Steven Rosen

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Urgent! Action Required to Close the Gap

Steven Rosen

Focused Territory Plans. Have each of your reps build a territory plan that addresses how they are going to achieve each of the critical success factors exceptionally well. Every time you speak with them refer back to their territory plan and ask them open-ended questions like: How are things progressing against one of the CSFs?

Closing 306
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Sales Goals or Learning Goals

Steven Rosen

Recognizing the need for extra training, they brought in experts for areas like social media, territory planning, and sales messaging. One of the best examples involves a company introducing new business development goals.

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(2:56) “The Importance of Setting Learning Goals for Sales Leaders”

Steven Rosen

They brought in a social media expert to train their salespeople in prospecting, a territory and account planning expert to enhance their managers’ skills, and a sales messaging expert to teach a new value proposition. They continued beyond just setting these goals and provided the necessary resources and support.

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Lack of Business Acumen?

Steven Rosen

By moving greater decision-making into the regions and territories, the ability of sales managers and sales reps to make strategic business decisions becomes even more important. With fewer reps calling on physicians, the allocation of sales calls and marketing resources must be rationalized. It’s time to find solutions.

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Sales Strategy #4: Plan to Succeed

Steven Rosen

Strategy #4 is have your sales reps develop their own territory business plans. We start with what are your three critical factors for success for your territory and then I look at the customers and say; Where do you think your business is going to come from? Plan to Succeed. In business, no one plans to fail yet many fail to plan. .

Strategy 224
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Quarterly Business Reviews – Drive Sales Performance

Steven Rosen

They own their business plan and must demonstrate that they have a strong understanding of their territory’s challenges and opportunities. My expectation is they come prepared with a plan of action to address the challenges and the opportunities in their territory/business.

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Presidents Club Winner…NOT

Steven Rosen

For this to work effectively, quotas need to be set fairly against both large and small territories. Management needs to be able to understand opportunities and challenges in each territory when quota setting. By using percentage to quota they give smaller less developed territories a distinct advantage in rising to the top.