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How to Sell in a Recession: 3 Tips Based on Experience

Zoominfo

I spoke with Lou Wolf, VP of sales at ZoomInfo, to learn how he survived the recession that followed the dot-com crash of 2001 and the financial crisis of 2008. After graduating from college in 2001, he began his sales career at BrassRing, an applicant-tracking software company.

Hiring 130
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Not the “R” Word Again…

No More Cold Calling

What a roller coaster—this up and down economy—2001, 2002, then the Recession of 2008-09. The same “8 Killer Steps” that I talked about in 2001, 2002, and again in 2008 and 2009 still apply! Up your activity on social media. Now we hear that recovery will be slow, and we might even experience a double dip.

Referrals 240
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Artificial Intelligence: Where Exactly Are We Going?

Pipeliner

This kind of control is what we have seen with Twitter and other social media in the last decade. In 2001, I and my company Uptime put together and presented a report about how vital open source would become to programming and technology. Politicians and private enterprises live in two different worlds.

Exact 94
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This Is What Has Made B2B Sales More Challenging

Anthony Iannarino

Both the internet and social media were supposed to change sales forever, eliminating salespeople—along with everything that came before Twitter. It started with a downturn in 2001 and gained more momentum during and after the Great Recession. The pressure to perform flows from your client to you and your company.

B2B 116
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Bulls, Bears, Bernanke and BtoB Lead Generation

Pointclear

Here are the results for Q1, 2001 through Q2, 2012: The numbers say the following to me: Leads trend in the direction of GDP. We all wish we could predict the future, and for more than ten years PointClear has compared lead rates to the GDP in hopes of finding a way to predict future lead rates and, maybe, the GDP.

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6 Ways To Make Sure Your Customers Get The Message

SBI Growth

The CMO world of multiple channels, social media, content marketing, demand generation, and lead development extends the importance of messaging to a much broader scale. What was true when I first founded buyer persona development back in 2001 is still true today – buyer personas not grounded in buyer research and insights are useless.

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Tom Pisello: The ROI Guy: Social Media ROI a Requirement for 2011

The ROI Guy

Monday, February 14, 2011 Social Media ROI a Requirement for 2011 With social media spending continuing to increase this year, CMOs are being tasked to justify the investment. Rising dramatically for 2011 is the quantification of conversion and revenue as a result of social media efforts.