The Sales Hunter

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Why Selling Product Features Doesn’t Work

The Sales Hunter

Case in point: I recently was prompted to change a password for some software I have. Problem was there was nothing I could do but change the password if I wanted to use the software. The software company that goes by the name of “Microsoft” (oops, I just said who it was) seems to know better than me what I want and need.

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9 Sales Prospecting Tools and Tips that Make a Difference

The Sales Hunter

Don’t sit there and waste your time developing what you think is going to be the best way to track things via some type of software. Sorry — I know of far too many salespeople and companies that have invested far too much time and money into buying and installing software systems that wind up never being used.

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Sell the Outcome, Not the Activity

The Sales Hunter

An example is somebody selling a software system might be inclined to focus in on the ease of use. The salesperson should instead try to get the customer to see how the ease of use is going to allow for better solutions coming out of using the software. Problem is this is an activity.

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Why Are You Trying to Sell Me? Quit Sending Me Stupid Emails. You Don’t Know How to Sell.

The Sales Hunter

This is garbage, and what makes this one even worse is the person is trying to get me to buy some sort of sales prospecting software. I crack up over this, because clearly this person hasn’t even used their own software to determine who to prospect.

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Using “Informed Calling” to Turn Sales Prospects Into Customers

The Sales Hunter

An example of how it works is you might be selling B2B in the software industry. Prospects you’re trying to reach are end users of software and typically work for either an IT company or in the IT department of a company. Before you make the call, you quickly research the web and find out something of interest.

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How to Prepare to Prospect – 10 Things You Need to Do

The Sales Hunter

Make sure your CRM / Sales Engagement software is open and ready. Your response to both of these is different than if you reached the decision maker. Know in advance exactly what you intend to say. Personally, I prefer VanillaSoft for this activity.

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Why “High Price” is Only a Perception

The Sales Hunter

An example might be if you’re selling software with multiple year service upgrades. When a customer comes at you with their belief your price is too high, a strategy you can use is the power of contrast. Frame your price against something much higher as a way of creating contrast.

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