The Sales Association

FEBRUARY 25, 2011

6 Small Town Sensibilities to Boost B2B Social Media Impact. As more of our B2B colleagues jump into the social media pool, we quickly begin to see who is making a splash, while others tread water or stay on dry land. The real social media success stories start with an awareness of how others perceive them.

Social Media 22

Social Media Media B2B Twitter 22

The Sales Association

FEBRUARY 10, 2011

Here are the rules, which are in your best interest as well as ours: Absolutely no marketing. Any mention of “my book, my podcast, my webinar, my, my, my.” ” is strictly prohibited.

Twitter 29

Twitter Referrals Facebook Social Media 29

The Sales Association

NOVEMBER 9, 2011

Use your social media tools such as LinkedIn to learn a little bit about your prospect and tailor a message to that person. If you are an executive sitting at your desk and you see a call come in through reception, are you going to answer it? What about the same call to your direct line? A little bit of customization goes a long way.

Cold Calling 34

Cold Calling Top of Funnel Face-to-face Call-back 34

The Sales Association

MAY 22, 2011

The Bootstrap: Denise – how do you live without a constant stream of social media pouring from your keyboard? That said, though, I do live with a healthy dose of social media. I like to make connections and social media, in its many forms, allows me to do that quickly and easily.

Telemarketing 24

Telemarketing Lead Generation Outsourcing Services Sales Qualified Lead 24