About a month ago I sat on Salesforce.com’s series pass, Social Selling: How to Connect with the Modern Buyer.  It was a great session. I got to hang with some of today’s social selling greats, Koka Sexton, Jill Rowley and Jamie Shanks.

One of the questions was how I would define social selling, here’s my answer in a quick clip.

I’m a huge advocate of social selling. But I want to be absolutely, frickin’ clear with everyone. Social Selling is not a thing. Social selling is simply selling using social selling tools.

The selling part hasn’t changed.

If you’re not leveraging social to increase your sales, find more clients, build more relationships, etc. You’re falling behind.