IT Sales & Marketing Grows More Complex: Only 5% of CIOs Can Authorize IT Investments Alone
The ROI Guy
JULY 11, 2011
Since the bursting of the technology bubble in 2001, and reinforced by the Great Recession, CFOs have gained more organizational control over IT departments and decision making, driving more frugal / economic-focused IT purchase decisions – a condition we have coined Frugalnomics.
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