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How to Work a Trade Show or Sales Conference

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This week Iā€™m attending in and participating in LS16 ā€“ a Leadership Summit hosted by the AA-ISP, American Association of Inside Sales Professionals. This is a big annual event, and yesterday I met many people who were there for the first time and feeling a bit overwhelmed. Here are 5 tips for making the most of your time at an industry event.

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3 Reasons to Keep Refining Your Company Digital Brand

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Your Virtual Trade Show. Many in-person trade shows have declining attendance with costs rising. Your digital presence is your virtual trade show ā€“ 365 days a year, 24 hours a day. This gives you MORE sales opportunities than if you did not optimize.

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SaaS Sales Reps Are Bad At Explaining

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When you are in professional, B2B sales and go to a lot of business conferences you see a lot of trade show booths and marketing tables. These tables and booths typically have large monitors or big screen displays with whatever SaaS sales tool that booth is promoting.

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From Salesperson to Content Creator

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It takes time and investment, just as exhibiting at trade shows does. Online visibility for you in your industry is the new trade show. The best part is that this online trade show promoting you as a thought leader runs 365 days a year, 24 hours a day.

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Top Ways to Maximize Trade Show Opportunities

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Can you remember back to that time, perhaps not so long ago, when you had an amazing trade show booth opportunity to showcase your company and for whatever reason you did not capitalize on it? 2) An industry event like a trade show is a great way to be ā€œmany-to-oneā€ in meeting up with buyers and existing customers.

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Inside Sales Power Tip 115 ā€“ Be Social

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In past posts I’ve talked about how your social footprint is your 365 day per year, 24×7 online trade show where your buyers and potential referral partners can learn about you on their own schedule. There are three major reasons you need to have regular time blocked off in your calendar for being social online.

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For LinkedIn holdouts ā€“ 30 Day Action Challenge

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The biggest reasons that you should be on LinkedIn now if you are in sales or in a company that sells products or services are: Your LinkedIn profile acts like an ā€œon-lineā€ trade show booth ā€“ 365 days a year, 24 hours a day, 7 days a week. You will be in the company of 260 million or more colleagues (with 84 million in the U.S.

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