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Bulls, Bears, Bernanke and BtoB Lead Generation

Pointclear

Overall lead rates trended down in 2002 and from 2008 – Q3 2009—yep, just as the economy did. Understanding this can help you pinpoint your marketing investments and generate better than average results. Lead rates trail the GDP by about a quarter. Lead rates never dropped to zero.

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Why Your Buyer Personas Are Obsolete

SBI Growth

We have seen a tremendous rise in the interest and use of buyer personas since 2002. For example, you know buyers today are more social savvy. I have seen many buyer personas created at the tactical level, for example in lead generation or content marketing , but not strategically. Burton Richter, Nobel Laureate.

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How I Achieved Alignment With My VP of Sales

Jeff Davis

One example for me would be using customer LTV (Lifetime Value) as a benchmark when making decisions on whether to spend marketing budget on specific demand generation efforts. January 2002, Himmelman Consulting, Minneapolis, MN. This is also a chance for Janice to determine where her sales team needs coaching.

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Technology Sales & Marketing - Party Like its 1999?

The ROI Guy

Compared to 2002 where growth was a dismal -31% for system vendors and -18% for service providers, these are happy days. Worldwide annual growth in global IT spending is expected to be 6.3% in 2006, with annual growth in software sales leading the way at 7.0%. Annual growth in hardware sales and services are less, but still healthy at 6.0%.