Partners in Excellence

MARCH 1, 2023

For years, I’ve been studying AI. In 2002, I cofounded a company that offered an AI tool focused on a couple of problem areas–manufacturing process control and prescriptive maintenance. Lest, anyone think I’m not a fan of AI, nothing could be more incorrect.

Analysis 91

Analysis Fashion Microsoft Face-to-face 91

SBI Growth

AUGUST 28, 2012

If your next sales leader candidate has 15 years of software sales experience, does it really matter if he was able to sell an on premise enterprise system to a customer in 2002? In 2010, McKinsey published a study called Solutions Selling: Is the Pain Worth the Gain? Blockbuster declared bankruptcy.

Hiring 267

Hiring Buyer Persona Solutions Selling Buyer 267

Pointclear

MAY 7, 2013

In 2002, Tony established the first buyer persona research methodology designed specifically for B2B marketing and sales. The "approver," the "influencer" and the "decision-maker" are all sharing software and creating the story together. Study Lead Behavior. My guest today is Tony Zambito.

Buyer 189

Buyer Buyer Persona Buying Cycle Sales Qualified Lead 189

LeadFuze

AUGUST 5, 2021

The Gist: G2 Crowd is a massive name in the software space. Their army of bloggers cover every topic imaginable and use lists, case studies, video, gifs – you name it, to bring the up to the minute informative articles on all industry developments. Most of the posts are email-driven —something near and dear to us here at LeadFuze.

Top of Funnel 98

Top of Funnel Hiring Lead Rank Retail 98

Sales Hacker Training

MAY 8, 2020

And by delivering significantly greater capabilities — by changing the team, by doing some special things both at the software and with the services — it justified a much higher price, which is what my VP of Sales had eluded to at the very beginning of the process. Let’s do some case studies. But, the argument holds true.

Lead Rank 80

Lead Rank Lead Scoring Call-back Oracle 80

The ROI Guy

MAY 4, 2006

in 2006, with annual growth in software sales leading the way at 7.0%. Compared to 2002 where growth was a dismal -31% for system vendors and -18% for service providers, these are happy days. percent of their revenue on marketing, with software vendors spending the most, at 6.5 On average, IT firms invest 3.6

Marketing 40

Marketing Vendor Survey ROI 40

The ROI Guy

DECEMBER 15, 2005

Competitors' performance information can be obtained from several sources, including annual reports, financial filings and information brokers, as well as specialized benchmarking service and software providers. Typical metrics include important elements and derived ratios from the income statement, balance sheet and cash flow statement.

Analysis 40

Analysis Competition Government Comparison 40