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Bulls, Bears, Bernanke and BtoB Lead Generation

Pointclear

We all wish we could predict the future, and for more than ten years PointClear has compared lead rates to the GDP in hopes of finding a way to predict future lead rates and, maybe, the GDP. It would be cool if we could do both, but as you will see it appears that lead rates are the result of GDP, not the other way around.

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The Importance of Branding in Today's B2B Customer Acquisition

SBI Growth

As B2B CMO’s work to transition their teams to lead generation there is a danger of abandoning brand stewardship. The more tangible metrics of Lead Generation are winning the day. Branding is the catalyst to drive customer acquisition and lead generation. There’s intense pressure to show a return.

B2B 243
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How to use the marketing flywheel method to supercharge your business

Nutshell

The flywheel model was first introduced in 2001, but it’s recently experienced a rebirth in the business world and inspired professionals everywhere to re-evaluate the classic sales and marketing funnel. For instance, in a funnel, the number of leads generated would fall into the Awareness Stage.

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2014 The Year of Execution and Strategy – Why Most Sales Organizations will be Chewed Up and Spit Out

A Sales Guy

The Dow, S&P 500 are at historic highs and the Nasdaq is at it’s highest since 2001. Content marketing is redefining lead generation, SEO and branding. There is a massive influx of tools available to sales organizations. Selling environments have changed/are changing. Insides sales is growing like mad.

Strategy 115
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Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle

The ROI Guy

Jeff Ogden, the Fearless Competitor Find New Customers "Lead Generation Made Simple" http"//www.findnewcustomers.com 5:19 AM Tom Pisello said. My post, which ran at ww.savvyb2b.com argued that B2B marketing is dull and boring - it lacks personality. One could argue both are right.

ROI 45
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Marketing Hierarchy of Needs: Achieving Marketing Efficiency and Effectiveness

The ROI Guy

We have seen this same issue occur in IT spending over the past decade, where IT spending lagged significantly behind revenue growth following the bursting of the technology bubble in 2001, and are wondering if the same will now be true of marketing budgets going forward? co-registration, email list purchases, etc.)

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Technology Sales & Marketing - Party Like its 1999?

The ROI Guy

But these growth figures are still a far cry from the pre-bubble burst years of 1999 through 2001, where double digit growth was the norm. Compared to 2002 where growth was a dismal -31% for system vendors and -18% for service providers, these are happy days.