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Overall lead rates trended down in 2002 and from 2008 – Q3 2009—yep, just as the economy did. In February of 2010, Ben Bernanke began his second term as Chairman of the Board of Governors of the Federal Reserve System. That same year he said: "I wish I'd been omniscient and seen the crisis coming" (referring to the recession he predicted would not occur). MORE
Since 2002, Debbie has served as a judge for the Web Marketing Association’s annual web award competition. In today’s era of instant communications, social media has been both a positive and a negative element of most companies’ marketing outreach. Companies can respond to complaints in real time thanks to Twitter and Facebook, and in the process, customers who are angry and dissatisfied can become happy customers. MORE
In 2002, faced with limited payroll, Billy lost his top players to free agency. This post is for CMOs who are newly hired or evolving. Your #1 goal entering a B2B organization is to drive results. How does the modern CMO drive results? First they think like Billy Beane, the GM of the Athletics baseball team. Billy’s team evolved to leverage sophisticated metrics called sabermetrics to attain success. MORE
In 2002, Tony established the first buyer persona research methodology designed specifically for B2B marketing and sales. My guest today is Tony Zambito. This innovation helps leading companies gain better understanding of their buyers, leading to improved lead generation and revenue performance. His "Buyer Foresight" approach helps organizations gain predictability by understanding the behavior of their buyers in a changing market. MORE
When launching CustomerCentric Selling® in 2002 the first core concept of our process was: No goal means no prospect. Sales Tips: No Goal? No Prospect. By John Holland, Chief Content Officer, CustomerCentric Selling® - The Sales Training Company. In other words, if sellers can’t get potential buyers to share desired business outcomes (or problems) they’re willing to spend money to achieve (or address), there’s no selling to be done. MORE
It had some false starts since it debuted in 2002, complete with it's earlier pen appendage Even before CES or the analyst reports coming out, the cat was out of the bag. A new device had come into it's own and was fast approaching a tipping point. MORE
He was born in 1912 and died in 2002. This will be a bit of an unusual post for me. Usually, I ramble on about all sorts of things. Today, it will be brief. More importantly, the words won’t be mine. One of my favorite speakers, authors, thought leaders is John Gardner. He held many government positions including cabinet posts, was the founder of Common Cause. I’ve been rereading a number of his speeches and books. I just came across a speech I had never read. MORE
Since 2002 when we launched CCS®, we have been teaching salespeople and sales organizations how to most effectively manage conversations with educated buyers and instead of ‘selling,’ rather empowering people to buy. Sales Thoughts: Imitation Is the Greatest Form of Flattery. By Frank Visgatis, President & Chief Operating Officer, CustomerCentric Selling® - The Sales Training Company. This past week in Boston has been the INBOUND15 conference sponsored by HubSpot. MORE
When it was founded back in the year 2002, LinkedIn’s primary goal and function were to be a professional social networking website. MORE
” April 28, 2002. Purpose, we hear that word and in so many instances never think of our own reason for being. Why are we here right now? What makes us unique as individuals? Our purpose changes because our lives change. The purpose of a baby is to: Eat. Sleep. And dirty diapers. As the child grows, her or his purpose changes with age. Young people have the purpose to explore their individuality while later on its to find a career. MORE
The year 2002 seems like such a long time ago, yet with memories etched in my brain forever it seems like yesterday. A month and a half later, I left my corporate job as Director of Education for a SaaS company and did contract work until launching Score More Sales in early 2002. In 2001 we were all rocked by 9/11 – a horrific time in Boston that I’ll never forget. MORE
In 2002, after Forrester launched TechRankings, the first Wave report was published in 2002, with 30 more published the following year. Executives looking for the best technology solutions to aid in their sales enablement program have various resources at their disposal, one of the best being The Forrester Wave , which was established to give a thorough analysis of vendor product and service capabilities in all verticals. MORE
This problem has existed as long as there have been communal workplaces, and it was studied between 2001 and 2002 in an Aspen Institute survey conducted on a group of MBA students. When asked whether they expected they would have to make business decisions that conflicted with their personal values during their careers, half the respondents in 2002 (and more than half in 2001) believed they would. I’d like to encircle the workplace with ribbons of yellow safety tape. MORE
Since we created CustomerCentric Selling® in 2002, we have said the primary difference between superior sellers (A Players) and the rest (B and C Players) is patience. Sales Tips: Stop Spouting Features Your Buyers Don't Need. By John Holland, Chief Content Officer, CustomerCentric Selling®. Most salespeople are proud of the products/offerings they sell. The most significant mistake I made when starting my Sales career was to believe my job was educating buyers about offerings. MORE
Adam Ortman is the Director of Innovation and Technology at Generator Media + Analytics , a fully integrated media agency founded in 2002 and located in New York City. Author: Adam Ortman Each year, it seems like the list of marketing conferences grows exponentially, which isn’t a bad thing. MORE
i JoJo Jensen, Dirt Farmer Wisdom Boston, MA : Red Wheel, 2002 James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. JoJo Jensen’s quote from Dirt Farmer’s Wisdom i , “You can’t catch water with a fist,” is especially true in the conflict between sales and marketing. MORE
Or perhaps seen the Kevin Bacon Visa Check Card ad from 2002? Your referral network is larger than you realize. Have you ever played the game, “ 6 Degrees of Kevin Bacon ”? The concept is simple: We’re all connected … sometimes in the most absurd and unbelievable ways. Finding those connections is key to lead generation and getting referrals. MORE
In 2002, Michael created Chuao. Welcome to The Adapter’s Advantage : Breakthrough Moments that Lead to Success. MORE
Let’s conservatively pretend that he didn’t start to hit Major League Batting Averages until 2002. Defensively, let’s say he has averaged 140 games per year since 2002; that would mean he has played 1,734 games and spent 15,612 innings in the infield facing at a minimum of 3 batters per inning. Several years ago, a video with Allan Iverson (then with the Philadelphia 76ers) went viral. MORE
For example, when BlackBerry introduced the first device to combined e-mail and phone in one handset in 2002. Tibor Shanto – tibor.shanto@sellbetter.ca. We are familiar with the expression “same old same old”, indicating that little has changed save the packaging. MORE
S**t, when it was written in 2002, LinkedIn wasn’t a thing, there was no “social” selling, and your sales stack was the yellow-pages. Remember, he published the book in 2002, 6 years before the Great Recession. MORE
He’s been helping entrepreneurs do this since 2002. Subscribe today , and take the Breakfast on the go! Warren Coughlin helps principled entrepreneurs build a Business That Matters. MORE
The Stevie Awards were created in 2002 to honor the achievements and positive contributions of organizations and working professionals worldwide. The Ventilator Training Alliance (VTA) app, launched in April and powered by Allego, has been recognized with two awards for innovation. MORE
Founded in 2002, CCS® helps clients worldwide to implement repeatable, auditable and scalable sales processes that, when combined with CustomerCentric Messaging® (Sales Ready Messaging®), guides marketing and sales to have meaningful conversations with customers and prospects. Artificial Intelligence. If you’ve been online in the last few years, you’ll see talk of AI everywhere. MORE
Some examples (many client agreements restrict us from publishing that we work with them): CenterBeam —since 2002. One of the world’s largest software companies—since 2002. The decision to add “tele” to your arsenal will soon be easy. If you don’t, you’re dead. MORE
In 2002, Marie Guion-Johnson ’s 41-year-old husband, Rob, died after going into cardiac arrest while swimming. I hate calling people “assets” or “human capital”. They are people that take on careers to help them and their families achieve very specific personal goals. They do not take on careers, professions and jobs to further the growth of the company that hires them. However, I was reading an article in Fast Company today about a diagnostic tool to help determine problems of the heart. MORE
The question is, “Are you still using 2012 strategies to sell or, even worse, are you still using 2002 strategies?” If you haven’t noticed, it’s a new year. ” We’re now in 2013, and although it may seem like things haven’t changed, they have. The biggest thing is what hasn’t changed, and that is the amount of competition you will face and your customers will face. MORE
In 2002, she founded Score More Sales, the B2B sales consultancy and training company she still runs today. In 2002, she founded Score More Sales, the B2B sales consultancy and training company she still runs today. Issue Date: 2016-03-01. Author: Paul Nolan. Teaser: Lori Richardson learned her first lessons about sales at an early age. MORE
As co-founder of Edulence in 2002, he created Knowledgelink, one of the first video training platforms in 2004. Welcome to Adapter’s Advantage : Breakthrough Moments that Lead to Success. MORE
In 2002, after Forrester launched TechRankings, the first Wave report was published in 2002, with 30 more published the following year. Executives looking for the best technology solutions to aid in their sales enablement program have various resources at their disposal, one of the best being The Forrester Wave , which was established to give a thorough analysis of vendor product and service capabilities in all verticals. MORE
The first time I used my new deck was in a quarterly business review with an existing client in 2002. Recently, a salesperson asked me how I know the frameworks in my three books work, but particularly the ones in Eat Their Lunch and The Lost Art of Closing. I had a slide deck professionally designed. The outcome for this deck was answering the question, “Why should I do business with you and your company instead of my current supplier.” MORE
In 2002, faced with limited payroll, Billy lost his top players to free agency. This post is for CMOs who are newly hired or evolving. Your #1 goal entering a B2B organization is to drive results. How does the modern CMO drive results? First they think like Billy Beane, the GM of the Athletics baseball team. Billy’s team evolved to leverage sophisticated metrics called sabermetrics to attain success. MORE
Each year since 2002, the Stevie Awards recognize the accomplishments of businesses across the globe. Life remains turbulent, but Allego maintains a steady course—continuing to advance, innovate, and achieve new levels of success. MORE
As an aside, former New York City Mayor Rudy Giuliani’s book, simply titled “Leadership” (Hyperion, 2002), speaks about his efforts to improve New York City but offers lessons that can be applied to everyday business. Slammed: For the First Time Sales Manager. I wanted to share a new eBook “ SLAMMED!! For first time sales managers ” by my friend and sales management guru Ken Thoreson. MORE
What a roller coaster—this up and down economy—2001, 2002, then the Recession of 2008-09. The same “8 Killer Steps” that I talked about in 2001, 2002, and again in 2008 and 2009 still apply! The economy is fickle, but No More Cold Calling’s 9 “killer” steps will boost your sales in any economy. I promise. Now we hear that recovery will be slow, and we might even experience a double dip. How do we sell in this volatile economy? As a salesperson, my head is spinning. MORE
In 2002, Marie Guion-Johnson ’s 41-year-old husband, Rob, died after going into cardiac arrest while swimming. I hate calling people “assets” or “human capital”. They are people that take on careers to help them and their families achieve very specific personal goals. They do not take on careers, professions and jobs to further the growth of the company that hires them. However, I was reading an article in Fast Company today about a diagnostic tool to help determine problems of the heart. MORE
It’s not 2002 and 2003, or 2008 and 2009. Don’t panic—here’s how to get your phones actually ringing again. It’s a very scary time, with lots of uncertainty as we stay shuttered in place. We see deals in our sales pipeline postponed or disappearing. So, what do you do? MORE
If your next sales leader candidate has 15 years of software sales experience, does it really matter if he was able to sell an on premise enterprise system to a customer in 2002? "The team with the best players wins." - Jack Welch Are you questioning the ability of your sales leader to take your revenue performance to the next level? Is slow revenue growth extending your time horizon to a successful exit? MORE
When it was founded in 2002, LinkedIn’s primary function was professional social networking. Today, the company – which has more than 660 million active members – provides more functionalities than. MORE
You can’t pick up a magazine (we’re guilty) or attend a trade show these days without running into yet another discussion on the likes and dislikes of people born between 1982 and 2002 (the officially unofficial definition of millennials). Issue Date: 2016-11-01. Author: Paul Nolan. Teaser: Can we dial it back on the “what millennials want” talk? MORE
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We have seen a tremendous rise in the interest and use of buyer personas since 2002. “Starving the future to feed the present is a mistake - it leads to obsolescence and stagnation. Sometimes it is hard to make this understood.” Burton Richter, Nobel Laureate. The year I first introduced the methodology for creating buyer personas specifically for marketing and sales. It will serve no purpose to rehash how much buyers have changed since then. You know this already. MORE
2002 Related Topics Score More Sales
AUGUST 29, 2016
The year 2002 seems like such a long time ago, yet with memories etched in my brain forever it seems like yesterday. A month and a half later, I left my corporate job as Director of Education for a SaaS company and did contract work until launching Score More Sales in early 2002. In 2001 we were all rocked by 9/11 – a horrific time in Boston that I’ll never forget.
Frontline Selling
MARCH 17, 2020
When it was founded in 2002, LinkedIn’s primary function was professional social networking. Today, the company – which has more than 660 million active members – provides more functionalities than.
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Sales and Marketing Management
NOVEMBER 2, 2016
You can’t pick up a magazine (we’re guilty) or attend a trade show these days without running into yet another discussion on the likes and dislikes of people born between 1982 and 2002 (the officially unofficial definition of millennials). Issue Date: 2016-11-01. Author: Paul Nolan. Teaser: Can we dial it back on the “what millennials want” talk?
Sales and Marketing Management
MARCH 10, 2016
In 2002, she founded Score More Sales, the B2B sales consultancy and training company she still runs today. In 2002, she founded Score More Sales, the B2B sales consultancy and training company she still runs today. Issue Date: 2016-03-01. Author: Paul Nolan. Teaser: Lori Richardson learned her first lessons about sales at an early age.
A Sales Guy
MARCH 30, 2021
S**t, when it was written in 2002, LinkedIn wasn’t a thing, there was no “social” selling, and your sales stack was the yellow-pages. Remember, he published the book in 2002, 6 years before the Great Recession.
Anthony Cole Training
FEBRUARY 14, 2014
Let’s conservatively pretend that he didn’t start to hit Major League Batting Averages until 2002. Defensively, let’s say he has averaged 140 games per year since 2002; that would mean he has played 1,734 games and spent 15,612 innings in the infield facing at a minimum of 3 batters per inning. Several years ago, a video with Allan Iverson (then with the Philadelphia 76ers) went viral.
Sales and Marketing Management
FEBRUARY 10, 2020
Adam Ortman is the Director of Innovation and Technology at Generator Media + Analytics , a fully integrated media agency founded in 2002 and located in New York City. Author: Adam Ortman Each year, it seems like the list of marketing conferences grows exponentially, which isn’t a bad thing.
Zoominfo
JUNE 24, 2019
Founded in 2002, CCS® helps clients worldwide to implement repeatable, auditable and scalable sales processes that, when combined with CustomerCentric Messaging® (Sales Ready Messaging®), guides marketing and sales to have meaningful conversations with customers and prospects. Artificial Intelligence. If you’ve been online in the last few years, you’ll see talk of AI everywhere.
BrainShark
FEBRUARY 21, 2011
It had some false starts since it debuted in 2002, complete with it's earlier pen appendage Even before CES or the analyst reports coming out, the cat was out of the bag. A new device had come into it's own and was fast approaching a tipping point.
No More Cold Calling
APRIL 3, 2020
It’s not 2002 and 2003, or 2008 and 2009. Don’t panic—here’s how to get your phones actually ringing again. It’s a very scary time, with lots of uncertainty as we stay shuttered in place. We see deals in our sales pipeline postponed or disappearing. So, what do you do?
Allego
JANUARY 13, 2022
Each year since 2002, the Stevie Awards recognize the accomplishments of businesses across the globe. Life remains turbulent, but Allego maintains a steady course—continuing to advance, innovate, and achieve new levels of success.
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The Sales Hunter
JANUARY 10, 2013
The question is, “Are you still using 2012 strategies to sell or, even worse, are you still using 2002 strategies?” If you haven’t noticed, it’s a new year. ” We’re now in 2013, and although it may seem like things haven’t changed, they have. The biggest thing is what hasn’t changed, and that is the amount of competition you will face and your customers will face.
No More Cold Calling
SEPTEMBER 30, 2011
What a roller coaster—this up and down economy—2001, 2002, then the Recession of 2008-09. The same “8 Killer Steps” that I talked about in 2001, 2002, and again in 2008 and 2009 still apply! The economy is fickle, but No More Cold Calling’s 9 “killer” steps will boost your sales in any economy. I promise. Now we hear that recovery will be slow, and we might even experience a double dip. How do we sell in this volatile economy? As a salesperson, my head is spinning.
Pointclear
JANUARY 15, 2013
Some examples (many client agreements restrict us from publishing that we work with them): CenterBeam —since 2002. One of the world’s largest software companies—since 2002. The decision to add “tele” to your arsenal will soon be easy. If you don’t, you’re dead.
Allego
JULY 23, 2021
In 2002, Michael created Chuao. Welcome to The Adapter’s Advantage : Breakthrough Moments that Lead to Success.
Pointclear
JULY 10, 2012
Overall lead rates trended down in 2002 and from 2008 – Q3 2009—yep, just as the economy did. In February of 2010, Ben Bernanke began his second term as Chairman of the Board of Governors of the Federal Reserve System. That same year he said: "I wish I'd been omniscient and seen the crisis coming" (referring to the recession he predicted would not occur).
Steven Rosen
JANUARY 22, 2015
As an aside, former New York City Mayor Rudy Giuliani’s book, simply titled “Leadership” (Hyperion, 2002), speaks about his efforts to improve New York City but offers lessons that can be applied to everyday business. Slammed: For the First Time Sales Manager. I wanted to share a new eBook “ SLAMMED!! For first time sales managers ” by my friend and sales management guru Ken Thoreson.
Allego
SEPTEMBER 22, 2020
The Stevie Awards were created in 2002 to honor the achievements and positive contributions of organizations and working professionals worldwide. The Ventilator Training Alliance (VTA) app, launched in April and powered by Allego, has been recognized with two awards for innovation.
SBI Growth
JANUARY 25, 2014
In 2002, faced with limited payroll, Billy lost his top players to free agency. This post is for CMOs who are newly hired or evolving. Your #1 goal entering a B2B organization is to drive results. How does the modern CMO drive results? First they think like Billy Beane, the GM of the Athletics baseball team. Billy’s team evolved to leverage sophisticated metrics called sabermetrics to attain success.
Pointclear
OCTOBER 18, 2011
i JoJo Jensen, Dirt Farmer Wisdom Boston, MA : Red Wheel, 2002 James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. JoJo Jensen’s quote from Dirt Farmer’s Wisdom i , “You can’t catch water with a fist,” is especially true in the conflict between sales and marketing.
Customer Centric Selling
SEPTEMBER 13, 2015
Since 2002 when we launched CCS®, we have been teaching salespeople and sales organizations how to most effectively manage conversations with educated buyers and instead of ‘selling,’ rather empowering people to buy. Sales Thoughts: Imitation Is the Greatest Form of Flattery. By Frank Visgatis, President & Chief Operating Officer, CustomerCentric Selling® - The Sales Training Company. This past week in Boston has been the INBOUND15 conference sponsored by HubSpot.
Increase Sales
APRIL 12, 2014
” April 28, 2002. Purpose, we hear that word and in so many instances never think of our own reason for being. Why are we here right now? What makes us unique as individuals? Our purpose changes because our lives change. The purpose of a baby is to: Eat. Sleep. And dirty diapers. As the child grows, her or his purpose changes with age. Young people have the purpose to explore their individuality while later on its to find a career.
SBI Growth
FEBRUARY 18, 2013
We have seen a tremendous rise in the interest and use of buyer personas since 2002. “Starving the future to feed the present is a mistake - it leads to obsolescence and stagnation. Sometimes it is hard to make this understood.” Burton Richter, Nobel Laureate. The year I first introduced the methodology for creating buyer personas specifically for marketing and sales. It will serve no purpose to rehash how much buyers have changed since then. You know this already.
MarketJoy
JULY 23, 2020
When it was founded back in the year 2002, LinkedIn’s primary goal and function were to be a professional social networking website.
The Pipeline
JULY 11, 2016
For example, when BlackBerry introduced the first device to combined e-mail and phone in one handset in 2002. Tibor Shanto – tibor.shanto@sellbetter.ca. We are familiar with the expression “same old same old”, indicating that little has changed save the packaging.
Showpad
MARCH 14, 2019
In 2002, after Forrester launched TechRankings, the first Wave report was published in 2002, with 30 more published the following year. Executives looking for the best technology solutions to aid in their sales enablement program have various resources at their disposal, one of the best being The Forrester Wave , which was established to give a thorough analysis of vendor product and service capabilities in all verticals.
Showpad
MARCH 14, 2019
In 2002, after Forrester launched TechRankings, the first Wave report was published in 2002, with 30 more published the following year. Executives looking for the best technology solutions to aid in their sales enablement program have various resources at their disposal, one of the best being The Forrester Wave , which was established to give a thorough analysis of vendor product and service capabilities in all verticals.
Allego
DECEMBER 4, 2020
As co-founder of Edulence in 2002, he created Knowledgelink, one of the first video training platforms in 2004. Welcome to Adapter’s Advantage : Breakthrough Moments that Lead to Success.
Anthony Cole Training
SEPTEMBER 15, 2014
In 2002, Marie Guion-Johnson ’s 41-year-old husband, Rob, died after going into cardiac arrest while swimming. I hate calling people “assets” or “human capital”. They are people that take on careers to help them and their families achieve very specific personal goals. They do not take on careers, professions and jobs to further the growth of the company that hires them. However, I was reading an article in Fast Company today about a diagnostic tool to help determine problems of the heart.
SBI Growth
AUGUST 28, 2012
If your next sales leader candidate has 15 years of software sales experience, does it really matter if he was able to sell an on premise enterprise system to a customer in 2002? "The team with the best players wins." - Jack Welch Are you questioning the ability of your sales leader to take your revenue performance to the next level? Is slow revenue growth extending your time horizon to a successful exit?
Pointclear
MAY 7, 2013
In 2002, Tony established the first buyer persona research methodology designed specifically for B2B marketing and sales. My guest today is Tony Zambito. This innovation helps leading companies gain better understanding of their buyers, leading to improved lead generation and revenue performance. His "Buyer Foresight" approach helps organizations gain predictability by understanding the behavior of their buyers in a changing market.
Anthony Iannarino
SEPTEMBER 21, 2019
The first time I used my new deck was in a quarterly business review with an existing client in 2002. Recently, a salesperson asked me how I know the frameworks in my three books work, but particularly the ones in Eat Their Lunch and The Lost Art of Closing. I had a slide deck professionally designed. The outcome for this deck was answering the question, “Why should I do business with you and your company instead of my current supplier.”
Anthony Cole Training
SEPTEMBER 15, 2014
In 2002, Marie Guion-Johnson ’s 41-year-old husband, Rob, died after going into cardiac arrest while swimming. I hate calling people “assets” or “human capital”. They are people that take on careers to help them and their families achieve very specific personal goals. They do not take on careers, professions and jobs to further the growth of the company that hires them. However, I was reading an article in Fast Company today about a diagnostic tool to help determine problems of the heart.
Pipeliner
FEBRUARY 15, 2019
This problem has existed as long as there have been communal workplaces, and it was studied between 2001 and 2002 in an Aspen Institute survey conducted on a group of MBA students. When asked whether they expected they would have to make business decisions that conflicted with their personal values during their careers, half the respondents in 2002 (and more than half in 2001) believed they would. I’d like to encircle the workplace with ribbons of yellow safety tape.
Partners in Excellence
SEPTEMBER 23, 2014
He was born in 1912 and died in 2002. This will be a bit of an unusual post for me. Usually, I ramble on about all sorts of things. Today, it will be brief. More importantly, the words won’t be mine. One of my favorite speakers, authors, thought leaders is John Gardner. He held many government positions including cabinet posts, was the founder of Common Cause. I’ve been rereading a number of his speeches and books. I just came across a speech I had never read.
Increase Sales
JUNE 26, 2013
Since 2002, Debbie has served as a judge for the Web Marketing Association’s annual web award competition. In today’s era of instant communications, social media has been both a positive and a negative element of most companies’ marketing outreach. Companies can respond to complaints in real time thanks to Twitter and Facebook, and in the process, customers who are angry and dissatisfied can become happy customers.
Customer Centric Selling
APRIL 29, 2015
When launching CustomerCentric Selling® in 2002 the first core concept of our process was: No goal means no prospect. Sales Tips: No Goal? No Prospect. By John Holland, Chief Content Officer, CustomerCentric Selling® - The Sales Training Company. In other words, if sellers can’t get potential buyers to share desired business outcomes (or problems) they’re willing to spend money to achieve (or address), there’s no selling to be done.
Customer Centric Selling
JULY 20, 2016
Since we created CustomerCentric Selling® in 2002, we have said the primary difference between superior sellers (A Players) and the rest (B and C Players) is patience. Sales Tips: Stop Spouting Features Your Buyers Don't Need. By John Holland, Chief Content Officer, CustomerCentric Selling®. Most salespeople are proud of the products/offerings they sell. The most significant mistake I made when starting my Sales career was to believe my job was educating buyers about offerings.
SBI Growth
JANUARY 25, 2014
In 2002, faced with limited payroll, Billy lost his top players to free agency. This post is for CMOs who are newly hired or evolving. Your #1 goal entering a B2B organization is to drive results. How does the modern CMO drive results? First they think like Billy Beane, the GM of the Athletics baseball team. Billy’s team evolved to leverage sophisticated metrics called sabermetrics to attain success.
No More Cold Calling
JUNE 16, 2016
Or perhaps seen the Kevin Bacon Visa Check Card ad from 2002? Your referral network is larger than you realize. Have you ever played the game, “ 6 Degrees of Kevin Bacon ”? The concept is simple: We’re all connected … sometimes in the most absurd and unbelievable ways. Finding those connections is key to lead generation and getting referrals.
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