article thumbnail

A coach should ride shotgun, not hog the driver’s seat

Selling Essentials RapidLearning Center

Psychological studies show that when people “own” their learning, they build confidence and competence. 2001) Toward a Theory of Psychological Ownership in Organizations. He thought that if he took the driver’s seat in that live call and modeled the way, Iris would be able to replicate what he did. But she couldn’t.

article thumbnail

How to mitigate the effects of buyer’s remorse

Selling Essentials RapidLearning Center

For example, in studies of monkeys who had been trained to expect a sweet treat, dopamine levels spiked before the monkeys got the treat – when they knew it was coming but hadn’t received it yet. 2001) Dissociation of Reward Anticipation and Outcome With Event-Related fMRI. Other experiments show similar results. Montague, P.R.,

How To 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Motivation: Let your people see who benefits from their work

Selling Essentials RapidLearning Center

For answers to that question, let’s look at several research studies. Another study observed custodians at a large hospital. In fact, a study from Harvard Business School suggests that a literal line of sight can have a powerful impact on business results. What can you do as a leader to create a sense of purpose?

article thumbnail

Conflict management training: A frequently missed opportunity

Selling Essentials RapidLearning Center

One quarter of employees in the CPP study had seen conflict lead to absenteeism. This blog entry is based on the following materials and research studies: CPP (2008). Conflict in New Zealand Workplaces Study. Some other key findings: Between 30% and 42% of managers’ time is spent mediating disputes among co-workers.

article thumbnail

The Importance of Branding in Today's B2B Customer Acquisition

SBI Growth

You can read more about the specific SAP branding efforts through a Columbia Business School case study. During Greg’s tenure, the brand ‘Yellow Freight’ went from the unpleasant designation by Fortune Magazine as the worst of five national trucking firms in the LTL industry in 1996, to #1 in the industry by 2001.

B2B 306
article thumbnail

“Why I’m So Interested In Selling,” Spence Wixom

Partners in Excellence

It was Spring of 2001. I said no to surfing sessions and worked late most nights, studied the red ink on edited briefs looking for ways to make it disappear on the next draft. I’m reminded of a few stories from early in my career that set this tone. The dot com meltdown was a few months old. I was going for a 10.

article thumbnail

How Salespeople can avoid “Customers from Hell”

Selling Essentials RapidLearning Center

The Hanken study consisted of interviews with B2B vendors who were asked dozens of questions about their interactions with customers. The blog post and Rapid Learning video module are based on the following research study: Ojasalo, J. 3 kinds of trouble. Managing customer expectations in professional services.