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Bulls, Bears, Bernanke and BtoB Lead Generation

Pointclear

Overall lead rates trended down in 2002 and from 2008 – Q3 2009—yep, just as the economy did. Understanding this can help you pinpoint your marketing investments and generate better than average results. Lead rates trail the GDP by about a quarter. Lead rates never dropped to zero. I am anxious to hear your thoughts.

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Why Your Buyer Personas Are Obsolete

SBI Growth

We have seen a tremendous rise in the interest and use of buyer personas since 2002. They will be of a big help to those using buyer personas tactically for demand generation, content marketing, lead nurturing, and sales. “Starving the future to feed the present is a mistake - it leads to obsolescence and stagnation.

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4 Reasons Why CMO’s Should Care About Buyer Personas Today

SBI Growth

(To learn more about how buyers are changing and how this affects demand generation, see the CMO's Guide To Stimulating Demand ). The concept of research-based buyer personas gives companies the knowledge and insight to make informed decisions.

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How I Achieved Alignment With My VP of Sales

Jeff Davis

One example for me would be using customer LTV (Lifetime Value) as a benchmark when making decisions on whether to spend marketing budget on specific demand generation efforts. January 2002, Himmelman Consulting, Minneapolis, MN. This is also a chance for Janice to determine where her sales team needs coaching.

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Technology Sales & Marketing - Party Like its 1999?

The ROI Guy

Compared to 2002 where growth was a dismal -31% for system vendors and -18% for service providers, these are happy days. Worldwide annual growth in global IT spending is expected to be 6.3% in 2006, with annual growth in software sales leading the way at 7.0%. Annual growth in hardware sales and services are less, but still healthy at 6.0%.