Don't Be "Fooled" By Sales Force Automation Sales Projections
Anthony Cole Training
APRIL 1, 2013
However, the company had then made the "sales CRM tool" into a finance reporting application. Havard Business Review also knows this: According to Bain’s 2001 survey of management tools, which tracks corporate use of and satisfaction with management techniques, CRM ranked in the bottom three for satisfaction out of 25 popular tools.
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