business 176

Small Business Small Business Lead Rank Lead Scoring 176

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JANUARY 24, 2012

Companies and social media marketers should take note of these attributes to become the top influencers in the respective industries in which they belong. Lori Richardson was recently ranked as one of the Top 25 Sales Influencers for 2012. link] Maria Elena. Pingback: A Weekly Roundup of Small-Business News - NYTimes.com.

Lead Rank 150

Lead Rank Lead Scoring Influencer Top of Funnel 150

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FEBRUARY 15, 2011

” I think that the social CRM thing has become incredibly important. Although I always smile at the “social” part (And social CRM, social media,etc. because isn’t most of the nurturing and relationship building we do “social”? link] Tshombe. Fits me to a “T.”

Lead Rank 137

Lead Rank Lead Scoring Top of Funnel CRM 137

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NOVEMBER 4, 2010

This is the service I got all of my small business owners attending my social media classes to get onto – some really WERE still using a phone book – and showing them how great (most of the time) the Google system worked. Oh, it had flaws. When I was on the road I’d try to find a phone number this way.

Google 120

Google Lead Rank Lead Scoring Social Media 120

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AUGUST 2, 2010

Check out the event information and see if this team of presenters can’t help you to grow your revenues through utilizing Facebook and the latest social media strategies. The early bird rate is HALF-OFF – so it is a NO brainer to sign up. 50% Savings on Web’s Biggest Facebook Marketing Event.

Facebook 120

Facebook Lead Rank Lead Scoring Nonprofit 120

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APRIL 19, 2010

Next post: How Do You Manage Social Media and Projects? The article I’m linking to was posted in December – and KING 5 TV told the story tonight with video. I’ll link that once I find it posted. Previous post: Where Do You Go for Inspiration to Grow Your Business?

Lead Rank 120

Lead Rank Lead Scoring Lead Nurturing Social Media 120

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SEPTEMBER 7, 2011

We will have a follow up post all about the tools that we saw at Dreamforce for small businesses – which is a subset of the 300+ vendors there.

Lead Rank 176

Lead Rank Lead Scoring Jigsaw Top of Funnel 176

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JULY 18, 2011

Through social media or your email newsletter, e-zine, or in front of a room full of folks, you let others know how great THEY are, and specifically share about them. When you think you are all done, because one of these fabulous SUITE folks referred someone your way, and they start working with you, think again.

Lead Rank 173

Lead Rank Lead Scoring Top of Funnel Lead Nurturing 173