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PBTO32: Succeeding at Social Media Marketing and the Art of People with Dave Kerpen

Mukesh Gupta

Who is on the show today: In this episode, we host Dave Kerpen, the founder and CEO of Likeable Local, a social media software company serving thousands of small businesses, as well as the chairman and cofounder of Likeable Media, an award-winning social media and word-of-mouth marketing agency. He is also a NY Times bestseller author. He is also.

Social Media Analytics Guide

Fill the Funnel

A respected colleague, Trish Bertuzzi shared a quote with me many years ago that I frequently reference in my business: “A fool with a tool is still a fool!” is most ­approp­riate when applied to the use of social media tools. Quit wasting your time on Social Media activities that are not producing results. Quit using social media blindly.

3 Big Brand Social Media Ideas Small Businesses Can Use

Vertical Response

But in the age of social media, it’s much easier for a small business to use ideas from large companies for their own social efforts. With that in mind, here are three big brand ideas that small businesses can apply to their social media marketing programs to help build better engagement. 1. Walmart’s Associate Stories Video Series on YouTube.

3 Steps to Combining Social Media & Competitive Intelligence

Sales Benchmark Index

Using social media for competitive intelligence provides another viewpoint into competitor activity. An article written by Jenna Cheng cites the following: “Several research studies reveal the growing importance of social technologies to competitive and marketing strategy. Social media channels and news sources are great ways to monitor competition. Wikipedia).

Sales Management & The Impact of Social Media

Your Sales Management Guru

Sales Management and the Impact of Social Media. While in the process of writing a future magazine column on the future of sales and social media I interviewed three people and posed several questions in order to get their view points.  I thought for this week’s blog I would also introduce you to my current thinking and I would really enjoy hearing your thoughts on the direction of sales and the use of social media. In the traditional sense of a new product introduction, social media is moving through various stages. Ken Thoreson.

11 Social Media Trends for 2012 | Social Media Podcast and Sales.

Social Media and Sales Strategy

Social Media Speaker Shane Gibson. Social Media Topics. Social Media Boot Camp. 11 Social Media Trends for 2012. Today’s podcast is on 11 Social Media Trends for 2012. TV on everything and social on everything. Social cultures will evolve out of social use. Social CRM will move mainstream. 30 31.

B2B Social Media Marketing: Focus on leads, not likes

B2B Lead Blog

Do you know where your social media is contributing? Nichole Kelly, President of SME Digital , a digital marketing agency, and Chris Baggott, Chairman and Cofounder, Compendium , a content marketing software company, have helped hundreds of clients move from counting “likes” and “shares” to counting what executives care about: sales volume, revenue and cost. Social Media

How IntraLinks Used Social Media to Generate Twice as Many Sales-ready Leads as Any Other Channel

B2B Lead Blog

Tweet Do you think social media is better for researching prospects than for attaining face-to-face meetings where deals are won and contracts are signed? It provides secure software-as-a-service virtual data rooms that allow collaboration with sensitive information between global banks, law firms and thousands of the world’s major corporations. Setting direction. Company name.

How to Find Link Prospects with Social Media

Software Business Blog

With the obvious rise of social media, social media links could be the future of link building, holding a key piece in the combination of links necessary to grow your online presence. The concept is actually quite simple: social media is designed for networking, relationship building and communication between individuals, communities and organizations.

For Sales, A CRM Software Solution Should Be the Only Platform


For many years, a CRM software solution has been considered something separate from other vital sales tools—tools such as a sales process, email, web services and, lately, social media platforms. The post For Sales, A CRM Software Solution Should Be the Only Platform appeared first on Pipeliner CRM Blog. Opportunity Management Sales Effectiveness

Social Media Speaker Video: Going Social with CRM #SCRM 41:28

Social Media and Sales Strategy

I recently delivered the keynote speaker address to CDC Software’s CRM conference in Las Vegas. This is one of the most recent social media for sales professionals talks I have done and it’ not just a promo clip. He is also co-author of Guerrilla Social Media Marketing and Sociable! How Social Media is Turning Sales and Marketing Upside-down.

Social Media Speaker Video: Going Social with CRM #SCRM 41:28

Social Media and Sales Strategy

I recently delivered the keynote speaker address to CDC Software’s CRM conference in Las Vegas. This is one of the most recent social media for sales professionals talks I have done and it’ not just a promo clip. He is also co-author of Guerrilla Social Media Marketing and Sociable! How Social Media is Turning Sales and Marketing Upside-down.

It's Time To Kill Social Media | Sales Motivation and Sales Training

The Sales Hunter

It’s Time To Kill Social Media. It’s time we kill social media, especially if you’re using social media as a sales tool or prospecting technique. It’s not working for one very reason — you’re using the term “social media.” ” Social media is what kids use to tell the world why they do or don’t like somebody; it’s what people use to share with others stupid photos nobody wants to see.  Kill “social media” and get to “business marketing.”

Ad Sales Blog: Social media snakes and ladders

Ad Sales Blog

Social media snakes and ladders. This is a fun graphic but also shows a serious side by ranking the social media players playing in the social media space.    Posted at 09:00 AM in Social networks | Permalink. Listed below are links to weblogs that reference Social media snakes and ladders : 1 Favorite. Regional media.

Social Media Speaker Video: Going Social with CRM #SCRM 41:28.

Social Media and Sales Strategy

Social Media Speaker Shane Gibson. Social Media Topics. Social Media Boot Camp. Social Media Speaker Video: Going Social with CRM #SCRM 41:28. recently delivered the keynote speaker address to CDC Software’s CRM conference in Las Vegas. He is also co-author of Guerrilla Social Media Marketing and Sociable!

Should Brands Only Speak When Spoken to on Social Media?

Vertical Response

Most modern brands and businesses want a vibrant social media marketing campaign. But, figuring out the secret sauce of using your social media networks to engage users without annoying them isn’t always an easy task. The majority of consumers, 64%, insist that they want companies to respond to social comments only when spoken to,” writes Dan.

Software and SaaS Sales in 2013: Our Expectations and Predictions

Software Business Blog

Software buyer behavior has shifted over the last few years, and this change has been driven by the rapid adoption of cloud-based services and solutions. This shift is especially relevant for SaaS products and cloud services in general, as switching to another provider is less painful with SaaS than with on-premise software. Social Becomes (Even More) Central.

Feel Like a Social Media Toddler? ? Score More Sales

Score More Sales

Feel Like a Social Media Toddler? Are you a little wobbly with your social media strategy? The business owner just now getting into her first social media experience – but has years of writing background is most likely to do better than the biz owner with very little writing background. What is your area of frustration when it comes to social media?

Is Automation Killing the "Social" in Social Media? - Think customers.

The 1to1 Media Blog

Social Media. Gartner & 1to1 Media CRM Excellence Awards. Social Media. The Social Customer Manifesto. Topic: Is Automation Killing the "Social" in Social Media? Is Automation Killing the "Social" in Social Media? As automation moves into the social sphere and marketers can easily automate tweets, messages, Facebook posts, and more, theres a risk that automation will make social media less, well, social. But automation doesnt have to defeat the very purpose of social media.

The Rules of Engagement for Social Selling and Marketing

Social Media and Sales Strategy

As a social selling speaker I get a lot of great opportunities to speak globally. CDC Software (Now Aptean ) invited me to speak on social crm and social media for sales organization. One of my favorites is Vegas.

Get Over Your Fear of Marketing Automation Software


Modern marketing automation software (MAS) no longer suffers the stigma of being too complicated for anyone but a large enterprise technology company to adopt. Marketing automation software has the soup to nuts tools you need, allowing you to manage your email marketing, content marketing, social media marketing and even your inbound marketing campaigns in one place.

Lead Nurturing: How a social business strategy can help you move from selling to helping your prospects

B2B Lead Blog

Tweet At MarketingSherpa Lead Gen Summit 2013 , I had the privilege of sitting in on a session with Todd Wilms, Head of Social Strategy, and Adriel Sanchez, VP, Demand Generation, both of SAP , as they discussed how they use a business model called “social business” to help their teams across the globe engage local audiences. So, what is social business exactly? Tip #1. Tip #2.

Handling the Peaks and Valleys in Meeting Sales Quotas

Increase Sales

Social media through automation software helps to alleviate the time shortage.  By investing 30 minutes once a week, any company can have a weekly presence on the Internet.  Now if the mid-size to small business decides to add a blog to that social media presence, this addition will increase the time commitment. Credit [link]. Maintenance. Share on Facebook.

Quota 66

Top Tips To Upsell Your Customers Using Email Marketing

Software Business Blog

Integrate social media and other content marketing channels. Include social media buttons in your email for happy customers to share with their followers. Or, link to your own social media accounts with a message like “Follow us on Twitter for the latest industry news.” How many times have we heard, “Would you like to make that a combo?”

10 Hard Questions about Your Corporate Social Media Use | Social.

Social Media and Sales Strategy

Social Media Speaker Shane Gibson. Social Media Topics. Social Media Boot Camp. 10 Hard Questions about Your Corporate Social Media Use. Social media is one of the most measurable and engaging online compliments of marketing tools available. With that said social media is a rabbit hole that entire teams can dive down.

3 Steps to Building Your Email List with Pinterest

Vertical Response

The second annual Social Media Marketing World presented by Social Media Examiner is officially in full swing. More than 2,000 attendees are soaking up community management, content, and social media marketing strategies, tips and trends. Pinterest, the visually appealing photo pin board social site. One of this year’s hottest topics? Ebooks.

Increase Upgrades By Improving Customer Support

Software Business Blog

Lastly, don’t forget social media. Social networks are not just for your promotions. Avangate powers modern Digital Commerce, solving the complexity of online commerce, subscription billing, and global payments for Software, SaaS and Online Services companies. SaaS companies are typically staffed by some pretty brilliant people. How To Do It  . ” Tweet.

The 3 Top Industries for Social Selling with LinkedIn

No More Cold Calling

Not every industry lends itself to social networking. Find out where you can get the most bang for your social-selling buck. There are way too many people and “so-called experts” offering tips about social media. Listen and learn: “LinkedIn is a great tool for Social Selling. Then I met Kurt Shaver: He’s different. Why not?” I asked. That makes sense. Comment.

Make Things Easier with Marketing Automation for SaaS Business

Software Business Blog

That might be a help section, webinar, eBook or series of blog posts that are especially useful for those who aren’t very familiar with your software. Social Media Management. Social media management can consume vast amounts of time and labor in order to reach certain target markets at the best times. Sales Funnel. Automatic Follow-Up. Notifications.

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Mobilegeddon Means It’s Time to Prioritize Mobile Marketing

Software Business Blog

If you’re involved in digitally marketing your software, you may have heard the term “Mobilegeddon” floating around the web recently. If you primarily market and sell software online, with your website at the center of your efforts, Mobilegeddon could be huge. For the last few years, we’ve been championing the importance of mobile marketing. What You Can Do?  .

PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software


2012 Trends: Social Marketing Gaining Real Traction & Growth Hacks. He cites the work of Nick Panayi, Director of Global Brand and Digital Marketing at the large consulting firm, CSC, and how he has created a culture of content marketing: sharing, lead nurturing, and a highly interactive site that’s hugely social and building content on a by-the-second basis. It’s funny.

4 Tips to Keep Your Search Strategies Up-to-Date

Vertical Response

That means that you’re thinking about search (and what people are looking for and would be interesting to them) throughout your entire marketing scope: articles, press releases, social media, and even offline. Using social media as well as engagement with posts on your site (and offline) can help you get to know your readers and guide your content. Bottom line.

Hoffman's Hot Seat: Tapping Social Media for Customer Support

The 1to1 Media Blog

1to1 Media's Tom Hoffman speaks with Nikhil Govindaraj, Vice President of Products at Moxie Software, about different ways that companies can monitor and act on customers' social media comments to provide timely and proactive support when it appears to be needed. Customer Service Customer Strategy Social Media socialcustomerstrategy socialservice socialsupportThere’s more… To read the rest of this blog posting click here or visit

7 Key Steps to Facebook Growth

Vertical Response

If your social media plan includes the goal of reaching more people with content marketing, maximizing your Facebook presence can be a good tactic. Software startup Otterology , an inventory system that works with Square, also includes images relevant to small business owners on their Facebook page. What’s the key to that kind of growth on Facebook? Step #4: Vary your content.

It Doesn’t End With the Sale: Managing Customer Relationships

The Pipeline

They’re happy to tell others about how much they enjoy your brand when communicating through social media, review sites like Yelp, and face to face with friends. Social media is another fantastic tool for staying on top of customer relationships. The Pipeline Guest Post – Megan Totka. Why Long-Term Customer Relationships Matter. They already love your brand.

Facebook Now Lets You Edit Posts

Vertical Response

Breaking News Social Media Android Android Software Edit History Edit Post Edit Your Posts editing Facebook posts Facebook facebook apps Facebook Features Facebook lets you edit posts mashable Facebook announced yesterday that you can now edit your posts. But, the option to edit posts is only available right now for the Android Facebook App. All rights reserved.

Development Of Loyalty Programs Is A Win-Win

Software Business Blog

” That may work offline for something like coffee drinks, but in the online world, it’s likely to be not as effective for software companies. For example, customers could receive bonus points for “liking” you on social media. Use their advancement as an opportunity to personally congratulate them and provide recognition via social media.

tel Guerrilla Social Media Marketing Weapon #88 | Social Media.

Social Media and Sales Strategy

Social Media Speaker Shane Gibson. Social Media Topics. Social Media Boot Camp. Guerrilla Social Media Marketing Weapon #88. Excerpt from Guerrilla Social Media Marketing by Shane Gibson and Jay Conrad Levinson: tel: This is a new domain name extension but it’s more than just another domain. social media.

Best Strategies For Upgrading Your SaaS Users

Software Business Blog

Kissmetrics recently analyzed the pricing strategies of 12 SaaS companies, including the A/B testing software for marketers, Visual Web Optimizer. Make it fun by holding a contest via your social media account or on your website and offer a free upgrade account to the winner. Increased revenue and stabilized customer retention are the bedrocks of the SaaS industry. Be creative.

5 Steps To Boost Your Customer’s Lifetime Value

Software Business Blog

Use blogs, social media, customer forums and newsletters to share your story, introduce your staff, and tell your customers what you are passionate about. Proactively engage your customers through email, social media, online support, or customer forums. With marketers under more pressure to prove the value of their programs, metrics are taking on increasing significance.

3 Strategies That Will Increase Customer Acquisition and Retention

Software Business Blog

The relationships fostered via social media and other channels during the acquisition stage are deeply impactful to customer conversion. An NM Incite study demonstrates the importance of “social care” of customers via social media. Marketing in the social media age can’t be a one-way street. Take full advantage of customer analytics.

Dear Customer: Why Are You Not Returning My Calls?

Fill the Funnel

Don Fornes , Founder and CEO at Software Advice wrote a post back in October, 2010 on the B2Bsaleslounge blog that asked that question. Your prospects and clients have been using the social web for quite some time. Sales News Web Tools business development cold call LinkedIn prospecting social media social web twitterBecause they have no idea who you are!  .

Guerrilla Social Media Marketer Attribute #6

Social Media and Sales Strategy

This is attribute #6 of the Top Ten Attributes of a Guerrilla Social Media Marketer. Of course the real winner is the free Lego DesignByMe downloadable software. This digital design software allows the user to virtually build Lego models using thousands of Lego pieces that are stored in it’s database.  Then of course we need a variety of paid options to upgrade to.

How To Use Inbound Marketing Tactics To Convert Your Trial Users

Software Business Blog

Using blogs and webinars along with secondary tools like emails and social media posts that promote your content, you can educate your trial users about the myriad potential features and benefits provided to paying customers, making them more likely to convert. Social media lends itself particularly well to this type of reinforcement. Educate Your Trial Users.

Keep Calm and Drone On

Productivity and Motivational Tips for Inside Sale

The robot and drone thing is here to stay — and when 1 in 3 jobs will be replaced by software robots by 2025 , this is something to pay attention to. sales productivity tools selling trends Social Selling/Social Media Prospecting As a sales futurist, Dreamforce is my gauge of what’s in/out and coming soon. billion industry within a decade.

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