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6 Ways to Generate Urgency in B2B Sales

Janek Performance Group

It was instrumental in Kahneman winning the 2002 Nobel Prize in Economics. Establish Credibility Through Case Studies and Testimonials Effective sales collateral starts with the collaboration of your sales and marketing teams. Therefore, if you wait for customers to announce readiness, you’ll lose opportunities.

B2B 62
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Kevin Bacon and a Unique Way to Crush Lead Generation

No More Cold Calling

Or perhaps seen the Kevin Bacon Visa Check Card ad from 2002? Six Degrees of Separation” is a theory posited by psychologist Stanley Milgram in a 1967 study, for which 296 volunteers from Boston and Nebraska attempted to get a document to a Massachusetts stockbroker using only their acquaintances.

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PowerViews with Tony Zambito: Buyer Predictability

Pointclear

In 2002, Tony established the first buyer persona research methodology designed specifically for B2B marketing and sales. Study Lead Behavior. If you do this, you may be hurting your chances of making a future sale and may have missed an opportunity to nurture a relationship over time. My guest today is Tony Zambito.

Buyer 189
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CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table

Pointclear

She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies. As CMOs across industries continue to fight for a seat at the executive table, they should seize the opportunity to do so by helping their organizations become customer centric.

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Gartner: Out with the Old, In with the New

The ROI Guy

With 2,053 worldwide CIOs surveyed in the study, managing more than $230 billion in IT budgets, this means that almost $100 billion of IT enterprise spending is currently not generating the expected business value - a colossal squandering of key business savings, process improvements, growth and competitive opportunities.

ROI 72
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Do You Realize Who Knows You?

Smooth Sale

Recognizing ‘Who Knows You’ In 2002 I created Commanding View, Inc. ’ Finally, I was given opportunities to present our experts to speak at conferences, conventions, meetings, etc. Provide case studies. your source for proven experts. For 20 years, I worked with thousands of business owners globally.

Hiring 60
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How I Achieved Alignment With My VP of Sales

Jeff Davis

These are the top reasons for misalignment according to a recent study published by Inside View. Process - Focus on pipeline Revenue One of the most impactful opportunities in an alignment effort is to focus on creating a robust prospect-to-customer process. January 2002, Himmelman Consulting, Minneapolis, MN.