Remove 2001 Remove Demand Generation Remove Social Media Remove Study
article thumbnail

Tom Pisello: The ROI Guy: New TCO Calculator: EMC SMB Virtual.

The ROI Guy

The tool is featured in direct marketing and social media campaigns, and is available from EMC.com - driving a significant increase in leads, education and deal flow. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Updated Alinean Social Media ROI Calculator - New.

ROI 40
article thumbnail

Tom Pisello: The ROI Guy: Alinean Powers Eight More B2B Assessment.

The ROI Guy

. “Leading B2B solution providers recognize that old sales and marketing techniques must evolve to meet these new economic buyer demands, and as a result, they are recognizing the need to connect and sell to economic buyers with Alinean -developed assessment, ROI and TCO demand-generation and sales enablement tools.&#

ROI 40
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle

The ROI Guy

AT=pb&SP=EC&rID=44424232&rKey=435a40c76fd43920 For more information on Value Selling Tools: Demand-Generation (Marketing) Sales Enablement Posted by Tom Pisello at 12:19 PM Email This BlogThis! The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Latest Research.

ROI 45
article thumbnail

How to Start a Business: A Complete Guide for Startup Entrepreneurs

Hubspot Sales

Laurie Snyder will fill this general management position. She will be receiving an MBA from the University of Notre Dame in May 2001. Generate and nurture leads. Once you've started building an online presence and creating awareness for your business, you need to generate the leads that will close into customers.

article thumbnail

Tom Pisello: The ROI Guy: Leaders indicate Growing Investment in.

The ROI Guy

Friday, September 17, 2010 Leaders indicate Growing Investment in Smart Digital Content The migration of B2B marketing budgets from traditional marketing vehicles toward digital channels continues according to a study by Booz & Co. More information on the study can be found at: [link] Posted by Tom Pisello at 7:34 AM Email This BlogThis!

ROI 40
article thumbnail

Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.

The ROI Guy

Todays buyers have more sources of information than ever including traditional, on-line and social media sources. Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools.

ROI 49
article thumbnail

Tom Pisello: The ROI Guy: IT Budgets into 2011 - Robbing Peter to.

The ROI Guy

The press release announcing the Gartner Executive Program study results can be found at: [link] Mark McDonald, group vice president and head of research at Gartner Executive Programs will provide more detailed analysis on the CIO Agenda at Gartner Symposium/ITxpo, being held October 17-21 in our hometown of Orlando, Florida. Latest Research.

ROI 40