KLA Group

JANUARY 23, 2024

The world of digital marketing never stays still for long, and 2024 is shaping up to be a year of significant change when it comes to email sender guidelines and compliance regulations.

Email Marketing 63

Email Marketing Guidelines Marketing 63

KLA Group

DECEMBER 20, 2023

Every business owner’s goal is predictable sales. Consistent sales closing each month and quarter they can count on. When you have consistent, predictable sales, your Revenue Generation System is working effectively.

Revenue 120

Revenue System Sales Closing 120

KLA Group

DECEMBER 1, 2023

It’s that most wonderful time of year again when we have fun turning a Christmas song into a sales jingle. This year, it’s Rockin’ Around The Christmas Tree.

Prospecting 106

Prospecting Cold Calling Sales 106

KLA Group

NOVEMBER 28, 2023

ChatGPT has been front and center for us across all our business at KLA Group throughout 2023. You’ll see, in the poll below, not every company has fully embraced the tool.

Prospecting 68

Prospecting Groups Tools Sales 68

KLA Group

OCTOBER 20, 2023

Erratically swerving to avoid obstacles. Narrowly missing collisions. White-knuckling your way through the unknown. Am I describing what it’s like to be trapped in a car driven by Mr. Toad?

System 76

System Revenue Lead Generation Leads 76

KLA Group

OCTOBER 3, 2023

Email is one of the easiest ways to cold call. Yes, I did mean to say cold call.

Maximizer 109

Maximizer Cold Calling Prospecting Email Marketing 109

KLA Group

SEPTEMBER 13, 2023

Cold calling and selling in the pandemic required a new strategy. Everyone thought that when the pandemic ended, their sales process would go back to “normal.” But no. People like being remote.

Cold Calling 52

Cold Calling How To Call-back Sales Process 52

KLA Group

AUGUST 21, 2023

You only get one chance to make a first impression. LinkedIn boasts a network of over 930 million users across more than 200 countries.

LinkedIn 94

LinkedIn Company Networking B2B 94

KLA Group

AUGUST 8, 2023

A common concern business owners lament when first we meet is that there are not enough sales leads and they don’t understand why.

Leads 70

Leads Marketing Qualified Lead Revenue Meeting 70

KLA Group

JULY 28, 2023

Twitter is now X. Like all of Elon Musk’s other changes to the platform, the rebranding kickstarted a round of media coverage and speculation about Musk’s motivations.

Twitter 91

Twitter Lead Generation B2B Leads 91

KLA Group

JULY 25, 2023

It’s time to bring digital marketing expertise into your business, but you are grappling with how to do it. Should I outsource marketing or hire a marketing coordinator?

Marketing 52

Marketing Lead Generation How To System 52

KLA Group

JUNE 13, 2023

By Kristin Logan Navigating the world of Search Engine Optimization (SEO) can feel like trying to catch a moving train. Especially when Google, the conductor, regularly changes its algorithm.

Google 85

Google Course Engineering Training 85

KLA Group

MAY 30, 2023

One of the most difficult aspects of lead generation — whether you’re in sales or marketing — is crafting messaging that snatches prospects’ attention.

Lead Generation 52

Lead Generation Leads Marketing Qualified Lead Prospecting 52

KLA Group

MAY 31, 2023

By Kendra Lee Welcome to the world of tomorrow – today!

Groups 52

Groups Marketing Sales Lead Generation 52

KLA Group

MAY 23, 2023

By Kendra Lee Your pipeline is looking thin. The sales process is longer than last year. Prospects ghost your sales team. Your business is missing key targets.

Hiring 108

Hiring Pipeline Prospecting Sales Process 108

KLA Group

APRIL 18, 2023

Prospects do not immediately trust you. They visit your website with a skeptical eye.

Pipeline 52

Pipeline Prospecting Sales Lead Generation 52

KLA Group

APRIL 6, 2023

You know your reps don’t always follow up with marketing leads. Sometimes, they read directly from a sales script. You don’t think too much about it.

Follow-up 136

Follow-up Sales Leads Marketing Qualified Lead 136

KLA Group

MARCH 8, 2023

Spoiler alert: Businesses crushing SEO lead generation goals don’t solely rely on a killer keyword strategy. Yes, they conducted research with SEO consultants and publish custom content.

Lead Generation 52

Lead Generation Leads Marketing Qualified Lead Strategy 52

KLA Group

FEBRUARY 20, 2023

You decided to buy email lists. The only engagement you’re seeing is sky-high unsubscribe rates. It’s a completely predictable situation.

Email Marketing 52

Email Marketing Strategy Marketing Lead Generation 52

KLA Group

JANUARY 19, 2023

Flashy sales and marketing trends rarely generate B2B leads. Instead of increasing revenue, they morph into money pits.

Trends 97

Trends B2B Marketing Qualified Lead Leads 97

KLA Group

JANUARY 9, 2023

It’s that time of year again when we all turn to goal setting. We set SMART (specific, measurable, achievable, realistic, and timely), often lofty goals. We ponder the fastest way to achieve.

System 52

System Revenue Strategy Prospecting 52

KLA Group

JANUARY 3, 2023

Few lead generation activities are as reliable and profitable as B2B email marketing. For every $1 you spend on email marketing, you can generate $36 in ROI. It’s easy to see why.

Email Marketing 69

Email Marketing B2B Marketing Lead Generation 69

KLA Group

JANUARY 3, 2023

By Kendra Olney Lee Every January 1st brings with it a new round of resolutions, both personal and professional. You’ve made it through the first week of the year and your sales.

Sales Goal 65

Sales Goal Sales Quota Customer 65

KLA Group

DECEMBER 15, 2022

Your website should be your ultimate B2B lead generation teammate. Not one who sits on the bench and never gets a chance to contribute. You want an all-star that gives Sales hot.

Lead Generation 58

Lead Generation B2B Leads Marketing Qualified Lead 58

KLA Group

NOVEMBER 21, 2022

I can’t believe we wrote our first Christmas sales parody 10 years ago! Back then I tweaked ‘Twas the Night Before Christmas to follow a salesperson looking to make one final sale.

Closing 98

Closing Sales 98

KLA Group

OCTOBER 26, 2022

Before we dive into the quiz, please note we will not get into specific tactics. The questions below are designed to help you answer: “Can I do SEO on my own?” at.

Lead Generation 52

Lead Generation Leads Marketing Qualified Lead B2B 52

KLA Group

OCTOBER 11, 2022

Building a B2B lead generation system can feel a bit like assembling a Rube Goldberg machine. You’re lining up activities, messaging, and your audience.

Lead Generation 52

Lead Generation System B2B Leads 52

KLA Group

OCTOBER 5, 2022

You’ve designed your website following SEO best principles. Web traffic is up. And yet, the phones are silent. Tumbleweeds roll through your salespeople’s inboxes. What gives? It’s simple. Your website content development.

Leads 69

Leads Marketing Qualified Lead Follow-up Lead Generation 69

KLA Group

SEPTEMBER 20, 2022

There comes a point in your business when relying on referrals is not enough and you need to create a B2B lead generation system. Lead Generation Business Drivers Perhaps you’ve looked over.

Lead Generation 52

Lead Generation System B2B Leads 52

KLA Group

SEPTEMBER 14, 2022

It’s especially challenging to spot red flags when hiring salespeople. After all, salespeople are trained to sell. And what should they be most skilled at selling? You guessed, it: themselves. While you.

Hiring 52

Hiring How To Training Sales 52

KLA Group

SEPTEMBER 6, 2022

When you start to plan how to design a website for your company, it’s easy to get swept up in the colors, branding, images, and fun add-ins. Yes, those jazzy and snazzy.

How To 52

How To Leads Marketing Qualified Lead Company 52

KLA Group

AUGUST 29, 2022

By Kendra Lee This post was originally published in January, 2016 and updated in August, 2022. Whether you’re in sales or marketing, you have a list you’re targeting and you’re using prospecting.

Leads 92

Leads Marketing Qualified Lead Prospecting Sales 92

KLA Group

AUGUST 22, 2022

We rely on stories to entertain, but too few businesses weave storytelling into their digital content strategy. That blind spot is your advantage. Storytelling Creates Conversation Opportunities Perhaps you manufacture widgets and.

Strategy 52

Strategy Conversion Opportunity Lead Generation 52

KLA Group

AUGUST 16, 2022

By Kendra Lee This post was originally published in August, 2018 and updated in August, 2022.

Referrals 97

Referrals Sales Opportunity Lead Generation 97

KLA Group

AUGUST 12, 2022

SEO digital marketing is an invaluable part of lead generation. It’s also absolutely daunting and mysterious.

Lead Generation 77

Lead Generation Leads Marketing Qualified Lead Marketing 77

KLA Group

AUGUST 10, 2022

By Kendra Lee This post was originally published in February, 2011 and updated in August, 2022. When I first wrote this article in 2011, there were 5 cold email strategies I recommended.

Strategy 98

Strategy Prospecting Sales 98

KLA Group

JULY 27, 2022

The No. 1 reason SMB companies abandon their lead generation strategies is that they don’t believe they got results. Companies invest time and money, but when they look back on their sales.

Leads 98

Leads Marketing Qualified Lead Opportunity Lead Generation 98