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KLA Group
OCTOBER 5, 2022
You’ve designed your website following SEO best principles. Web traffic is up. And yet, the phones are silent. Tumbleweeds roll through your salespeople’s inboxes. What gives? It’s simple. Your website content development.
KLA Group
MARCH 15, 2022
Website development projects can be the real-life version of Chutes and Ladders. Make all the right choices, you climb up, up, up. Prospects find you in online searches. Your web copy converts visitors into prospects.
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KLA Group
AUGUST 29, 2022
By Kendra Lee This post was originally published in January, 2016 and updated in August, 2022. Whether you’re in sales or marketing, you have a list you’re targeting and you’re using prospecting.
KLA Group
AUGUST 16, 2022
By Kendra Lee This post was originally published in August, 2018 and updated in August, 2022.
Speaker: Deniz Olcay, Senior Director of Product Marketing, and Jake Miller, Senior Product Marketing Manager
In this value-packed webinar, Deniz Olcay and Jake Miller will unravel and debunk the top three SCM myths and explain how to get the most from your SCM solution.
KLA Group
AUGUST 10, 2022
By Kendra Lee This post was originally published in February, 2011 and updated in August, 2022. When I first wrote this article in 2011, there were 5 cold email strategies I recommended. blog Sales Prospecting Success Strategies cold emailing Email prospecting
KLA Group
NOVEMBER 21, 2022
I can’t believe we wrote our first Christmas sales parody 10 years ago! Back then I tweaked ‘Twas the Night Before Christmas to follow a salesperson looking to make one final sale. Christmas Parodies Q4 sales sales
KLA Group
JULY 1, 2022
Buyer’s remorse is not a sensation you want to experience when the marketing company providing custom website design services unveils your new site. You also don’t want it one month or one.
KLA Group
AUGUST 12, 2022
SEO digital marketing is an invaluable part of lead generation. It’s also absolutely daunting and mysterious.
KLA Group
APRIL 14, 2022
We need to have a frank discussion if you’ve ever said, or thought, something along these lines: “We don’t need SEO. Nobody searches for what we do. They find us from speaking, referrals, and exhibiting.” Really? Take a minute to think about what happens after you give a talk or get a referral.
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KLA Group
AUGUST 30, 2021
You’ve probably heard the sales prospecting saying that it takes 10 “no’s” to get one “yes,” but I think that number is outdated. In today’s market, it can take 40 voicemails to reach a live person and dozens of emails to yield a single response.
KLA Group
MARCH 21, 2022
Successful lead generation strategies are “scientifically dynamic.” You’re willing to mix it up, but you’re not just throwing spaghetti at the wall to see what sticks. Instead, you’ll target leads using this 7-step framework.
KLA Group
OCTOBER 26, 2022
Before we dive into the quiz, please note we will not get into specific tactics. The questions below are designed to help you answer: “Can I do SEO on my own?” B2B Lead Generation SEO Success Strategies Website Design can I do seo on my own SEO digital marketing types of seo services
KLA Group
FEBRUARY 25, 2022
What you write in your lead generation and marketing content directly impacts the actions your prospects will take. When your content is detached, dull, and dry, prospects ignore it.
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Intent signal data helps B2B marketers engage with buyers sooner in the sales cycle. But there are many confusing terms used to describe intent data. Read this infographic to better understand three common areas of confusion.
KLA Group
JULY 14, 2021
Your B2B marketing campaigns are generating inbound leads. Marketing carefully tracks the source and hands over the information to sales. Your salespeople diligently reach out to everyone on the list. It’s a single, solution-rich message that lets reps easily contact each lead.
KLA Group
FEBRUARY 22, 2022
“Please, can I have some more?” No, that’s not Oliver Twist talking. You haven’t completed your sales prospecting strategies and now your pipeline is starving. I know, I know. You had every intention of prospecting, but “something” came up, just like it always does.
KLA Group
FEBRUARY 1, 2022
When does the customer experience begin? Once the product is delivered or service rendered? This is when most businesses begin to consider their customers’ experience.
KLA Group
JANUARY 25, 2022
Admit it. You’ve Googled yourself. Googling your own name for personal reasons is (typically) innocuous. But as any SEO consultant will tell you, the results you see when you Google your business’ search terms is not a true representation of what is going on in the market.
Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions
Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.
KLA Group
JANUARY 4, 2022
Business owners, sales leaders, and even salespeople know they need a sales plan that clearly outlines how they’ll achieve their annual goals. The question is, what to include so it’s a valuable, useable tool? PLAN TO WIN You’ve heard the adage, fail to plan, plan to fail.
KLA Group
MAY 12, 2021
By Kendra Lee The number one reason b2b lead generation doesn’t work is not what you think. As a business owner, you want to get more leads from your email campaigns, events and webinars, SEO, and Google Ads. That’s to be expected. You’re investing time and resources.
KLA Group
OCTOBER 11, 2022
Building a B2B lead generation system can feel a bit like assembling a Rube Goldberg machine. You’re lining up activities, messaging, and your audience.
KLA Group
JANUARY 4, 2022
Business owners are quick to set their lead generation goals, but what to include in a marketing plan to achieve them is somewhat of a mystery. They know that a marketing plan is the foundation of driving leads. New leads produce new opportunities. New opportunities convert to sales.
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Bold tactics. Innovative ideas. Thriving revenue growth. Behind every great B2B marketing campaign is an amazing story. Learn the strategies behind six winning B2B marketing campaigns — directly from the marketers that made them. Read the stories now!
KLA Group
JULY 21, 2021
By Kendra Lee Sales as sport – the comparisons abound. Sales TEAMS look to WIN business. Top salespeople are often recognized with TROPHIES. The list goes on. However, there is one connection to sports that often gets overlooked – COACHING.
KLA Group
SEPTEMBER 15, 2021
The hot topic in sales recently is that cold calling is DEAD. The lead generation landscape has changed. Publish good campaign content and people will flock to you. Engage on social media to begin prospecting conversations. Don’t bother with calling. Nobody picks up their phone anyway.
KLA Group
NOVEMBER 10, 2021
Every quarter presents challenges for sales reps and managers, but many sales professionals reserve their Grinch-like feelings for Q4 sales goals. The roadblocks people cite are endless: distracting holiday parties, no time to close sales, everyone’s focused on next quarter … on and on and on.
KLA Group
JANUARY 19, 2021
Cold calling in a pandemic has taken on a new meaning, and you need a new strategy. When the pandemic will “end” depends on whom you ask – spring, winter, sometime in 2022 – your guess is as good as mine. At this point lockdown feels “normal.” Frustrating and stressful, but normal. We’ve acclimated.
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In Salesforce’s latest Marketing Intelligence Report, hear from 2,500+ global marketers on how they are leading with their data, from business growth to customer satisfaction, data privacy, and more. Get the report now!
KLA Group
AUGUST 18, 2021
Email lead generation campaigns are a powerful method for connecting with your target market on a large scale through a message that matters to your prospects. They take a lot of the guess work out of cold calling. Automation platforms handle the tedious email grunt work for you.
KLA Group
AUGUST 4, 2021
When business owners talk about leads, marketing qualified leads, or sales qualified leads, you need to stop them immediately and ask for a definition. Everyone will define these terms differently. My husband and I have an inside joke from when we were first married.
KLA Group
OCTOBER 12, 2021
Sales isn’t typically a business owner’s top skill. But your passion and vision for the business has carried you to the successful company you have today. Now it’s time to grow and, as you grapple with building your sales organization, 5 common sales myths stymie your progress.
KLA Group
SEPTEMBER 20, 2022
There comes a point in your business when relying on referrals is not enough and you need to create a B2B lead generation system. Lead Generation Business Drivers Perhaps you’ve looked over.
Speaker: Pam Didner - B2B and Tech Marketing Consultant
Content plays a vital role in creating a symbiotic –– and successful –– relationship and alignment between your sales and marketing teams. Join Pam Didner to learn how to create and curate great content to support your sales and revenue goals!
KLA Group
MARCH 17, 2021
You’re investing in great SEO-driven content. If you have a bad website design, it’s money down the drain. It won’t matter that your keywords are intelligently woven into blog articles. Or that you have an engaging style.
KLA Group
SEPTEMBER 14, 2022
It’s especially challenging to spot red flags when hiring salespeople. After all, salespeople are trained to sell. And what should they be most skilled at selling? You guessed, it: themselves. While you. Sales Hiring hiring salespeople sales hiring mistakes
KLA Group
APRIL 14, 2021
There are 10 critical sales hunting skills every successful hunter possesses. When you are hiring a salesperson to hunt, you want to be sure your candidate has these skills before you hire.
KLA Group
JUNE 15, 2021
By Kendra Olney Lee How to generate leads at events was not top of mind when I attended conferences, seminars, workshops, local gatherings, or any other professional events early in my career. No, at that time I was too busy hanging out near the potted plants.
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The ultimate value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read "The Essential Guide to the Buying Experience of the Future" to find out how to empower your customer-facing teams and thrive in modern selling environments.
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