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The Future of Marketing: The Evolution from Demand Generation to Revenue Performance Management

B2B Lead Blog

Hope Frank, Chief Marketing Officer of Webtrends, and her marketing team detail how their company is executing RPM and their outcomes so far. . This webinar is the latest in the B2B Lead Roundtable series. Watch the webinar replay here: The Evolution from Demand Generation to Revenue Performance Management from B2B Lead Roundtable on Vimeo.

Moving from Demand Generation to Revenue Performance Management

B2B Lead Blog

We’ve invited Paul Teshima, Eloqua’s Senior Vice President of Customer Strategy and Success, and Hope Frank, Chief Marketing Officer for Webtrends, to answer this question at our next B2B Lead Generation Roundtable Webinar, From Demand Generation to Revenue Performance Management , on February 1. In it, they describe what the companies that out-perform and out-compete their peers have in common:  Revenue Performance Management, and Brian Kardon, Eloqua’s Chief Marketing Officer, perfectly articulates the goals of today’s smartest marketers. What a synchronicity.

Inbound Marketing Summit Speakers: Twitter List #IMS10

Green Lead's B2B Blog

Benjamin Diggles, Webtrends. Today I'm attending New Marketing Lab's Inbound Marketing Summit at Gillette Stadium in Foxboro (killer spot for a conference, btw). Highlight of the day is always Chris Brogan's down to earth, almost "stand up" quality talks. He is always insightful, practical, and spot on with his delivery. Here you go: [link]. Alex Beauchamp, Citrix Online. alexthegirl. bzpat.