LeadFuze

JANUARY 1, 2022

SkyStream had to diversify its business when the “bubble” burst in 2002. When we look at the number of deals made against listed prices, you will notice that there are natural levels for discounts. When I have a salesperson offer discounts, they will always be around 10% and 20%. Segmentation of your B2B customers.

Strategy 52

Strategy Lead Rank Outsourcing Services Marketing 52

Insight Demand

OCTOBER 12, 2015

Although the value of the seller’s product may be overwhelming, customers discount the seller’s claims for gains because of their optimism bias. In 2002, Daniel Kahneman won the Nobel Prize in economics for his work on loss aversion. Counteract the optimism bias with a baseline reality check.

Customer 20

Customer Discount Survey Social Media 20

Insight Demand

OCTOBER 12, 2015

Although the value of the seller’s product may be overwhelming, customers discount the seller’s claims for gains because of their optimism bias. In 2002, Daniel Kahneman won the Nobel Prize in economics for his work on loss aversion. Counteract the optimism bias with a baseline reality check.

Customer 20

Customer Discount Survey Social Media 20

Hubspot Sales

APRIL 25, 2019

When Redbox entered the movie rental market in 2002, they led with an aggressively competitive price of $1.00/per Consumers love a good deal, so companies offering penetration pricing are often adored and flocked to when they break onto the scene with steeply discounted offers. Raise your hand if you miss Blockbuster?

Penetration 91

Penetration Discount Retail Scale 91

Sales Hacker Training

MAY 8, 2020

We were talking with him about, “Hey, maybe we could do some discounts over here, and we could move some team members around in a certain way.” I want a 91% discount because it doesn’t cost you anything more.” ” We were trying to start the process by creating a cost savings.

Lead Rank 80

Lead Rank Lead Scoring Call-back Oracle 80

Insight Demand

APRIL 7, 2016

Customers often discount a seller’s claims for gains because of the optimism bias. In an interview just after winning the Nobel Prize for economics in 2002, Kahneman said : “There is an asymmetry between gains and losses, and it really is very dramatic and very easy to see. OPTIMISM BIAS.

Government 20

Government Scale Lead Rank Lead Scoring 20

Hubspot Sales

DECEMBER 14, 2018

If you associate craft chocolate with long beards, serious stares, and masculine aesthetics, you aren't alone -- especially if you were part of the chocolate industry in 2002, like Jean Thompson was. He sold bars quickly, but he did it by offering heavy discounts. Retail hasn't always been an easy win for the company.

Hiring 69

Hiring Retail Banking Advertising 69

Sales Hacker

MAY 26, 2020

They’re seeing an uptick in business because people are thinking, “How do I differentiate my products and not just discount them by 50%?” Because they’re like, “Oh, you were around in 2008, you were around in 2002, you saw a major… It’s the same principles, right?

Research 95

Research Hiring Ideal Customer Profile Prospecting 95