Pointclear

AUGUST 1, 2011

As a sales and marketing thought leader with nearly 20 years experience, Tony has led the overall research function at SiriusDecisions since the company's founding in 2001. Getting b-to-b sales and marketing to align more closely has driven even the most capable business leaders crazy for years.

Lead Management 165

Lead Management Sales Qualified Lead Lead Rank Lead Scoring 165

The ROI Guy

JULY 11, 2011

Surprisingly, CIOs alone have authorized only 5% of IT investments , confirming what many IT sales and marketing professionals already know, that the vast majority of IT purchase approvals involve more stakeholders, as well as significant executive scrutiny. To this end, we recommend the following best practices: 1.

Marketing 89

Marketing ROI Proposal Survey 89

The ROI Guy

JUNE 11, 2015

That B2B buyers were thought to be anywhere from 57% to 85% complete in their decision making process before contacting sales. That much of the buying will not need sales reps anymore, and that over 1 million B2B salespeople would go the way of the dodo. Amazon continues to contribute heavily to the death of retail sales.

Real Estate 89

Real Estate B2B Buyer Travel 89

Igniting Sales Transformation

JULY 18, 2018

In this interview, you’ll learn how the rules have changed —customers are more educated, resourceful and directive than at any other time in history. Future-proof yourself and your sales team, understand what’s coming next and how to deal with it. help our customers meet the changing market demands). You’ve seen reviews.

Vendor 76

Vendor Software Software Video 76

The ROI Guy

JULY 23, 2015

We recently had the pleasure of talking sales enablement with the Sales Enablement Lab and Thierry v. Tom Pisello, Alinean's CEO / Founder was interviewed about the recent proclamations on the Death of the B2B Sales Rep, and what his thoughts were on the future of B2B selling and sales enablement.

Real Estate 72

Real Estate Sales Enablement B2B B2C 72

The ROI Guy

JULY 5, 2011

Although Gartner’s predictions bode well for IT vendors, IT buyers have fundamentally and permanently changes since the bursting of the tech bubble in 2001. Changes to IT sales and marketing strategies have been made to help fight frugalnomics, but are still not provocative / outcome -focused enough to meet changing buyer demands.

Telecommunications 73

Telecommunications Enterprise Enterprise Vendor 73

The ROI Guy

OCTOBER 11, 2010

For marketers, the news is good overall. According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. In the current environment, marketers are still being asked to do-more-with-less, driving a significant change in strategies, campaigns and go-to-market channels.

Marketing 40

Marketing Lead Rank Lead Scoring Advertising 40

The ROI Guy

FEBRUARY 14, 2011

As financial due diligence is a requirement, each marketing investment comes under more scrutiny for ROI measures, and understanding the true bottom-line impact of social media marketing becomes a requirement. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

Social Media 60

Social Media ROI Media B2C 60

OnePageCRM

MARCH 8, 2017

There’s an old joke in sales about selling products at a loss but making it up on volume. A common complaint from sales teams is: we can outcompete and make more sales simply by reducing prices. Convertkit uses simple straightforward tiers based on subscriber volume for their email marketing automation platform.

Discount 55

Discount Lead Rank Top of Funnel Enterprise 55

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NOVEMBER 22, 2011

Sales Tips and Strategies to Grow Revenues. Let’s All Champion Sales Resources! There are three reasons you, as a seller, sales leader, or C-level executive should know about the Top Sales Awards voting process that is going on now. It’s a treasure-trove of sales knowledge! Consulting.

Lead Rank 185

Lead Rank Lead Scoring Resources Webinar Metrics 185

Hubspot Sales

JULY 15, 2020

As businesses continue navigating the challenges that have resulted from the COVID-19 pandemic, many sales leaders are wondering the best path forward. One of the toughest changes sales leaders need to adapt to is the dramatic impact the events of 2020 have had on win rates. It’s a tough question and doesn’t have a single right answer.

Pipeline 123

Pipeline B2B Ideal Customer Profile Sales Qualified Lead 123

The ROI Guy

DECEMBER 6, 2010

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? These two market drivers will have important implications into 2011 and beyond for B2B sales enablement and marketing strategies and budgets. The invitation often coming after key decisions have already been made.

ROI 40

ROI B2B Social Media Buying Cycle 40

The ROI Guy

JANUARY 10, 2011

When we look at marketing budgets however, we find that spending is not aligned with this financial decision making criteria in most cases. Most organizations spend much more on branding and relationship management versus value-based sales and marketing initiatives.

ROI 40

ROI Social Media Decision Maker Survey 40

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JULY 4, 2011

Sales Tips and Strategies to Grow Revenues. Marketers: Should Salespeople ONLY Focus on Closing Sales? “Salespeople should just focus on closing sales, and let the marketers do the rest through automation.” OK, so back to the contest and e-book you can contribute to on marketing automation.

Closing 174

Closing Marketing Lead Rank Lead Scoring 174

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. As a result, sales is being invited later into the decision making process, sales cycles are extending and deals are stalling.

ROI 45

ROI Buyer Buying Cycle Social Media 45

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DECEMBER 30, 2011

Sales Tips and Strategies to Grow Revenues. Watch These Sales & Marketing Thinkers in 2012 – Best of 2011. Developing professionally by expanding your knowledge is one of the best ways to grow market share. I’m thrilled to be connected with Top Sales World. Consulting. Hope to meet you all in 2012.

Top of Funnel 159

Top of Funnel Lead Rank Lead Scoring Marketing 159

The ROI Guy

NOVEMBER 8, 2006

Moving the task from a highly skilled expensive resource to less expensive resources The direct benefits are often easy to quantify, and as such there is usually little risk in considering 100% of the expected cost avoidance or productivity improvements in the ROI calculation (ROI = net benefits / cost). Let the Good Times Roll?

ROI 40

ROI Social Media Benefit Oracle 40

Product Management University

MAY 22, 2017

No one in your organization is jumping out of bed everyday totally juiced to help you “become the market leader,” or “become a billion-dollar organization,” or “grow by 30%.” What do my target customers ultimately want to accomplish to be a leader in their market?” I’ve worked with a lot of highly successful organizations since 2001.

Ideal Customer Profile 45

Ideal Customer Profile Customer Marketing Hiring 45

Product Management University

MAY 11, 2018

The lint roller manufacturers have figured out that they can generate more revenue by marketing the same product to a whole new segment — pet owners — under a clever new name. Take that same concept into the B2B world and you have vertical market messaging for products and services that have value across many industries.

Hiring 40

Hiring Marketing Scale Maximizer 40

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FEBRUARY 22, 2012

Sales Tips and Strategies to Grow Revenues. 5 Tips for Lead Nurturing to Grow Your Sales Funnel. As a seller you are working hard to create a full pipeline (funnel) and now that you have all of these companies and some actual sales opportunities on your radar, how will you bring them to closure? Consulting.

Top of Funnel 284

Top of Funnel Lead Rank Lead Scoring Lead Nurturing 284

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AUGUST 11, 2011

Sales Tips and Strategies to Grow Revenues. 10 Sure-Fire Ways to Build Sales for Entrepreneurs. Some entrepreneurs and small business owners (and their salespeople) are talking about the stock market. Have a nurture marketing strategy in place – be able to follow up with prospects not ready to buy yet. Consulting.

Lead Rank 258

Lead Rank Lead Scoring Top of Funnel Referrals 258

OnePageCRM

MARCH 8, 2017

There’s an old joke in sales about selling products at a loss but making it up on volume. A common complaint from sales teams is: we can outcompete and make more sales simply by reducing prices. Convertkit uses simple straightforward tiers based on subscriber volume for their email marketing automation platform.

Strategy 20

Strategy Discount Lead Rank Enterprise 20

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JUNE 17, 2011

Sales Tips and Strategies to Grow Revenues. 5 Ways to Get Sales Leads to Fill Your Pipeline. Either way works – just understand that it takes many more prospects to get to the handful of sales opportunities where buyers are ready, willing, and motivated to buy now. Previous post: 8 Ways to Build Sales During the Summer Months.

Lead Rank 269

Lead Rank Lead Scoring Sales Qualified Lead Pipeline 269

Openview

SEPTEMBER 28, 2017

companies spend over $900 billion on their sales forces – three times more than they spend on all advertising media. However, sales teams deliver only 50% of the revenue performance that their strategies and sales forecasts have promised. To begin that process, here are the top 5 reasons sales reps hate their job: 1.

Compensation 68

Compensation Face-to-face Commission Journal 68

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AUGUST 2, 2010

Sales Tips and Strategies to Grow Revenues. The Facebook Event for Marketers You Need to Know About. I’m happy to share information about an upcoming Facebook Marketing event that will be online with many fantastic speakers. 50% Savings on Web’s Biggest Facebook Marketing Event. Sales Ideas & Skills.

Facebook 120

Facebook Lead Rank Lead Scoring Nonprofit 120

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JUNE 21, 2011

Sales Tips and Strategies to Grow Revenues. Build Sales With This Summer Reading List. Our 50 Days to Build Your Sales book is on there – just wanted to add that it is a super easy read – actually in very large type. Summer Reading List – Sales Reads. Summer Reading List / 2nd part / Sales Reads.

Lead Rank 186

Lead Rank Lead Scoring Top of Funnel Lead Nurturing 186

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JANUARY 5, 2012

Sales Tips and Strategies to Grow Revenues. B2B Sales Audio Interview With Nancy Nardin on Tools to Grow Business. 2012 is a year of new things, and so we are pleased to launch for sellers and sales leaders a weekly audio (and sometimes video) interview with people who have made, or are making an impact in B2B professional selling.

Top of Funnel 164

Top of Funnel B2B Tools Lead Rank 164

The ROI Guy

NOVEMBER 8, 2006

More importantly, since innovation is only 10% of the typical IT budget today, reducing ongoing management costs can help reallocate precious resources and budgets to more innovative tasks and projects – delivering true business value. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

Oracle 40

Oracle Microsoft ROI Outsourcing Services 40

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JANUARY 24, 2012

Sales Tips and Strategies to Grow Revenues. Five Attributes of Top Sales Influencers. Being recognized this month as a Top Sales Influencer made me wonder: What IS an influencer, and how can this help build a business or a brand? Trendsetters: influencers tend to be early adopters (or leavers) in markets. Consulting.

Lead Rank 150

Lead Rank Lead Scoring Influencer Top of Funnel 150

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JULY 20, 2011

Sales Tips and Strategies to Grow Revenues. 15 Ways Entrepreneurs Can Benefit From a Sales Strategy Session. Need more sales revenues? Many entrepreneurs and small business owners have no one to talk sales ideas through with – so they either get paralyzed or make the wrong moves. Consulting. Give us your toughest ones!

Benefit 229

Benefit Lead Rank Lead Scoring Strategy 229

The ROI Guy

OCTOBER 7, 2010

In the current climate of austerity, IT has been running on empty, with neglected infrastructure and overworked resources. To no surprise, a substantial decline occurred following the bursting of the technology bubble and recession in 2001, with a second more severe decline into the Great Recession in 2009.

Competition 40

Competition Software Software Networking 40

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NOVEMBER 1, 2011

Sales Tips and Strategies to Grow Revenues. Sales: It Takes Work to Be Mediocre. OK, so it takes a bit more than average to be exemplary in your inside sales position, or your outbound sales position. ” We’ll be posting thoughts for the next 30 days about rising above average in sales. Sales Resources.

Lead Rank 182

Lead Rank Lead Scoring Top of Funnel Inside Sales 182

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SEPTEMBER 22, 2011

Sales Tips and Strategies to Grow Revenues. Sales Questions? You didn’t sell anything this week (month, quarter) because: You were too busy to make proactive sales calls. You were working on marketing materials. You hoped for sales to happen. Pingback: Sales Roundup: September 23. Consulting.

Lead Rank 177

Lead Rank Lead Scoring Top of Funnel Call-back 177

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DECEMBER 6, 2011

Sales Tips and Strategies to Grow Revenues. And you thought YOU had sales, customer service, and operations issues? Now that many people do not even set foot into your offices, it is time to improve your marketing strategy in line with the “new” postal service this spring. Consulting. Excuse me, $20 Billion with a B?

Lead Rank 153

Lead Rank Lead Scoring Social Media Top of Funnel 153

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FEBRUARY 14, 2012

Sales Tips and Strategies to Grow Revenues. Fall in Love With Sales Success Today. From a business standpoint, you can fall in love with the process, methodology, and tools you use to build sales – because your mastery will result in you growing sales. Sales collateral? Consulting. Your Newsletter?

Lead Rank 152

Lead Rank Lead Scoring Outsourcing Services Top of Funnel 152

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OCTOBER 20, 2011

Sales Tips and Strategies to Grow Revenues. Sales Person as Publisher – The New Way to Grow Sales. The second I clicked through to one of the newly-launched Social Media Mags it hit me like a brick: publishing will never be the same again, and selling /marketing /brand building will be changing even more.

Lead Rank 148

Lead Rank Lead Scoring Top of Funnel Social Media 148

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JANUARY 3, 2012

Sales Tips and Strategies to Grow Revenues. Building Your Sales Pipeline Is Not a One Step Process. Do You Have a Sales Funnel? The phrase “nurture marketing” came from this idea. It takes a clean set of nurtured contacts over time – who know and trust you, and who find the value in your offering to grow sales.

Lead Rank 182

Lead Rank Lead Scoring Top of Funnel Pipeline 182