How to add value by ditching the discount
Trinity Perspectives
SEPTEMBER 8, 2021
Everyone wants and deserves a good deal. But a ‘good deal’ doesn’t mean the cheapest price. In sales, sometimes we default to providing a discount because in the absence of anything else, the easiest lever to pull is price. We’re trying to create a perceived additional value in the eyes of the customer. But offering a discount has a negative impact for several reasons: It costs you money.
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