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How to use the marketing flywheel method to supercharge your business

Nutshell

Sales and marketing professionals are constantly slinging around new buzzwords, complex terms, and confusing abbreviations. Well, here’s another important term for you to memorize: the marketing flywheel. Well, here’s another important term for you to memorize: the marketing flywheel. What Is a Marketing Flywheel?

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The Importance of Branding in Today's B2B Customer Acquisition

SBI Growth

This quote says it all: “Marketing is a service- based organization. We do not create marketing for the sake of marketing.”. In a timeless article from AdAge.com, Marty outlines what he considers to be the goals of Marketing: Sell more stuff. Prospects can be persuaded to embrace key points of differentiation.

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Lead Management: Let’s Formalize this Relationship

Pointclear

As a sales and marketing thought leader with nearly 20 years experience, Tony has led the overall research function at SiriusDecisions since the company's founding in 2001. Getting b-to-b sales and marketing to align more closely has driven even the most capable business leaders crazy for years.

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Focus on the Most Fascinating Thing | Sales Motivation and Sales.

The Sales Hunter

FREE Resources. Mark’s Insights on PROSPECTING. Mark’s Insights on PROSPECTING. FREE Resources. Guest post Monday brings us Jeff Beals , an award-winning author who helps professionals do more business and have a greater impact on the world through effective sales, marketing and personal branding techniques.

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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The Rule of 24 with Bob Riefstahl and Dan Conway, 2Win! Global

Igniting Sales Transformation

In this interview, you’ll learn how the rules have changed —customers are more educated, resourceful and directive than at any other time in history. help our customers meet the changing market demands). had been providing skills training since 2001 and about five years ago, Dan made the decision to lead 2Win!

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Marketing Hierarchy of Needs: Achieving Marketing Efficiency and Effectiveness

The ROI Guy

For marketers, the news is good overall. According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. In the current environment, marketers are still being asked to do-more-with-less, driving a significant change in strategies, campaigns and go-to-market channels.