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6 Ways To Make Sure Your Customers Get The Message

SBI Growth

The CMO world of multiple channels, social media, content marketing, demand generation, and lead development extends the importance of messaging to a much broader scale. What was true when I first founded buyer persona development back in 2001 is still true today – buyer personas not grounded in buyer research and insights are useless.

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Lead Management: Let’s Formalize this Relationship

Pointclear

As a sales and marketing thought leader with nearly 20 years experience, Tony has led the overall research function at SiriusDecisions since the company's founding in 2001. The creation of service-level agreements (SLAs) within a broader lead management strategy is a perfect example of such process.

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SMS sales: How B2B sellers can close more deals with text messages

Nutshell

Learn to leverage this underrated communication channel, and SMS sales just might become the secret weapon in your selling arsenal. Both of these scenarios are examples of SMS sales, and it can easily be used in a B2B context as well. We know that millennials generally hate talking on the phone , for example.)

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How to use the marketing flywheel method to supercharge your business

Nutshell

The flywheel model was first introduced in 2001, but it’s recently experienced a rebirth in the business world and inspired professionals everywhere to re-evaluate the classic sales and marketing funnel. For example, maybe your case studies are gated. Good news: you don’t have to scrap these materials!

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Choosing the Right Sales Metrics for Management

SalesLoft

Concur, one of the oldest SaaS companies , only moved from selling CD-ROMs and traditional on-premise software licenses to a SaaS model in 2001. If, for example, an AE manager wants to push their team for a higher win rate, how can they actually coach them towards that? They can be difficult to determine how to impact directly.

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Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink.

The ROI Guy

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before.

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Marketing Hierarchy of Needs: Achieving Marketing Efficiency and Effectiveness

The ROI Guy

In the current environment, marketers are still being asked to do-more-with-less, driving a significant change in strategies, campaigns and go-to-market channels. For example, an IDC survey of technology marketers revealed that 2010 revenue grew at a healthy 5.8% world-wide, and that this greatly exceeded the 3.7%