unique-selling-proposition 
The Pipeline
JANUARY 9, 2014
It’s 2014, by now I assume you are no longer relying on Palm Pilot, going to Blockbuster for your in-home movie entertainment, so why are you still relying “value propositions” in the hope of engaging with potential buyers and winning clients? People love the term value proposition, so user friendly, none threatening, cute, warm, and safe.
The Pipeline
SEPTEMBER 4, 2017
While many will argue that as long as it gets the job done, except it is that view that leads to inconsistencies in results, rather than predictable outcomes that result from professional selling, rather than professional order taking. Still little about the outcomes, and “what’s in it for the buyer”. But still a pitch.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The Pipeline
FEBRUARY 18, 2020
I find you can put a wild-assed proposition out there, laugh, and wait for the prospect. If you have built the unique rapport a shared laugh can bring, you can overcome challenges the smartest expert can’t. Humor is also one of the best ways to uncover information. If they don’t follow you, well it was just a joke, and you move on.
The Pipeline
FEBRUARY 20, 2018
To be clear, this was not an either-or proposition; it was a reminder that the human element plays a pivotal role in success. Sure, it may be argued that Sales is a unique asset, perhaps more important than some other assets, but an asset nonetheless. By Tibor Shanto. An Asset By Any Other Name.
The Pipeline
APRIL 14, 2016
First mistake, he assumed that telling me about his brand, and their Unique Selling Proposition (which other than his company’s name was not unique at all), would arouse a deep and hidden need and desire. I had what he was selling, so need and want were non-factors. (He should take my program).
The Pipeline
MARCH 13, 2013
But unless you are selling a coffee service or window cleaning, how much real or tangible value can you effectively communicate. By asking for 15 minutes you are undermining your so called “value proposition”. Just stop this juvenile practice, and sell. Ah, look at that time is up!
The Pipeline
JULY 9, 2015
Sales is impacted by this as much as any part of business, but there some unique opportunities for sales and sales departments, both good and not so good opportunities. Being data driven sounds good, but data is data, being driven by insights gleaned from data is the winning proposition. Tibor Shanto .
Expert insights. Personalized for you.
292 
Let's personalize your content