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The Best Sales Book, That Isn’t a Sales Book

A Sales Guy

S**t, when it was written in 2002, LinkedIn wasn’t a thing, there was no “social” selling, and your sales stack was the yellow-pages. How are you going to roll out the new marketing campaign across 4 continents with 17 different languages? Remember, he published the book in 2002, 6 years before the Great Recession.

Sales 166
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Not the “R” Word Again…

No More Cold Calling

What a roller coaster—this up and down economy—2001, 2002, then the Recession of 2008-09. First and foremost, we stay in touch; ask how we can help them; and connect our clients, colleagues, and peers with resources in our network. The same “8 Killer Steps” that I talked about in 2001, 2002, and again in 2008 and 2009 still apply!

Referrals 240
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The Best Investment Newsletter

Pipeliner

Investment newsletters can be an invaluable resource, regardless of whether you are new to investing or a seasoned investor with a million-dollar plus portfolio. Because markets are intertwined and constantly moving newsletters help synthesize everything down to a digestible size. So which newsletter is the best?

Scale 52
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PowerViews with Tony Zambito: Buyer Predictability

Pointclear

In 2002, Tony established the first buyer persona research methodology designed specifically for B2B marketing and sales. His "Buyer Foresight" approach helps organizations gain predictability by understanding the behavior of their buyers in a changing market. My guest today is Tony Zambito. Understand the Buyer''s Backstory.

Buyer 189
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Go To Market Strategy Guide: Use Our Proven Template Framework

LeadFuze

How to Make a Go To Market Strategy With Our Proven Template. The Winning by Design Blueprint Series provides a step-by-step go to market plan for every part of the sales process, including developing a go to market strategy. First, we will define what “go to market” really means. Go To Market Strategy.

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6 Ways to Generate Urgency in B2B Sales

Janek Performance Group

It was instrumental in Kahneman winning the 2002 Nobel Prize in Economics. Establish Credibility Through Case Studies and Testimonials Effective sales collateral starts with the collaboration of your sales and marketing teams. A little urgency often saves time, money, and resources over the long term.

B2B 62
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Sales Enablement Defined: What is the Forrester Wave?

Showpad

Executives looking for the best technology solutions to aid in their sales enablement program have various resources at their disposal, one of the best being The Forrester Wave , which was established to give a thorough analysis of vendor product and service capabilities in all verticals.