KLA Group

What To Do When Your Website Content Doesn’t Convert Leads

KLA Group

You’ve designed your website following SEO best principles. Web traffic is up. And yet, the phones are silent. Tumbleweeds roll through your salespeople’s inboxes. What gives? It’s simple. Your website content development.

13 Website Development Errors That Drive Away Prospects

KLA Group

Website development projects can be the real-life version of Chutes and Ladders. Make all the right choices, you climb up, up, up. Prospects find you in online searches. Your web copy converts visitors into prospects.

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What to Do With Sales Leads That Aren’t Ready – Yet

KLA Group

By Kendra Lee This post was originally published in January, 2016 and updated in August, 2022. Whether you’re in sales or marketing, you have a list you’re targeting and you’re using prospecting.

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Get Proactive About Sales Referrals

KLA Group

By Kendra Lee This post was originally published in August, 2018 and updated in August, 2022.

The Next Level of Sales Enablement: Sales Content Management

Speaker: Deniz Olcay, Senior Director of Product Marketing, and Jake Miller, Senior Product Marketing Manager

In this value-packed webinar, Deniz Olcay and Jake Miller will unravel and debunk the top three SCM myths and explain how to get the most from your SCM solution.

5 Ways to Boost Your Cold Email Response Rates

KLA Group

By Kendra Lee This post was originally published in February, 2011 and updated in August, 2022. When I first wrote this article in 2011, there were 5 cold email strategies I recommended. blog Sales Prospecting Success Strategies cold emailing Email prospecting

Let It Close! A Christmas Sales Parody

KLA Group

I can’t believe we wrote our first Christmas sales parody 10 years ago! Back then I tweaked ‘Twas the Night Before Christmas to follow a salesperson looking to make one final sale. Christmas Parodies Q4 sales sales

Looking for Custom Website Design Services? Read This First

KLA Group

Buyer’s remorse is not a sensation you want to experience when the marketing company providing custom website design services unveils your new site. You also don’t want it one month or one.

Your Guide to SEO Digital Marketing for Lead Generation

KLA Group

SEO digital marketing is an invaluable part of lead generation. It’s also absolutely daunting and mysterious.

Why SEO Is Important for Your Business

KLA Group

We need to have a frank discussion if you’ve ever said, or thought, something along these lines: “We don’t need SEO. Nobody searches for what we do. They find us from speaking, referrals, and exhibiting.” Really? Take a minute to think about what happens after you give a talk or get a referral.

6 Steps to Optimize Your Media Buys

When making media decisions, marketers need to get — and show — results for everything they do. See the 6 steps you can take right now to start optimizing media planning and pacing with a data-driven approach. Get the guide now!

7 Simple Games to Make Sales Prospecting Fun (Seriously)

KLA Group

You’ve probably heard the sales prospecting saying that it takes 10 “no’s” to get one “yes,” but I think that number is outdated. In today’s market, it can take 40 voicemails to reach a live person and dozens of emails to yield a single response.

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Your 7-Step Framework for Lead Generation Strategies

KLA Group

Successful lead generation strategies are “scientifically dynamic.” You’re willing to mix it up, but you’re not just throwing spaghetti at the wall to see what sticks. Instead, you’ll target leads using this 7-step framework.

Can I Do SEO on My Own? Take This Quiz To Find Out

KLA Group

Before we dive into the quiz, please note we will not get into specific tactics. The questions below are designed to help you answer: “Can I do SEO on my own?” B2B Lead Generation SEO Success Strategies Website Design can I do seo on my own SEO digital marketing types of seo services

Create Customer Experience With Marketing Content To Sell More

KLA Group

What you write in your lead generation and marketing content directly impacts the actions your prospects will take. When your content is detached, dull, and dry, prospects ignore it.

Intent Signal Data 101

Intent signal data helps B2B marketers engage with buyers sooner in the sales cycle. But there are many confusing terms used to describe intent data. Read this infographic to better understand three common areas of confusion.

How to Effectively Follow Up With Your Inbound Leads

KLA Group

Your B2B marketing campaigns are generating inbound leads. Marketing carefully tracks the source and hands over the information to sales. Your salespeople diligently reach out to everyone on the list. It’s a single, solution-rich message that lets reps easily contact each lead.

2 Sales Prospecting Time Management Strategies That Work

KLA Group

“Please, can I have some more?” No, that’s not Oliver Twist talking. You haven’t completed your sales prospecting strategies and now your pipeline is starving. I know, I know. You had every intention of prospecting, but “something” came up, just like it always does.

Your Customer Experience Plan From Lead Generation to Delivery

KLA Group

When does the customer experience begin? Once the product is delivered or service rendered? This is when most businesses begin to consider their customers’ experience.

Googling Your Business? How To Measure ROI Like an SEO Consultant

KLA Group

Admit it. You’ve Googled yourself. Googling your own name for personal reasons is (typically) innocuous. But as any SEO consultant will tell you, the results you see when you Google your business’ search terms is not a true representation of what is going on in the market.

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

What To Include in a Sales Plan To Achieve Your Goals

KLA Group

Business owners, sales leaders, and even salespeople know they need a sales plan that clearly outlines how they’ll achieve their annual goals. The question is, what to include so it’s a valuable, useable tool? PLAN TO WIN You’ve heard the adage, fail to plan, plan to fail.

This Is the #1 Reason Lead Generation Doesn’t Work

KLA Group

By Kendra Lee The number one reason b2b lead generation doesn’t work is not what you think. As a business owner, you want to get more leads from your email campaigns, events and webinars, SEO, and Google Ads. That’s to be expected. You’re investing time and resources.

Build Your B2B Lead Generation System

KLA Group

Building a B2B lead generation system can feel a bit like assembling a Rube Goldberg machine. You’re lining up activities, messaging, and your audience.

What To Include in a Marketing Plan To Generate Leads

KLA Group

Business owners are quick to set their lead generation goals, but what to include in a marketing plan to achieve them is somewhat of a mystery. They know that a marketing plan is the foundation of driving leads. New leads produce new opportunities. New opportunities convert to sales.

6 Proven B2B Marketing Strategies and How to Use Them

Bold tactics. Innovative ideas. Thriving revenue growth. Behind every great B2B marketing campaign is an amazing story. Learn the strategies behind six winning B2B marketing campaigns — directly from the marketers that made them. Read the stories now!

Convert More Inbound Leads by Coaching Sales Reps in 4 Steps

KLA Group

By Kendra Lee Sales as sport – the comparisons abound. Sales TEAMS look to WIN business. Top salespeople are often recognized with TROPHIES. The list goes on. However, there is one connection to sports that often gets overlooked – COACHING.

Cold Calling is Not DEAD

KLA Group

The hot topic in sales recently is that cold calling is DEAD. The lead generation landscape has changed. Publish good campaign content and people will flock to you. Engage on social media to begin prospecting conversations. Don’t bother with calling. Nobody picks up their phone anyway.

Give the Gift of Success – 6 Techniques for Hitting Q4 Sales Goals

KLA Group

Every quarter presents challenges for sales reps and managers, but many sales professionals reserve their Grinch-like feelings for Q4 sales goals. The roadblocks people cite are endless: distracting holiday parties, no time to close sales, everyone’s focused on next quarter … on and on and on.

How to Adapt Your Cold Calling for 2021

KLA Group

Cold calling in a pandemic has taken on a new meaning, and you need a new strategy. When the pandemic will “end” depends on whom you ask – spring, winter, sometime in 2022 – your guess is as good as mine. At this point lockdown feels “normal.” Frustrating and stressful, but normal. We’ve acclimated.

Your Ultimate Guide to the Trends Shaping Marketing Data

In Salesforce’s latest Marketing Intelligence Report, hear from 2,500+ global marketers on how they are leading with their data, from business growth to customer satisfaction, data privacy, and more. Get the report now!

Getting ROI Out of Your Email Lead Generation Campaigns

KLA Group

Email lead generation campaigns are a powerful method for connecting with your target market on a large scale through a message that matters to your prospects. They take a lot of the guess work out of cold calling. Automation platforms handle the tedious email grunt work for you.

The Important Difference Between MQLs and SQLs

KLA Group

When business owners talk about leads, marketing qualified leads, or sales qualified leads, you need to stop them immediately and ask for a definition. Everyone will define these terms differently. My husband and I have an inside joke from when we were first married.

5 Sales Myths Preventing You From Growing Your Business

KLA Group

Sales isn’t typically a business owner’s top skill. But your passion and vision for the business has carried you to the successful company you have today. Now it’s time to grow and, as you grapple with building your sales organization, 5 common sales myths stymie your progress.

The B2B Lead Generation System

KLA Group

There comes a point in your business when relying on referrals is not enough and you need to create a B2B lead generation system. Lead Generation Business Drivers Perhaps you’ve looked over.

Content Creation & Curation: The Missing Link Between Sales & Marketing

Speaker: Pam Didner - B2B and Tech Marketing Consultant

Content plays a vital role in creating a symbiotic –– and successful –– relationship and alignment between your sales and marketing teams. Join Pam Didner to learn how to create and curate great content to support your sales and revenue goals!

Investing in SEO Content Is Useless if You Have a Bad Website

KLA Group

You’re investing in great SEO-driven content. If you have a bad website design, it’s money down the drain. It won’t matter that your keywords are intelligently woven into blog articles. Or that you have an engaging style.

How to Spot Red Flags When Hiring Salespeople

KLA Group

It’s especially challenging to spot red flags when hiring salespeople. After all, salespeople are trained to sell. And what should they be most skilled at selling? You guessed, it: themselves. While you. Sales Hiring hiring salespeople sales hiring mistakes

The Top 10 Sales Hunting Skills

KLA Group

There are 10 critical sales hunting skills every successful hunter possesses. When you are hiring a salesperson to hunt, you want to be sure your candidate has these skills before you hire.

How to Convert Leads Using Networking at Events

KLA Group

By Kendra Olney Lee How to generate leads at events was not top of mind when I attended conferences, seminars, workshops, local gatherings, or any other professional events early in my career. No, at that time I was too busy hanging out near the potted plants.

The Essential Guide to the Buying Experience of the Future

The ultimate value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read "The Essential Guide to the Buying Experience of the Future" to find out how to empower your customer-facing teams and thrive in modern selling environments.