article thumbnail

The Sabermetrics of the New CMO

SBI Growth

In 2002, faced with limited payroll, Billy lost his top players to free agency. The Sales Qualified Lead is what drives the % of marketing contribution to the funnel. The conversion rates between stages of the Lead Management Process are tracked. If you are not familiar with the story, the results were remarkable.

article thumbnail

“You Can’t Catch Water With A Fist”

Pointclear

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Lead Management Rules: A one page list of rules holding both departments accountable to each other. 100% accountability, 100% follow-up.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Sabermetrics of the New CMO

SBI Growth

In 2002, faced with limited payroll, Billy lost his top players to free agency. The Sales Qualified Lead is what drives the % of marketing contribution to the funnel. The conversion rates between stages of the Lead Management Process are tracked. If you are not familiar with the story, the results were remarkable.

article thumbnail

Best Sales Blogs: The Ultimate List of 55+ (Recently Updated!)

LeadFuze

Most recently, InsideView named her to their list of the 25 Influential Leaders in Sales for the third consecutive year in 2013, and she was named to the Sales Lead Management Association’s lists of the 50 Most Influential People in Sales Lead Management in 2009, 2010, 2011 and 2012. The Gist: . The Gist: .