How to mitigate the effects of buyer’s remorse
Selling Essentials RapidLearning Center
DECEMBER 19, 2023
For example, in studies of monkeys who had been trained to expect a sweet treat, dopamine levels spiked before the monkeys got the treat – when they knew it was coming but hadn’t received it yet. 2001) Dissociation of Reward Anticipation and Outcome With Event-Related fMRI. Other experiments show similar results.
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