Trigger Events: The Mystery Behind Extreme Response Rates
KLA Group
MAY 30, 2023
One of the most difficult aspects of lead generation — whether you’re in sales or marketing — is crafting messaging that snatches prospects’ attention.
KLA Group
How KLA Group Uses AI for Marketing and Sales Clients
KLA Group
MAY 31, 2023
By Kendra Lee Welcome to the world of tomorrow – today!
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The Top 10 Hunter Sales Skills You Need for 2023
KLA Group
MAY 23, 2023
By Kendra Lee Your pipeline is looking thin. The sales process is longer than last year. Prospects ghost your sales team. Your business is missing key targets.
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Build Trust and Fill Your Sales Pipeline with Your Website
KLA Group
APRIL 18, 2023
Prospects do not immediately trust you. They visit your website with a skeptical eye.
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Why Great SEO Lead Generation Strategies Don’t Only Rely on Keywords
KLA Group
MARCH 8, 2023
Spoiler alert: Businesses crushing SEO lead generation goals don’t solely rely on a killer keyword strategy. Yes, they conducted research with SEO consultants and publish custom content.
Don’t Buy Email Lists – Use These 10 Hacks Instead
KLA Group
FEBRUARY 20, 2023
You decided to buy email lists. The only engagement you’re seeing is sky-high unsubscribe rates. It’s a completely predictable situation.
4 Critical Business Metrics in Your Revenue Generating System
KLA Group
JANUARY 9, 2023
It’s that time of year again when we all turn to goal setting. We set SMART (specific, measurable, achievable, realistic, and timely), often lofty goals. We ponder the fastest way to achieve.
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14 B2B Email Marketing Metrics To Monitor and Improve
KLA Group
JANUARY 3, 2023
Few lead generation activities are as reliable and profitable as B2B email marketing. For every $1 you spend on email marketing, you can generate $36 in ROI. It’s easy to see why.
10 Ways to Achieve Your Sales Goals Faster
KLA Group
JANUARY 3, 2023
By Kendra Olney Lee Every January 1st brings with it a new round of resolutions, both personal and professional. You’ve made it through the first week of the year and your sales.
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3 Steps To Creating a Website User Experience That Converts
KLA Group
DECEMBER 15, 2022
Your website should be your ultimate B2B lead generation teammate. Not one who sits on the bench and never gets a chance to contribute. You want an all-star that gives Sales hot.
Let It Close! A Christmas Sales Parody
KLA Group
NOVEMBER 21, 2022
I can’t believe we wrote our first Christmas sales parody 10 years ago! Back then I tweaked ‘Twas the Night Before Christmas to follow a salesperson looking to make one final sale.
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Can I Do SEO on My Own? Take This Quiz To Find Out
KLA Group
OCTOBER 26, 2022
Before we dive into the quiz, please note we will not get into specific tactics. The questions below are designed to help you answer: “Can I do SEO on my own?” at.
Build Your B2B Lead Generation System
KLA Group
OCTOBER 11, 2022
Building a B2B lead generation system can feel a bit like assembling a Rube Goldberg machine. You’re lining up activities, messaging, and your audience.
What To Do When Your Website Content Doesn’t Convert Leads
KLA Group
OCTOBER 5, 2022
You’ve designed your website following SEO best principles. Web traffic is up. And yet, the phones are silent. Tumbleweeds roll through your salespeople’s inboxes. What gives? It’s simple. Your website content development.
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The B2B Lead Generation System
KLA Group
SEPTEMBER 20, 2022
There comes a point in your business when relying on referrals is not enough and you need to create a B2B lead generation system. Lead Generation Business Drivers Perhaps you’ve looked over.
How to Spot Red Flags When Hiring Salespeople
KLA Group
SEPTEMBER 14, 2022
It’s especially challenging to spot red flags when hiring salespeople. After all, salespeople are trained to sell. And what should they be most skilled at selling? You guessed, it: themselves. While you.
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What to Do With Sales Leads That Aren’t Ready – Yet
KLA Group
AUGUST 29, 2022
By Kendra Lee This post was originally published in January, 2016 and updated in August, 2022. Whether you’re in sales or marketing, you have a list you’re targeting and you’re using prospecting.
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Why Your Digital Content Strategy Needs Stories
KLA Group
AUGUST 22, 2022
We rely on stories to entertain, but too few businesses weave storytelling into their digital content strategy. That blind spot is your advantage. Storytelling Creates Conversation Opportunities Perhaps you manufacture widgets and.
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Get Proactive About Sales Referrals
KLA Group
AUGUST 16, 2022
By Kendra Lee This post was originally published in August, 2018 and updated in August, 2022.
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Your Guide to SEO Digital Marketing for Lead Generation
KLA Group
AUGUST 12, 2022
SEO digital marketing is an invaluable part of lead generation. It’s also absolutely daunting and mysterious.
5 Ways to Boost Your Cold Email Response Rates
KLA Group
AUGUST 10, 2022
By Kendra Lee This post was originally published in February, 2011 and updated in August, 2022. When I first wrote this article in 2011, there were 5 cold email strategies I recommended.
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5 Ways to Convert Marketing Leads to Sales Opportunities
KLA Group
JULY 27, 2022
The No. 1 reason SMB companies abandon their lead generation strategies is that they don’t believe they got results. Companies invest time and money, but when they look back on their sales.
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Your 5-Step Sales and Marketing Plan to Survive a Recession
KLA Group
JULY 5, 2022
Anytime the economy dips, you probably wish you had a magic wand you could wave and immediately have a recession-proof business. Or maybe you prefer the twitchy nose of Samantha from Bewitched.
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Looking for Custom Website Design Services? Read This First
KLA Group
JULY 1, 2022
Buyer’s remorse is not a sensation you want to experience when the marketing company providing custom website design services unveils your new site. You also don’t want it one month or one.
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3 Revenue Generation Tactics to Grow Your SMB Business
KLA Group
APRIL 4, 2022
Sales prospecting and lead generation get a bad rap, especially in companies with small sales teams and where the principal still has a role in sales. I can’t tell you how many people I talk with who actively ignore revenue generation strategies. They tell me they don’t want to cold call or prospect. New business […].
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Is Single or Multipage Custom Website Design Better for SEO?
KLA Group
APRIL 28, 2022
Almost every custom website design meeting starts with the same question. Business owners want to know which is better, a single or multipage website design. The answer is complicated and about more than aesthetics. Your website design decisions directly impact the efficacy of your SEO lead generation strategy. To help you make an informed decision, […].
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10 Simple Games to Make Sales Prospecting Fun (Seriously)
KLA Group
MAY 3, 2022
You’ve probably heard the sales prospecting saying that it takes 10 “no’s” to get one “yes,” but I think that number is outdated. In today’s market, it can take 40 voicemails to reach a live person and dozens of emails to yield a single response. For sales reps, that kind of rejection often makes sales […].
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Why SEO Is Important for Your Business
KLA Group
APRIL 14, 2022
We need to have a frank discussion if you’ve ever said, or thought, something along these lines: “We don’t need SEO. Nobody searches for what we do. They find us from speaking, referrals, and exhibiting.” Really? Take a minute to think about what happens after you give a talk or get a referral. Unless you’re […].
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Your 7-Step Framework for Lead Generation Strategies
KLA Group
MARCH 21, 2022
Successful lead generation strategies are “scientifically dynamic.” You’re willing to mix it up, but you’re not just throwing spaghetti at the wall to see what sticks. Instead, you’ll target leads using this 7-step framework. Whether you are sending emails or writing SEO-focused web content, use it to structure your B2B lead generation strategies. Use This […].
13 Website Development Errors That Drive Away Prospects
KLA Group
MARCH 15, 2022
Website development projects can be the real-life version of Chutes and Ladders. Make all the right choices, you climb up, up, up. Prospects find you in online searches. Your web copy converts visitors into prospects. But the danger of one bad roll is always lurking in the background, ready to catapult you back to the […].
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2 Sales Prospecting Time Management Strategies That Work
KLA Group
FEBRUARY 22, 2022
“Please, can I have some more?” No, that’s not Oliver Twist talking. You haven’t completed your sales prospecting strategies and now your pipeline is starving. I know, I know. You had every intention of prospecting, but “something” came up, just like it always does. When you or your sales team constantly push off prospecting, it’s […].
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Create Customer Experience With Marketing Content To Sell More
KLA Group
FEBRUARY 25, 2022
What you write in your lead generation and marketing content directly impacts the actions your prospects will take. When your content is detached, dull, and dry, prospects ignore it. To engage, get more leads, and ultimately sell more, you have to create a customer experience that brings to life the experience of working with your […].
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Your Customer Experience Plan From Lead Generation to Delivery
KLA Group
FEBRUARY 1, 2022
When does the customer experience begin? Once the product is delivered or service rendered? This is when most businesses begin to consider their customers’ experience. However, more successful companies understand that they need to think about the customer experience from the very beginning of the Buyer’s Journey. That is the start of their lead generation machine, when future customers are still just prospects.
Googling Your Business? How To Measure ROI Like an SEO Consultant
KLA Group
JANUARY 25, 2022
Admit it. You’ve Googled yourself. Googling your own name for personal reasons is (typically) innocuous. But as any SEO consultant will tell you, the results you see when you Google your business’ search terms is not a true representation of what is going on in the market. It takes creative intelligence on your part to […].
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What To Include in a Marketing Plan To Generate Leads
KLA Group
JANUARY 4, 2022
Business owners are quick to set their lead generation goals, but what to include in a marketing plan to achieve them is somewhat of a mystery. They know that a marketing plan is the foundation of driving leads. New leads produce new opportunities. New opportunities convert to sales. Enough closed sales equals growth. It sounds […].
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What To Include in a Sales Plan To Achieve Your Goals
KLA Group
JANUARY 4, 2022
Business owners, sales leaders, and even salespeople know they need a sales plan that clearly outlines how they’ll achieve their annual goals. The question is, what to include so it’s a valuable, useable tool? PLAN TO WIN You’ve heard the adage, fail to plan, plan to fail. Nowhere is that truer than in sales. If […].
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Give the Gift of Success – 6 Techniques for Hitting Q4 Sales Goals
KLA Group
NOVEMBER 10, 2021
Every quarter presents challenges for sales reps and managers, but many sales professionals reserve their Grinch-like feelings for Q4 sales goals. The roadblocks people cite are endless: distracting holiday parties, no time to close sales, everyone’s focused on next quarter … on and on and on. To me, it comes down to perspective. If you […].
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Is Sales Management for You?
KLA Group
OCTOBER 27, 2021
It’s not uncommon for successful sales professionals to be offered promotions into sales management jobs. And because it’s considered a “promotion,” it’s easy to think the seller should take it. But should she… or he? Promote From Sales Rep To Sales Manager I’ve seen a lot of people make this move and many end up […].
5 Sales Myths Preventing You From Growing Your Business
KLA Group
OCTOBER 12, 2021
Sales isn’t typically a business owner’s top skill. But your passion and vision for the business has carried you to the successful company you have today. Now it’s time to grow and, as you grapple with building your sales organization, 5 common sales myths stymie your progress. Below are 5 conversations I frequently have with […].
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Stop Making Accountability Mistakes With Your Salespeople
KLA Group
SEPTEMBER 29, 2021
When you hire salespeople, you expect they’ll hold themselves accountable. Sales accountability won’t be your job. Yet, nonperformance is the most common complaint about salespeople and a huge source of stress for managers. As an owner or sales manager, you thought you’d hired a stellar salesperson, but they aren’t delivering results. Filling the position was […].
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