Nutshell
JULY 22, 2020
The flywheel model was first introduced in 2001, but it’s recently experienced a rebirth in the business world and inspired professionals everywhere to re-evaluate the classic sales and marketing funnel. Shift Your Resources. Well, here’s another important term for you to memorize: the marketing flywheel.
The ROI Guy
JUNE 11, 2015
In discussions with the analysts, I suggested looking at B2C world, which has been ahead of B2B on its leverage of online resources and ecommerce, for evidence of how the B2B sales reps. Indeed, several commodity sales reps’ careers were completely rocked by the explosion of on-line resources, apps and ecommerce.
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The ROI Guy
JULY 5, 2011
Although Gartner’s predictions bode well for IT vendors, IT buyers have fundamentally and permanently changes since the bursting of the tech bubble in 2001. This is a fundamental and permanent change that began with the bursting of the tech bubble in 2001, and has only been reinforced by the Great Recession. Enterprise Software 244 8.4
The ROI Guy
JULY 23, 2015
These findings directly contradict the findings of CEB and Forrester that b-to-b sales reps’ role and importance are declining due to a disintermediation by B2B marketing and digital resources. If you look at several B2B markets, several commodity sales careers were completely rocked by the explosion of on-line resources, apps and ecommerce.
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The ROI Guy
APRIL 19, 2010
In the presentation, had the opportunity to present the latest IT economics research, and the ROI / TCO of Blade servers versus traditional options: > IT purchase decisions have fundementally changed since the bursting of the tech bubble in 2001, moving from innovative solutions to bottom-line impact and cost savings focus.
The ROI Guy
FEBRUARY 14, 2011
Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean Powers Diagnostic Assessment Tool: the Sag.
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