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Developing a High-Performance Sales Team Using Tactics from Moneyball

The Sales Readiness Blog

The movie is an account of the Oakland Athletics baseball team's 2002 season and their general manager Billy Beane's attempts to assemble a competitive team on a minimal budget.

Film 52
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The 5 Marketing Conferences You Need to Attend in 2020

Sales and Marketing Management

Think SEO, SEM, and marketing analytics all rolled into one. Adam Ortman is the Director of Innovation and Technology at Generator Media + Analytics , a fully integrated media agency founded in 2002 and located in New York City. SMX Advanced. Hope to see you there!

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4 Reasons Why CMO’s Should Care About Buyer Personas Today

SBI Growth

Top Heavy on Analytics. Your are trying to makes sense of the slides of analytical data provided by your marketing operations manager. The rise of analytics comes with many promises that you are going to know everything you need to develop a marketing strategy. There they sit before you on your laptop screen. You stare at them.

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8 Top ABM Companies To Watch

Emissary

6sense offers a full suite of marketing solutions, and is particularly noted for its analytics and reporting functionality. Founded in 2002, MRP looks at ABM not as a marketing gimmick, but rather as a “ customer engagement strategy.” That’s because MRP specializes in predictive analytics.

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Do You Harmonize Your Teams?

Smooth Sale

With my experience working in the cultural and creative industries, in 2002, I founded Cultural Infusion in response to globalization’s growing impact on society, aiming to drive intercultural action through education, ICT, and the arts. From there, it becomes possible to develop strategies based on accurate information.

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AI And Sales, What We Misunderstand

Partners in Excellence

For example, for years we have had analytic and marketing automation tools to better segment, better tune, and refine our marketing and content outreach to customers. Of course, much of this isn’t new. In some sense it offers us more of what we already have–but aren’t using despite having them.

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Sales Enablement Defined: What is the Forrester Wave?

Showpad

In 2002, after Forrester launched TechRankings, the first Wave report was published in 2002, with 30 more published the following year. Due to the transparent nature of The Forrester Wave criteria and evaluation process, it has become one of the most trusted sources in sales enablement technology provider analysis.