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How to use the marketing flywheel method to supercharge your business

Nutshell

The flywheel model was first introduced in 2001, but it’s recently experienced a rebirth in the business world and inspired professionals everywhere to re-evaluate the classic sales and marketing funnel. Simply take a look at your company analytics dashboard and record what it tells you. Then eliminate them.

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4 Steps to Ensure AI/ML has the Right Data to Learn

Xactly

General AI” would be a system like the HAL 9000 from 2001: a Space Odyssey , possessing an ability to build decisions based on an all-encompassing data set, much as a human might. Like AI, predictive analytics are driven by data. That would require an enormous amount of data which itself would pose massive management challenges.

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SMS sales: How B2B sellers can close more deals with text messages

Nutshell

Here are a few SMS sales tools to check out: TextMagic: TextMagic has been in the bulk SMS service game since 2001, making them an experienced partner for all your SMS sales needs. Use the platform to create powerful messaging workflows that get clicked, segment subscribers based on specific criteria, view detailed analytics, and much more.

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Developing a Flywheel For Sales Development

SalesLoft

Jim Collins introduced the concept of a business “flywheel” in 2001. As you’re sending emails in your cadence, monitor the template analytics. It is a simple idea. As the wheel spins, it stores energy. It takes a lot of effort to get started, but once in motion, it helps spin itself by building momentum. Test Your Email Templates.

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The Fastest Growing Companies in Boston Hiring For Sales

CloserIQ

Panorama Education is a data analytics provider for K-12 school districts, seeking to improve education through comprehensive surveys and analytics. InsightSquared provides a sales analytics solution specifically oriented towards high-growth technology companies. Rapid7 provides security data and analytics solutions.

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Tom Pisello: The ROI Guy: Updated Alinean Social Media ROI.

The ROI Guy

Tuesday, February 15, 2011 Updated Alinean Social Media ROI Calculator - New Graphics and Refined Research Weve just updated the Alinean Social Media ROI Calculator with some hot new graphics, and refined value quantification research and analytics.

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Marketing Hierarchy of Needs: Achieving Marketing Efficiency and Effectiveness

The ROI Guy

We have seen this same issue occur in IT spending over the past decade, where IT spending lagged significantly behind revenue growth following the bursting of the technology bubble in 2001, and are wondering if the same will now be true of marketing budgets going forward? navigation, placement of content, imagery, etc.)