KLA Group

13 Website Development Errors That Drive Away Prospects

KLA Group

Website development projects can be the real-life version of Chutes and Ladders. Make all the right choices, you climb up, up, up. Prospects find you in online searches. Your web copy converts visitors into prospects.

Why SEO Is Important for Your Business

KLA Group

We need to have a frank discussion if you’ve ever said, or thought, something along these lines: “We don’t need SEO. Nobody searches for what we do. They find us from speaking, referrals, and exhibiting.” Really? Take a minute to think about what happens after you give a talk or get a referral.

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7 Simple Games to Make Sales Prospecting Fun (Seriously)

KLA Group

You’ve probably heard the sales prospecting saying that it takes 10 “no’s” to get one “yes,” but I think that number is outdated. In today’s market, it can take 40 voicemails to reach a live person and dozens of emails to yield a single response.

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Create Customer Experience With Marketing Content To Sell More

KLA Group

What you write in your lead generation and marketing content directly impacts the actions your prospects will take. When your content is detached, dull, and dry, prospects ignore it.

Strategic ABM Gifting: A CMO’s Silver Bullet to Engage the Enterprise

Today’s customers are hungry for human connections, and marketers want to deliver. But how do you break through the digital noise? Download Sendoso’s new eBook to discover new ways to engage the enterprise buyer with strategic ABM gifting.

Googling Your Business? How To Measure ROI Like an SEO Consultant

KLA Group

Admit it. You’ve Googled yourself. Googling your own name for personal reasons is (typically) innocuous. But as any SEO consultant will tell you, the results you see when you Google your business’ search terms is not a true representation of what is going on in the market.

2 Sales Prospecting Time Management Strategies That Work

KLA Group

“Please, can I have some more?” No, that’s not Oliver Twist talking. You haven’t completed your sales prospecting strategies and now your pipeline is starving. I know, I know. You had every intention of prospecting, but “something” came up, just like it always does.

Your Customer Experience Plan From Lead Generation to Delivery

KLA Group

When does the customer experience begin? Once the product is delivered or service rendered? This is when most businesses begin to consider their customers’ experience.

What To Include in a Sales Plan To Achieve Your Goals

KLA Group

Business owners, sales leaders, and even salespeople know they need a sales plan that clearly outlines how they’ll achieve their annual goals. The question is, what to include so it’s a valuable, useable tool? PLAN TO WIN You’ve heard the adage, fail to plan, plan to fail.

Your 7-Step Framework for Lead Generation Strategies

KLA Group

Successful lead generation strategies are “scientifically dynamic.” You’re willing to mix it up, but you’re not just throwing spaghetti at the wall to see what sticks. Instead, you’ll target leads using this 7-step framework.

Demystifying Intent Data to Drive Demand in B2B

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

This Is the #1 Reason Lead Generation Doesn’t Work

KLA Group

By Kendra Lee The number one reason b2b lead generation doesn’t work is not what you think. As a business owner, you want to get more leads from your email campaigns, events and webinars, SEO, and Google Ads. That’s to be expected. You’re investing time and resources.

Convert More Inbound Leads by Coaching Sales Reps in 4 Steps

KLA Group

By Kendra Lee Sales as sport – the comparisons abound. Sales TEAMS look to WIN business. Top salespeople are often recognized with TROPHIES. The list goes on. However, there is one connection to sports that often gets overlooked – COACHING.

Getting ROI Out of Your Email Lead Generation Campaigns

KLA Group

Email lead generation campaigns are a powerful method for connecting with your target market on a large scale through a message that matters to your prospects. They take a lot of the guess work out of cold calling. Automation platforms handle the tedious email grunt work for you.

Cold Calling is Not DEAD

KLA Group

The hot topic in sales recently is that cold calling is DEAD. The lead generation landscape has changed. Publish good campaign content and people will flock to you. Engage on social media to begin prospecting conversations. Don’t bother with calling. Nobody picks up their phone anyway.

Why Gifting is the Secret to Successful ABM Campaigns

The digital landscape is getting crowded, and marketers are looking for new ways to reach their prospects. Download Sendoso’s guide to learn the key ingredients of successful ABM campaigns, and how to deliver brand affinity with proven ROI through gifting.

The Important Difference Between MQLs and SQLs

KLA Group

When business owners talk about leads, marketing qualified leads, or sales qualified leads, you need to stop them immediately and ask for a definition. Everyone will define these terms differently. My husband and I have an inside joke from when we were first married.

How to Adapt Your Cold Calling for 2021

KLA Group

Cold calling in a pandemic has taken on a new meaning, and you need a new strategy. When the pandemic will “end” depends on whom you ask – spring, winter, sometime in 2022. General

This Is the #1 Reason Lead Generation Doesn’t Work

KLA Group

The number one reason b2b lead generation doesn’t work is not what you think. As a business owner, you want to get more leads from your email campaigns, events and webinars, SEO, and Google Ads. That’s to be expected. You’re. General

Your Content Development Goal Is Leads, Not Likes

KLA Group

Your content development goal is to convert prospects to your website. While content is valuable when it’s spread all over the web, you really want prospects to visit you at your house – your. General

Delivering a More Human Marketing Experience

It’s essential to reach customers and create human connections, especially in a world where in person meetings aren’t always possible. Download this eBook to learn why an integrated sending platform takes your marketing strategy to the next level.

5 Sales Myths Preventing You From Growing Your Business

KLA Group

Sales isn’t typically a business owner’s top skill. But your passion and vision for the business has carried you to the successful company you have today. Now it’s time to grow and, as you grapple with building your sales organization, 5 common sales myths stymie your progress.

How to Convert Leads Using Networking at Events

KLA Group

By Kendra Olney Lee How to generate leads at events was not top of mind when I attended conferences, seminars, workshops, local gatherings, or any other professional events early in my career. No, at that time I was too busy hanging out near the potted plants.

The Top 10 Sales Hunting Skills

KLA Group

There are 10 critical sales hunting skills every successful hunter possesses. When you are hiring a salesperson to hunt, you want to be sure your candidate has these skills before you hire.

10 Best Ways to Achieve Sales Goals Faster

KLA Group

By Kendra Olney Lee Every January 1st brings with it a new round of resolutions, both personal and professional. You’ve made it through the first week of the year and are pondering ways to achieve sales goals this year. You may be feeling as if you’re already behind, or you’ve missed them already.

The 5 Stages of Account-Based Marketing — and How to Win Them All

Successfully complete the five stages of ABM: define, identify, engage, convert, and connect. We’ll show you how to create a unified system with your sales team to help them land more qualified opportunities and connect with prospects like never before.

10 Simple Games to Make Sales Prospecting Fun (Seriously)

KLA Group

You’ve probably heard the sales prospecting saying that it takes 10 “no’s” to get one “yes,” but I think that number is outdated. In today’s market, it can take 40 voicemails to reach a live person and dozens of emails to yield a single response.

Give the Gift of Success – 6 Techniques for Hitting Q4 Sales Goals

KLA Group

Every quarter presents challenges for sales reps and managers, but many sales professionals reserve their Grinch-like feelings for Q4 sales goals. The roadblocks people cite are endless: distracting holiday parties, no time to close sales, everyone’s focused on next quarter … on and on and on.

You’re Wrong if You Think Cold Calls Don’t Work: A Tale of 2 Clients

KLA Group

It was the best of times. It was the worst of times. It was the age of COVID – the age of people who think cold calls don’t work, and it presented us with a tale of 2 clients. Both provide IT services.

Is Single or Multipage Custom Website Design Better for SEO?

KLA Group

Almost every custom website design meeting starts with the same question. Business owners want to know which is better, a single or multipage website design. The answer is complicated and about more than aesthetics.

The Ultimate Guide to Executive Recruiting

Sourcing the right executive candidates and filling key managerial roles in an organization can be difficult, even in the best of times. Download this eBook to level up your discovery process, talent sourcing, and strategies for reaching your best-fit candidates.

What To Include in a Marketing Plan To Generate Leads

KLA Group

Business owners are quick to set their lead generation goals, but what to include in a marketing plan to achieve them is somewhat of a mystery. They know that a marketing plan is the foundation of driving leads. New leads produce new opportunities. New opportunities convert to sales.

Investing in SEO Content Is Useless if You Have a Bad Website

KLA Group

You’re investing in great SEO-driven content. If you have a bad website design, it’s money down the drain. It won’t matter that your keywords are intelligently woven into blog articles. Or that you have an engaging style.

How to Adapt Your Cold Calling for 2021

KLA Group

Cold calling in a pandemic has taken on a new meaning, and you need a new strategy. When the pandemic will “end” depends on whom you ask – spring, winter, sometime in 2022 – your guess is as good as mine. At this point lockdown feels “normal.” Frustrating and stressful, but normal. We’ve acclimated.

How to Shift Target Markets in These Uncertain Times

KLA Group

By Kendra Lee The foundation of your lead generation strategy is your target market. It defines the personas you are going to target, the key messages and problems you should talk about, and even the activities you should use.

Buyer Enablement: The Key to B2B Sales Success

B2B sales reps who are product champions can help simplify the buying process and win big. Learn how.

7 Steps to Hosting Webinars that Capture Leads

KLA Group

By Kendra Lee “How are people generating leads?” It’s a question I’ve fielded frequently from business owners looking for lead generation strategies that will fill their sales funnel since the pandemic struck in March. They see peers and competitors finding opportunities.

7 Steps to Hosting Webinars that Capture Leads

KLA Group

By Kendra Lee “How are people generating leads?” It’s a question I’ve fielded frequently from business owners looking for lead generation strategies that will fill their sales funnel since the pandemic struck in March. They see peers and competitors finding opportunities.

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3 Revenue Generation Tactics to Grow Your SMB Business

KLA Group

Sales prospecting and lead generation get a bad rap, especially in companies with small sales teams and where the principal still has a role in sales. I can’t tell you how many people I talk with who actively ignore revenue generation strategies. They tell me they don’t want to cold call or prospect.

Post-Pandemic Prospecting: 5 Ways to Succeed Now and in the Future

KLA Group

By Kendra Onley Lee I can picture a future where we return to restaurants, local shops and baseball games. I can’t see us returning to work in the exact same way we operated before the pandemic hit.

The Definitive Guide to the Top 4 Sales Enablement Metrics

See what metrics matter to increase productivity and revenue and your organization. This guide will help you stay data-driven while avoiding data overload.